助理市场营销经理，政府市场
Assistant Marketing Manager, Government Markets
你是否热衷于打造能推动客户参与和营收增长的有影响力的营销活动？
你喜欢跨团队协作，创作引人注目的内容，并利用数据驱动的洞察来提升营销效果吗？
关于我们的团队
LexisNexis Legal & Professional 为全球 150 多个国家的客户提供服务，拥有 11,800 名员工，是 RELX（一家为专业和商业客户提供基于信息的分析和决策工具的全球供应商）的一部分。我们公司长期以来一直致力于将人工智能和先进技术部署到法律市场，以提高生产力并重塑法律行业的整体业务和执业方式。我们采用灵活的多模型方法，优先选择当前顶级模型创作者的最佳模型，用于每个具体的法律使用场景，提供符合伦理且强大的生成式 AI 解决方案。公司雇佣了超过 2,000 名技术人员、数据科学家和专家，按照 RELX 负责任 AI 原则开发、测试和验证解决方案。
关于该职位
作为助理市场营销经理，你将支持政府市场部门，并与政府市场营销总监紧密合作，帮助制定和执行推动新业务和客户增长的营销策略。该职位提供了创建有影响力多渠道活动的机会，与销售和创意团队协作，并利用洞察和分析持续改进结果。
职责
- 规划、开发和执行多触点、多渠道的活动，为 LexisNexis 产品带来收入
- 创作营销内容，包括调查问卷、销售流程、电子邮件活动、信息图表和可下载指南
- 与销售合作伙伴协作，开发活动和销售赋能材料，清晰传达产品优势
- 撰写活动简报，并与运营和创意团队合作执行活动策略
- 强化并发展聚焦于竞争优势和关键差异化因素的信息传递
- 分析活动表现并提供优化未来营销计划的建议
- 支持营销项目，包括数字活动、活动和培育/滴灌活动
- 与代理机构和供应商合作，提升产品定位并推动潜在客户获取
要求
- 营销经验，特别是在 B2B 或 SaaS 环境中
- 自驱型人才，渴望学习和职业成长
- 优秀的沟通能力和团队协作精神
查看英文原文
Are you passionate about creating impactful marketing campaigns that drive customer engagement and revenue growth?
Do you enjoy collaborating across teams, developing compelling content, and using data-driven insights to improve marketing performance?
About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX ( a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case. The company employs over 2,000 technologists, data scientists, and experts to develop, test, and validate solutions in line with RELX Responsible AI Principles (
About the Role
As an Assistant Marketing Manager, you will support the Government Markets segment and work closely with the Director of Government Marketing to help shape and execute marketing strategies that drive new business and customer growth. This role offers the opportunity to create impactful multi-channel campaigns, collaborate with sales and creative teams, and use insights and analytics to continuously improve results.
Responsibilities
- Plan, develop, and execute multi-touch, multi-channel campaigns that drive revenue for LexisNexis products
- Create marketing content including surveys, sales sequences, email campaigns, infographics, and downloadable guides
- Collaborate with sales partners to develop campaigns and sales enablement materials that clearly communicate product advantages
- Write campaign briefs and partner with operations and creative teams to execute campaign strategies
- Strengthen and evolve messaging focused on competitive advantages and key differentiators
- Analyze campaign performance and provide recommendations to optimize future marketing initiatives
- Support marketing programs including digital campaigns, events, and nurture/drip campaigns
- Collaborate with agencies and vendors to elevate product positioning and drive lead generation
Requirements
- Marketing experience, particularly in B2B or SaaS environments
- Self-starter with a desire to learn and grow professionally
- Strong attention to detail and ability to manage complex marketing initiatives
- Ability to analyze campaign performance and identify optimization opportunities
- Excellent written communication skills with experience creating email campaigns, digital advertising, guides, and sales collateral
- Ability to collaborate effectively with cross-functional teams and external partners
- Willingness to learn, evolve, and develop new skills in a fast-paced environment
Work in a Way That Works for You
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working Pattern
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the Business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
U.S. National Base Pay Range: $53,900 - $89,800. Geographic differentials may apply in some locations to better reflect local market rates.If performed in Ohio, the base pay range is $51,200 - $85,300.We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
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Originally posted on Himalayas