自由职业经理，程序化营销
Freelance Manager, Programmatic
WHY DEPT®?
我们是一家增长发明公司，致力于帮助世界上最雄心勃勃的品牌加速增长。在技术和营销的交汇点上，我们通过开创性想法、快速行动和持续前进来创造未来。
我们吸引那些保持好奇、有明确目标并不断发明的人。我们的文化建立在三个核心价值观之上：共同进步、永不停歇的好奇心和高效执行。这是我们工作的方式，成长的方式，以及创造有意义事物的方式。
在DEPT®，你将获得探索的自由、协作的空间和实现真正影响的信任，为我们的客户、彼此以及我们正在建设的世界带来改变。
职位描述：
我们的程序化经理是程序化购买和直接购买方面的专家。你需要掌握行业趋势和最佳实践，并将其最优地应用于每个客户的项目中。你将加入一个跨职能团队，包括付费搜索、付费社交、广告运营和数据策略，确保客户需求被预见并满足。从协商直接交易到制定出色的全漏斗媒体计划，你将以精准的方式推动我们最具雄心品牌的增长。
你将负责：
- 客户专注：100%专注于DEPT®最大的、最活跃的客户之一。
- 战略规划：设计并执行跨展示广告、视频、CTV和音频的程序化策略，以符合客户的业务目标。
- 活动管理：管理大规模预算，确保战术和库存的最优分配，以最大化投资回报率。
- 交易谈判：主导与优质出版商的程序化保证（PG）和私人市场（PMP）交易的谈判和管理。
- 数据驱动优化：将复杂的程序化数据转化为可操作的见解，用于客户演示，超越“是什么”而深入“为什么”。
- 跨职能协作：与整合策划和数据策略团队合作，确保程序化活动是整体媒体组合的一部分。
- 技术监督：监督活动的技术质量，确保品牌安全标准和第三方验证（IAS、DV）严格遵守。
- 团队指导：为初级团队成员提供指导和战术支持，帮助培养下一代程序化专家。
你具备：
- 2-4年在程序化领域的实际经验
查看英文原文
WHY DEPT®?
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
THE ROLE:
Our Programmatic Managers are our resident experts in programmatic and direct buying. You are responsible for keeping on top of industry-wide trends and best practices, putting them to optimal use for each client’s initiatives. You will be part of a cross-functional team including Paid Search, Paid Social, Ad Operations, and Data Strategy, ensuring client needs are anticipated and met. From negotiating direct deals to building stellar full-funnel media plans, you move with precision to drive growth for our most ambitious brands.
WHAT YOU’LL DO:
- Client Dedication: Maintain 100% focus on one of DEPT®s largest, most dynamic clients.
- Strategic Planning: Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives.
- Campaign Management: Manage large scale budgets, ensuring optimal allocation across tactics and inventory to maximize ROI.
- Deal Negotiation: Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers.
- Data-Driven Optimization: Translate complex programmatic data into actionable insights for client presentations, moving beyond the "what" to the "why."
- Cross-Functional Collaboration: Partner with Integrated Planning and Data Strategy teams to ensure programmatic activity is a cohesive part of the total media mix.
- Technical Oversight: Oversee the technical quality of campaigns, ensuring brand safety standards and 3rd-party verification (IAS, DV) are strictly maintained.
- Team Mentorship: Provide guidance and tactical support to Associate-level team members, helping to foster the next generation of programmatic experts.
WHAT YOU BRING:
- 2-4 years of hands-on experience in programmatic media buying, specifically within Google Ads and DSPs like DV360, The Trade Desk, or Amazon DSP.
- Deep understanding of the programmatic ecosystem, including identity solutions, real-time bidding, and the evolving cookie-less landscape.
- Proven ability to manage high volume, full-funnel campaigns, moving from broad awareness to performance-based conversion.
- Proven ability to manage high-touch accounts while prioritizing effectively and maintaining composure and positivity under pressure.
- Proficiency in Excel and data visualization tools; you can find the "story" within the spreadsheet.
- Experience with ad servers (Google Campaign Manager 360) and 3rd party verification tools (IAS, DoubleVerify, MOAT).
- Exceptional communication skills—you can explain the complexities of programmatic to clients in a clear and compelling way.
- A "better together" spirit and a relentless curiosity to test new platforms and inventory sources.
- While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones.
WHAT DO WE OFFER?
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.
Learn more about DEPT®
DIVERSITY, EQUITY, & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
#LI-Remote
The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.
US Remote Range
$65—$80 USD