市场数据科学主管
Director, Marketing Data Science
关于Darkroom
Darkroom是领先的下一代增长营销公司，正在打造明天的品牌。自2017年成立以来，我们致力于重新定义现代机构的可能，用一种为速度、智能和可衡量的影响而设计的模式，取代传统广告巨头的惯性。
在核心上，Darkroom是一家由Shadow驱动的人类服务公司，Shadow是一个通用的AI商务层，将高管级战略与专有的代理技术相结合。这种融合使我们的团队能够在客户旅程的每个阶段提升创意产出、运营效率和收入创造，从而实现超额回报。
我们的业绩不言自明：在电商市场、媒体网络、DTC生态系统和社会电商平台上，推动了数十亿美元的可归因收入。每一次合作都输入到我们的专有数据基础设施中，从而形成一个持续的反馈循环，加速增长，提高利润率，并在我们的客户组合中产生复利效应。
最初只是一个精品设计工作室，现在已发展成为美国增长最快的私人公司之一，也是2020年代最有效的绩效媒体机构之一。我们的创始人被福布斯30岁以下精英榜评为推动技术、营销和广告交叉领域发展的代表，巩固了Darkroom在媒体创新未来中的关键角色。
关于该职位
既是高级增长营销人员，又是数据科学家，又是应用AI构建者——你将精英营销人员的思维方式转化为数据模型、指标和架构，这些是Shadow智能层的核心。你大部分时间（大约75%）用于产品开发：设计Shadow代理所使用的指标逻辑、数据架构和分析模型，并直接与营销团队合作，将他们实际的工作内容转化为产品可以执行的结构。
其余时间（大约25%）用于对实时媒体项目的评估——指导增量测试、功效分析和MMM工作，并与付费媒体和增长策略团队合作，将测试结果转化为预算决策。
这是一个需要多年工作经验并希望深入技术领域的人才——利用积累的营销经验来构建，而不是管理客户账户。该职位的产品侧不面向客户，评估侧也是内部使用，通过Darkroom自己的媒体团队进行，而不是负责客户关系。
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ABOUT DARKROOM
Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.
At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.
Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.
What began as a boutique design studio has evolved into one of the fastest-growing private companies in America and among the most effective performance media agencies of the 2020s. Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom's role as a defining player in the future of media innovation.
ABOUT THE ROLE
Part senior growth marketer, part data scientist, part applied-AI builder — you turn the way elite marketers think into the data models, metrics, and schemas that power Shadow's intelligence layer. The majority of your time (roughly 75%) is spent on the product: designing the metric logic, data schemas, and analytical models Shadow's agents reason with, and working directly with marketing teams to translate what they actually do into structure the product can act on.
The remaining time (roughly 25%) is spent on measurement of live media programs — guiding incrementality testing, power analysis, and MMM work, and partnering with Paid Media and Growth Strategy to turn test results into budget decisions.
This is for someone who's spent years in the work and now wants to lean into the technology — leveraging hard-won marketing experience to build, not to manage accounts. The product side of this role is not client-facing; the measurement side is internal-facing too, working through Darkroom's own media teams rather than owning client relationships directly.
WHAT WE'RE BUILDING
We're empowering small teams with technology that makes it easier to market and grow businesses. Our current focus is to help consumer brands shift from "workflow automation" to "agent management" within their marketing operations. Shadow is the AI coordination layer — providing shared AI memory, centralized agent control, and model orchestration for marketing teams.
THE AGENCY BEHIND THE PRODUCT
Shadow is built alongside Darkroom — a performance marketing agency that's been operating for 10 years, employs 100+ people, runs 100+ clients at a time, and has worked with over 1,000 consumer brands. That's our edge: Shadow isn't a generic AI wrapper; it's a decade of real campaign tradecraft being codified into a system. Darkroom is both our proving ground and our first user. This role plugs directly into that knowledge and turns it into product.
WHAT YOU'LL OWN
Product
- Design the analytical models and metric logic the agent reasons with — contribution margin (CM3), acquisition truth (aMER, NCAC), cohort LTV/payback, ad spend efficiency and marginal-return analysis, incrementality testing (geo lifts, conversion-lift, MMM calibration) — from raw platform data to decision-ready insight.
- Define the schemas that encode marketing tradecraft: how creative, channel, financial, and customer data connect into a queryable picture of a brand.
- Own accuracy and judgment — what's load-bearing vs. noise, where attribution lies, how to compute metrics that survive operator scrutiny.
- Spec the model; partner with data eng to build the pipeline and the AI team to wire it into agent skills.
Measurement of media programs
- Guide incrementality testing strategy across Darkroom's paid media programs — geo holdouts, matched-market tests, and conversion-lift studies — and run the power analysis to size tests correctly before spend is committed.
- Support MMM strategy, vendor evaluation, and model calibration where programs need it.
- Partner with Paid Media and Growth Strategy teams to design tests up front and translate results into clear, executive-ready budget recommendations.
MUST HAVES
- Ran growth at one or more high-growth DTC / omni-channel consumer brands — you've managed paid media tactically, not just supervised people who did.
- Fluency across the full marketing mix (Meta + Google, plus TikTok, email/SMS, marketplace, organic) — you think in MER/CM/LTV/iROAS, not platform ROAS.
- Real data science chops: SQL + Python/notebooks, statistical reasoning, building and validating metric models against messy real-world data.
- Ability to translate between marketer intuition and rigorous structure — and a strong opinion about which metrics actually matter.
- Hands-on experience designing and interpreting incrementality tests — geo holdouts, matched-market testing, conversion lift — including power analysis/pre-test sizing.
- Experience with MMM, either hands-on or through vendor/partner management.
- Strong written and verbal communication — you can explain measurement tradeoffs and model logic clearly to non-technical executives and marketers.
NICE TO HAVE
- Familiarity with modern warehouse/analytics stacks (BigQuery, dbt) — enough to design schemas and collaborate with eng.
- Agency or multi-brand background (pattern recognition across accounts).
- Built attribution models, forecasting/MMM, or internal analytics dashboards.
- Experience with CDPs, server-side tracking, clean rooms, exposure logs, or other privacy-safe measurement environments.
CULTURE FIT
- A power AI user. You've embedded AI into every workflow you touch and you think in systems — not one-off prompts, but repeatable structures that compound.
- Entrepreneurial. You don't need much direction to move fast, you pivot when the situation demands it, and what you ship is production-grade, not a prototype you hand off for someone else to finish.
Not the bar: deep data-engineering/infra ownership, or leading day-to-day client relationships. We're hiring for science, judgment, and product craft — not pipeline plumbing or account management.
WHAT IT'S LIKE TO WORK AT DARKROOM
Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.
We believe in autonomy with accountability, truth over comfort, and outcomes over optics.
- Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
- Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include Brazil and Spain.
- Health & Wellness: Company-sponsored medical, dental, and vision coverage.
- Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
- Parental Leave: Flexible parental leave to support new parents during this important transition.
- Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.
EQUAL OPPORTUNITY STATEMENT
Darkroom is an equal opportunity workplace — we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.