增长营销专员
Growth Marketing Associate
### **Thumbtack 帮助数百万人自信地照顾自己的家。**
Thumbtack 是您需要的唯一应用，用于维护和改善您的家——从个性化指导到 AI 工具以及一流的雇佣体验。每天在美国每个县，人们都选择 Thumbtack 完成紧急维修、季节性维护和更大的改进项目。我们帮助房主知道该做哪些项目、何时去做，以及从我们不断增长的 30 万本地服务企业社区中聘请谁。如果创造影响激励你，加入我们。想象一下我们将一起打造什么。
### **关于增长营销团队**
Thumbtack 的增长营销团队是公司增长的重要推动力，负责通过 SEO、SEM、付费获取和客户参与渠道来获取并留住专业人士和消费者。增长营销团队嵌入在一个更大的跨职能增长组织中，有工程、产品管理和分析资源来支持其工作。
### **关于该职位**
我们正在寻找一位营销运营专员，他/她对构建有影响力的营销活动充满热情，同时在使用自动化营销工具时提升自己的技术技能。作为增长营销团队的一员，你将深度参与客户参与和销售营销运营——专注于电子邮件、推送通知和应用内消息活动的实施和执行。今年我们的团队范围将扩大，因为我们开始支持完整的整合营销团队，因此我们预计这个职位可能会承担一些描述之外的任务。我们希望找到一个乐于设计、构建和运营世界级营销计划的人。
### **你将负责**
- 在电子邮件、推送通知、应用内消息和其他营销渠道上构建和执行营销活动
- 在活动中运行 A/B 测试，以确定我们可以扩展的生长关键因素
- 协助报告客户参与项目的影响力，利用学习成果进行迭代和改进
- 在所有渠道中贯彻营销信息最佳实践
- 与创意团队紧密合作，确保所有营销信息触点上的创意愿景和语气一致
- 持续优化我们的营销运营流程，使活动部署更加高效和顺畅
### **为了成功，你必须带来**
- 1-3 年以上的营销经验，最好是在生命周期/客户参与领域
查看英文原文
### **Thumbtack helps millions of people confidently care for their homes.**
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
### **About the Growth Marketing Team**
The Growth Marketing team at Thumbtack is an important lever of growth for the company, responsible for acquiring and retaining pros and consumers on Thumbtack via SEO, SEM, paid acquisition, and customer engagement channels. The Growth Marketing team is embedded in a larger highly cross-functional Growth org with Engineering, PM, and Analytics resources to help support its efforts.
### **About the role**
We are looking for a Marketing Ops Associate who is excited to build out impactful marketing campaigns while developing their technical skills in working with automated marketing tools. As part of the Growth Marketing team, you'll be centrally involved in engagement and sales marketing operations – focused on implementation and execution of email, push and in-app campaigns. Our team's scope is increasing this year as we start to support the full integrated marketing team so we expect there may be opportunities for this role to take on tasks outside of what is directly described below. We are looking for someone eager to help design, build, and operate world-class marketing programs.
### **What you’ll do**
- Build and execute marketing campaigns across email, push, in-app messaging, and other marketing channels
- Run A/B tests across campaigns to identify key levers of growth that we can scale across the program
- Help report on the impact of engagement programs, using learnings to iterate and make improvements
- Enforce marketing messaging best practices across all channels
- Work closely with Creative team to ensure alignment on creative vision and voice across all marketing messaging touchpoints
- Constantly optimize our marketing operations processes for more efficient and seamless campaign deployment
### **In order to be successful, you must bring**
- 1-3+ years of marketing experience, preferably in lifecycle/engagement marketing or marketing ops
- Experience working with ESPs and/or a marketing/engagement automation tool (Iterable or Pardot experience a plus)
- Ability to pick up new processes and technologies quickly
- Excellent project management and communication skills
- Precise attention to detail
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [recruitingops@thumbtack.com](mailto:recruitingops@thumbtack.com).
For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our [Job Applicant Privacy Policy](https://www.thumbtack.com/job-applicant-privacy-policy).
We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. [Check out our blueprint on how to spot the fakes.](https://careers.thumbtack.com/recruiting-scams)