付费搜索策略师
Paid Search Strategist
付费搜索策略师是高级执行专家，负责为1-2家每月媒体投入数百万美元的企业客户激活、优化和扩展付费搜索项目。
此职位与付费搜索客户总监紧密合作，后者负责整体策略和客户方向。策略师负责将该策略落地——确保执行无误、深入性能分析，并在大规模范围内持续优化。
在此职位上取得成功需要具备出色的细节关注度、平台专业知识和分析严谨性，同时能够在复杂的账户结构和高投入环境中有效运作。
**你将负责**
**战略执行与激活**
- 将策略转化为完整、结构化且可扩展的付费搜索项目。
- 负责跨搜索引擎（如Google Ads、Microsoft Ads）的广告活动构建、重构和扩展。
- 实施符合业务目标、受众细分和转化阶段的高级账户结构。
- 确保所有广告活动准确且一致地启动。
**优化与绩效管理**
- 负责大额预算的日常优化，包括竞价、预算分配、查询挖掘和受众分层。
- 持续优化广告活动以提高效率、规模和对KPI的表现。
- 执行定义好的测试路线图（广告文案、着陆页、竞价策略、受众策略）。
- 识别性能趋势并主动推荐战术调整。
**高级分析与洞察**
- 对广告活动、受众和转化路径进行深入分析，以发现表现驱动因素和低效环节。
- 提供数据支持的预测、节奏控制和情景规划。
- 支持测量框架，包括归因和增量性考虑。
**质量控制与运营卓越**
- 在复杂的账户结构中保持高标准的准确性和组织性。
- 定期进行审计以确保最佳实践、一致性和合规性。
- 管理节奏和预算，确保高效支出和最小浪费。
- 在快速变化、高投入的环境中快速识别并解决问题。
**你将具备**
**必备条件：**
- 4-6年以上管理付费广告项目的经验。
- 对Google Ads和Microsoft Ads有深入了解。
查看英文原文
The Paid Search Strategist is a senior-level executional specialist responsible for activating, optimizing, and scaling Paid Search programs for 1–2 enterprise clients with multi-million-dollar monthly media investments.
This role operates in close partnership with the Paid Search Account Director, who owns overarching strategy and client direction. The Strategist is responsible for bringing that strategy to life—ensuring flawless execution, deep performance analysis, and continuous optimization at scale.
Success in this role requires exceptional attention to detail, platform expertise, and analytical rigor, combined with the ability to operate effectively within complex account structures and high spend environments.
**What You'll Do**
**Strategic Execution & Activation**
- Translate strategy into fully built, structured, and scalable Paid Search programs.
- Own campaign builds, restructures, and expansions across engines (e.g., Google Ads, Microsoft Ads).
- Implement advanced account structures aligned to business goals, audience segmentation, and funnel stages.
- Ensure all campaigns are launched with accuracy and consistency.
**Optimization & Performance Management**
- Own day-to-day optimization across large-scale budgets, including bidding, budget allocation, query mining, and audience layering.
- Continuously refine campaigns to improve efficiency, scale, and performance against KPIs.
- Execute against defined testing roadmaps (ad copy, landing pages, bidding strategies, audience strategies).
- Identify performance trends and proactively recommend tactical adjustments.
**Advanced Analysis & Insights**
- Conduct deep-dive analysis across campaigns, audiences, and conversion paths to uncover performance drivers and inefficiencies.
- Support forecasting, pacing, and scenario planning with data-backed inputs.
- Support measurement frameworks, including attribution and incrementality considerations.
**Quality Control & Operational Excellence**
- Maintain high standards of accuracy and organization across complex account structures.
- Perform regular audits to ensure best practices, consistency, and compliance.
- Manage pacing and budgets to ensure efficient spend and minimal waste.
- Identify and resolve issues quickly in a fast-moving, high-investment environment.
**What You'll Bring**
**Must Haves:**
- 4-6+ years managing paid advertising programs.
- Deep expertise in Google Ads and Microsoft Ads.
- Deep understanding of analytics tools such as GA4, Hubspot Analytics, or similar.
- Understanding of landing page best practices and optimization techniques.
- Experience with project management tools such as ClickUp, Asana, or [Monday.com](http://Monday.com).
- Strong analytical skillset with experience in performance analysis, forecasting, and optimization
- Proven ability to manage large budgets with precision and accountability
- Experience working within agency teams and cross-functional environments
- High attention to detail and strong organizational skills
**Nice-to-Haves:**
- Familiarity with MTA & MMM
- Programmatic experience
- Experience training and mentoring more junior team members
**Benefits and Perks We Provide**
- **Remote Workplace.** You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA, VT.
- **Paid Time Off.** Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
- **401K + Match.** 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
- **Life Insurance Benefit.** No-cost coverage to ensure peace of mind for your family.
- **Short Term Disability Benefit.** We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
- **Healthcare.** Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
- **Commuter Benefits.** Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
- **Continuing Education.** Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.
**What We Believe**
At 829 Studios, we boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents. Why? Because inclusivity powers our brilliance and client success. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.
**Who We Are**
829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic – a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams’, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation’s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), HubSpot's Top Digital Agencies list, and a we are and employee-certified Great Place to Work.
**Salary Range:** $65,000- $80,000
We determine compensation based on experience, demonstrated skills, and current market conditions at the time of hire to ensure fairness and consistency across roles. Actual compensation will depend on experience and may be adjusted based on skills, qualifications, and alignment with the scope and impact of the role.