数字营销分析师 IV IV (#, PA, US, 17057)
ANALYST DIGITAL MARKETING IV IV (#, PA, US, 17057)
职位名称：数字营销分析师 IV（远程）IV
职位编号：155456
职位代码：30004700
业务单元：[[businessUnit]]
大楼：非 TE 设施（902）
等级/级别：5
招聘经理：王丽姿
招聘人员：Pete Roosendaal
搬迁：不提供
出差：少于 10%
员工推荐奖金：1000.00 美元
教育经验：学士学位（高中 + 4 年）
工作经验：7-10 年
在 TE，你将发挥自己的潜力，与来自不同背景和行业的人员合作，创造一个更安全、可持续和更互联的世界。
高级数字营销分析师
在 TE，你将发挥自己的潜力，与来自不同背景和行业的人员合作，创造一个更安全、可持续和更互联的世界。
职位概述
作为数字数据网络（DDN）营销团队的一员，高级数字营销分析师负责通过提升产品和解决方案的可发现性、吸引合格的目标客户，并将数字互动转化为可衡量的商业机会，推动数字增长。
向 DDN 高级数字营销经理汇报，该职位负责外部数字渠道，包括付费搜索、付费和有机社交媒体、工程和组件发现网站以及电子商务触点。高级数字营销分析师将通过将商业优先事项与数字渠道执行、客户定位、内容推广、分析和转化优化相结合，推动现有和新兴数字渠道的数字增长。该职位专注于提高目标市场和客户群的合格流量、参与度、潜在客户、电子商务机会和收入潜力。
理想的候选人应具备通过自有数字渠道、外部数字平台、与电子商务相关的举措和内容可发现性推动数字增长的经验，同时领导跨职能合作伙伴关系以提高客户参与度和转化率。此人应具备强烈的商业思维、实际执行能力和对工程师、采购商和目标客户如何通过数字触点发现、评估和转化的清晰理解。
该人士必须在跨职能和矩阵式组织中有效工作。她/他应具备自我驱动能力，能够执行广泛的数字项目，并与全球多个利益相关者合作。
职责
• 将业务优先事项、目标客户
查看英文原文
Job Posting Title: ANALYST DIGITAL MARKETING IV (Remote) IV
Job ID: 155456
Job Code: 30004700
Business Unit: [[businessUnit]]
Building: Non-TE facility (902)
Band/Level: 5
Hiring Manager: YAN LIZZIE WANG
Recruiter: Pete Roosendaal
Relocation: No
Travel: Less than 10%
Employee Referral Amount: $1,000.00
Education Experience: Bachelors Degree (High School +4 years)
Employment Experience: 7-10 years
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Senior Digital Marketing Analyst
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable, and more connected world.
Job Overview
As a member of the Digital Data Networks (DDN) Marketing team, the Senior Digital Marketing Analyst is responsible for driving digital growth by improving product and solution findability, attracting qualified target customers, and converting digital engagement into measurable business opportunities.
Reporting to the Senior Digital Marketing Manager of DDN, this role owns offsite digital channels, including paid search, paid and organic social, engineering and component discovery sites, and eCommerce touchpoints. The Senior Digital Marketing Analyst will drive digital growth initiatives across existing and emerging digital channels by connecting commercial priorities with digital channel execution, customer targeting, content promotion, analytics, and conversion optimization. The role is focused on increasing qualified traffic, engagement, leads, eCommerce opportunities, and revenue potential from target markets and accounts.
The ideal candidate will have demonstrated experience driving digital growth through owned digital channels, external digital platforms, eCommerce-related initiatives, and content findability, while leading cross-functional partnerships that improve customer engagement and conversion. This person should bring a strong commercial mindset, practical execution capability, and a clear understanding of how engineers, buyers, and target accounts discover, evaluate, and convert through digital touchpoints.
This individual must be effective in cross-functional and matrixed organizations. She/he will be self-directed and able to execute a broad spectrum of digital projects while partnering with multiple stakeholders globally.
Responsibilities
• Translate business priorities, target account needs, and product growth opportunities into actionable digital growth plans.
• Plan, launch, manage, and optimize digital growth across paid search, paid and organic social, engineering communities, component search platforms, distributor sites, and new or emerging digital channels.
• Support eCommerce growth by driving qualified traffic to online buying paths, promoting priority products through digital channels, and identifying opportunities to improve self-service discovery and conversion.
• Collaborate with PMs, sales, and engineering teams to enhance product availability, product recommendations, cross-sell opportunities, and measurable commercial outcomes for eCommerce.
• Improve product and solution findability by leveraging various offsite digital channels.
• Partner with integrated marketing, product marketing, sales, analytics, agencies, and external platform partners to execute digital growth initiatives and improve customer paths from discovery to conversion.
• Test and scale new digital growth opportunities, tools, and external sites that can expand reach, improve engagement, and support measurable business growth.
Background & Qualifications
• BA/BS degree; advanced education and/or relevant coursework preferred.
• At least 8 years of experience in digital marketing, digital growth, performance marketing, eCommerce, or digital platform roles, preferably in B2B technology, industrial, electronics, or distribution-related industries.
• Strong understanding of B2B digital customer journeys, especially how engineers, buyers, and target accounts search for, evaluate, and engage with technical products and solutions online.
• Results-oriented, with a growth mindset and the ability and willingness to challenge the status quo.
• Strong project management skills
- Excellent interpersonal, organizational, and leadership skills.
- • Proven success in fast-paced and matrixed organizations
- • Hands-on experience with digital growth channels and tactics, including paid search, paid and organic social, engineering/community sites, component search platforms, distributor websites, and other external digital promotion channels.
- • Experience supporting eCommerce growth initiatives, including traffic generation, product promotion, online customer journeys, digital merchandising, distributor or partner platforms, and conversion improvement.
- • Proficient in mainstream digital platforms and tools, including but not limited to Google Ads, SEMrush or similar SEO/SEM tools, social advertising platforms, MS Office, and mainstream AI platforms and tools.
- • Strong analytics skills to measure digital growth effectiveness, diagnose funnel gaps, and translate insights into optimization actions that improve findability, engagement, conversion, and business impact.
COMPENSATION
• Competitive base salary commensurate with experience: $116,300 - $174,400 (subject to change depending on physical location)
• Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.
• Total Compensation = Base Salary + Incentive(s) + Benefits
BENEFITS
• A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.
EOE, Including Disability/Vets
IMPORTANT NOTICE REGARDING RECRUITMENT FRAUD
TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. Please be advised that TE Connectivity never requests payment or fees from job applicants at any stage of the recruitment process. All legitimate job openings are posted exclusively on our official careers website at te.com/careers, and all email communications from our recruitment team will come only from actual email addresses ending in @te.com. If you receive any suspicious communications, we strongly advise you not to engage or provide any personal information, and to report the incident to your local authorities.
Originally posted on Himalayas