区域品牌创意负责人
Regional Brand Creative Lead
#### 公司简介
一切始于工程师Fred Luddy为他的同事Phyllis编写了一段代码，自动化了一个繁琐的任务。她感动得喜极而泣。这一时刻激发了Fred建立一家公司的想法，让每个人都能摆脱琐事，专注于有意义的工作。如今，ServiceNow是业务重塑的AI控制中心。我们的ServiceNow AI平台整合了任何AI、任何数据和任何工作流程，帮助85%的财富500强®企业更聪明、更快、更好地工作。我们正在打造一种AI原生文化，让技术和人才携手 unstoppable。而我们才刚刚开始。
加入我们，让AI为人们工作。
#### 职位描述
ServiceNow正在EMEA地区快速扩张，规模、知名度和雄心都在增长。这是一个在关键转折点加入的机会，可以帮助定义品牌的轨迹。
作为该地区ServiceNow的创意声音，这个职位将品牌在每一个区域接触点上生动地展现出来，从活动到活动再到客户故事。该职位位于全球核心品牌团队内，直接向执行创意总监汇报，并与EMEA品牌负责人、区域营销团队和一个专门的嵌入式工作室紧密合作，确保EMEA产出的工作成果保持一致，并提升企业创意的标准。
这是一个高级创意总监职位，主要职责是推动每个接触点和渠道的设计卓越性。该职位需要同时理解战略品牌愿景和设计工艺，以最高标准进行指导和执行。这是一个与核心品牌团队合作的机会，帮助打造一个重新定义企业技术外观和声音的品牌，同时为全球品牌设计树立新标准。
**职责**
- 作为EMEA地区的创意权威，设定品牌的创意目标，同时在所有区域营销活动中保护并发展ServiceNow的身份。
- 与EMEA区域营销负责人和EMEA品牌负责人密切合作，将业务重点转化为有说服力的、符合品牌形象的创意策略和执行，增强长期品牌价值。
- 与全球创意领导合作，确保区域工作符合全球品牌平台，同时反映当地EMEA市场的文化特点和机会。
- 推动品牌一致性
查看英文原文
#### Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
#### Job Description
ServiceNow is growing fast across EMEA, in size, prominence, and ambition. This is a chance to get in at an inflection point and help define the trajectory of the brand.
As the creative voice of ServiceNow in the region, this role brings the brand to life across every regional touchpoint, from campaigns to events to customer stories. Sitting within the global Core Brand team, this leader reports directly into the Executive Creative Director and works closely with the EMEA Brand lead, regional marketing teams, and a dedicated embedded studio to ensure the work coming out of EMEA is consistent and raises the bar for what enterprise creative can be.
This is an Associate Creative Director role whose primary role will be driving design excellence across every touchpoint and channel. This role requires both an understanding of the strategic brand vision and the design craft to direct and execute it at the highest standards. This is an opportunity to help build a brand that is redefining what enterprise technology looks and sounds like in collaboration with the Core Brand team, as it sets new standards for brand design worldwide.
**Responsibilities**
- Serve as the creative authority for the EMEA region, setting the creative ambition for the brand while protecting and evolving the ServiceNow identity across all regional marketing activity.
- Partner closely with EMEA regional marketing leads and the EMEA Brand lead to translate business priorities into compelling, on-brand creative strategies and executions that strengthens long-term brand equity.
- Collaborate with global creative leadership to ensure regional work ladders up to the global brand platform while reflecting the cultural nuances and opportunities within local EMEA markets.
- Champion brand consistency across the region, ensuring visual identity, messaging, and tone of voice are applied with rigor, craft and intention across all channels and touchpoints.
- Oversee creative quality across a broad scope of regional work including events, campaign, social, digital, OOH, editorial design, film/motion, and executive experiences.
- Direct and inspire the embedded studio team to deliver work that is both efficient and exceptional, setting clear creative direction and maintaining high standards across every output.
- Act as a hands-on creative contributor when the work demands it, rolling up your sleeves to concept, design, art direct, or write alongside the team.
- Bring a strong point of view to every brief, championing bold, brand-building creative beyond the expected and raise the bar for enterprise marketing across the region.
- Drive adoption of AI-powered tools and workflows within the regional team and embedded studio, identifying opportunities to scale creative output, experimentation, and efficiency without compromising quality or brand integrity.
#### Qualifications
**To be Successful in this role you need :**
- A minimum of 8 years of experience in brand creative, with a background rooted in design, design systems and scaling brands across multiple markets and formats.
- Proven experience working with or within global teams, balancing global brand consistency with regional nuance while driving ambitious creative that elevates the brand and expands what enterprise marketing can look and feel like.
- Expertise in creative tools, Adobe Creative Cloud and Figma
- Actively engaged with AI-powered creative tools, with a curiosity and commitment to exploring how they can raise the quality, speed, and impact of creative work.
- Demonstrated experience in both creative direction and hands-on craft; comfortable setting the vision and executing within it.
- A deep belief in the power of brand, with the discipline to apply it consistently and the instinct to push it forward.
- Skilled at building collaborative relationships with marketing partners, studio teams, media partners and cross-functional stakeholders without relying on direct authority.
- Strong presentation skills and the ability to articulate creative thinking clearly to senior stakeholders and regional leads.
- Experience overseeing diverse creative outputs, from campaign creative to live event experiences.
- Familiarity with B2B marketing environments, ideally in enterprise technology.
**Portfolio Submission:**
- Please include a link to your portfolio, website, or relevant work samples within your resume or application. Applications without a portfolio may not be considered.
**EMEA Creative Lead**
For positions in this location, we offer a base pay of **$148,400 - $259,700**, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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