数据分析师，增长营销
Data Analyst, Growth Marketing
#### **关于 Rocket Money 🔮**
Rocket Money 的使命是赋能人们过上最好的财务生活。Rocket Money 为会员提供对自身财务的独到理解，以及一系列节省时间与金钱的实用服务，最终帮助他们在财务旅程中获得优势。
#### **关于团队 🤝**
Rocket Money 数据分析团队由热衷于利用数据推动业务决策和改善用户体验的数据分析师组成。分析师在半嵌入式组织结构中独立构建数据分析工具，通过数据驱动策略，并在跨职能产品垂直团队中评估实验。分析师还与其他成员密切合作，包括分析工程和数据科学团队，以进一步实现我们的产品交付、运营、财务和营销目标。
我们正在寻找一名数据分析师加入不断壮大的团队，发挥关键作用，塑造我们的分析策略。在此职位上，您将与我们的增长营销团队紧密合作，推动组织内的数据驱动决策。您将利用全套分析工具来衡量在线渠道的表现，优化我们的现代营销技术基础设施，并开发可扩展的框架和工具。您的工作将在评估和优化针对核心业务指标（包括 ROAS、LTV 和转化率）的营销投资方面起到关键作用。
#### **在本职位中，您将 🤹**
**成为我们营销数据的可信顾问。** 您将深入了解我们的广告平台、MMP（我们使用 Singular）以及各种第三方，以生成一致且可操作的视图。包括：
- **构建和改进分析报告与流程（我们使用 Looker）**
- 与利益相关者合作，明确分析问题并确定适当的 KPI/指标
- 确定最佳的数据可视化方法以支持决策
- 减少技术债务，实施新参数，并更新 LookML 以符合最佳实践
- 与数据工程/分析工程团队协作，确定数据仓库和模型需求
- 在 BI 中识别自动化和流程改进机会
- **分析营销实验**
- 包括对广告平台测试的临时分析
- 与我们的 CRM 团队合作，分析活动和全球项目对照组
- **与增长团队合作，将业务需求转化为数据问题并优先处理工作。**
- 主动识别
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#### **ABOUT ROCKET MONEY 🔮**
Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.
#### **ABOUT THE TEAM 🤝**
The Rocket Money Data Analytics team is comprised of data analysts who are passionate about using data to drive business decisions and improve user experiences. Analysts work within a semi-embedded organizational structure to independently build data analytics tooling, drive strategy with data, and assess experiments within cross-functional product vertical aligned teams. Analysts also work closely with other members of the analytics engineering and data science teams to further our product delivery, operations, finance, and marketing goals.
We’re seeking a Data Analyst to join our growing team and play a critical role in shaping our analytics strategy. In this role, you’ll work closely with our Growth Marketing team to drive data-informed decision-making across the organization. You’ll leverage a full suite of analytical tools to measure performance across online channels, enhance our modern martech infrastructure, and develop scalable frameworks and tooling. Your work will be instrumental in evaluating and optimizing marketing investments against core business metrics, including ROAS, LTV, and conversion rates.
#### **IN THIS ROLE, YOU'LL 🤹**
**Be a trusted advisor on our marketing data.** You will understand the intricacies of our ad platforms, MMP (we use Singular), and various third parties to produce a cohesive and actionable view. Including:
- **Build and improve analytics reporting and processes (we use Looker)**
- Work with stakeholders to scope analytical questions and determine appropriate KPIs/metrics
- Determine optimal data visualization methods for decision making
- Reduce technical debt, implement new parameters, and update LookML to align with best practices
- Collaborate with Data Engineering/Analytics Engineering on data mart and model requirements
- Identify automation and process improvement opportunities in BI
- **Analyze marketing experiments**
- Includes ad hoc analysis of ad platform testing
- Work with our CRM team to analyze campaigns and global program holdouts
- **Partner with the Growth team to translate business needs into data problems and prioritize work.**
- Proactively identify new insights and recommendations and partner with growth stakeholders to implement solutions
- Complete ad hoc analysis including:
- Performance of keyword cohorts to identify targeting opportunities
- Building/analyzing composite success measures for marketing campaigns
- Applying growth marketing knowledge to analyze ad fatigue in our customer base
- Monitor marketing trends to proactively identify worthwhile trends for media buyers
#### **ABOUT YOU 🦄**
- 4+ years of experience in data analytics or related roles.
- 2+ years experience in marketing or growth analytics or similar experience with modern marketing tech (e.g. MMPs, Social / Digital platforms, SKAN) and digital marketing optimization.
- 2+ years of experience with BI Tools (Looker preferred, Tableau, PowerBI, Sigma, Omni, Databricks)
- You have a strong SQL background. You are comfortable spinning up a quick analysis or proof of concept data model.
- You have experience with product, CRM, or marketing experimentation design and measurement.
- You’re comfortable with applying standard marketing measures such as: LTV/NPV, CAC, Cost per Action, Retention metrics, ROAS, CTR, CPM, etc.
- Strong cross-functional communication skills and ability to influence stakeholders and business decisions
Bonus points if:
- You understand what is possible, and what the limitations are, of marketing measurement and attribution. You enjoy the challenge of balancing rigor with the realities of the business.
- You have experience with our stack (BigQuery, Singular, Looker, dbt, Amplitude, DeepNote, git)
- You’re familiar with Agile process/Sprint cycles
- You have experience in mobile app analytics
- You have a genuine interest marketing attribution and technology including keeping up-to-date with emerging trends in the marketplace
**We encourage you to apply even if you don't meet all the criteria listed, especially the preferred qualifications.** We want to hear from candidates who bring diverse perspectives and experiences, even if your background doesn't align perfectly with every requirement listed.
#### **WE OFFER 💫**
- Health, Dental & Vision Plans
- Competitive Pay
- 401k Matching
- Unlimited PTO
- Lunch daily _(in-office only)_
- Snacks & Coffee _(in-office only)_
- Commuter benefits _(in-office only)_
Additional information: Salary range of $120,000 - $160,000 + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.
_This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws._
_The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring._