高级经理，产品营销 – CRM
Sr. Manager, Product Marketing – CRM
#### 公司简介
一切始于工程师Fred Luddy为他的同事Phyllis编写了一段自动化繁琐任务的代码。她感动得喜极而泣。这一时刻激发了Fred创建一家公司，让每个人都能摆脱琐事，专注于有意义的工作。如今，ServiceNow是企业重塑的AI控制中心。我们的ServiceNow AI平台整合任何AI、任何数据和任何工作流程——帮助85%的财富500强®企业更聪明、更快、更好地工作。我们正在打造一个以AI为核心的文化，让技术和人才 unstoppable（不可阻挡）地结合在一起。而我们才刚刚开始。
加入我们，让AI真正为人们服务。
#### 职位描述
**职位简介**
ServiceNow正在CRM领域打造真正创新的东西——我们需要与之匹配的人才。这不是一个“讲故事”的职位。这是一个“建造者”的职位。你将负责我们的CRM信息如何触达市场，以及实际使用情况。这意味着撰写销售所说的话，构建他们使用的工具，运行推动销售管道的项目——并且要快速完成。
如果你的职业生涯一直专注于让演示文稿看起来漂亮，但从未见证过交易成交或活动启动，那么这可能不是适合你的职位。如果你在信息、行动和市场交汇处茁壮成长，并且有证据证明这一点，请继续阅读。
**你将做什么**
这个职位涵盖ServiceNow Sales CRM的完整产品营销流程，包括：
GTM激活
- 与销售、需求生成和现场营销合作，确保信息真正传播——不仅限于演示文稿，而是到交易中
- 制定发布计划并执行。负责里程碑，推动跨职能协作，完成执行
- 识别现场如何定位CRM的差距，并构建内容和项目来填补这些差距
销售赋能
- 创建销售人员每天使用的工具——销售演讲稿、话术、对战卡、发现框架、竞争对手异议处理方案
- 运行真正能被接受的赋能活动——现场培训、录制内容，无论哪种形式都能获得采用
- 与销售领导和一线销售人员紧密合作，了解市场中哪些有效，哪些无效
竞争情报
- 了解ServiceNow在竞争对手和整个行业中的位置——并构建内容，帮助销售人员赢得竞争
- 跟踪市场动态，提炼关键信息，并迅速传达给相关人员
内容与项目
- 构建全渠道的资产
查看英文原文
#### Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
#### Job Description
**About the Role**
ServiceNow is building something genuinely innovative in CRM — and we need the people to match. This isn't a "storytelling" seat. It's a builder seat. You'll own how our CRM message hits the market and how our field actually uses it. That means writing the things sellers say, building the tools they use, running the programs that move pipeline — and doing it fast.
If you've spent your career making decks look beautiful but haven't seen a deal close or a campaign activate, this probably isn't the right fit. If you thrive at the intersection of message, motion, and market — and you've got the receipts to prove it — keep reading.
**What You'll Do**
This role spans the full product marketing motion for ServiceNow Sales CRM, including:
GTM Activation
- Partner with Sales, Demand Gen, and Field Marketing to make sure messaging actually travels — not just to decks, but to deals
- Build launch plans and run them. Own the milestones, drive the cross-functional coordination, close out the execution
- Identify gaps in how the field positions CRM and build the content and programs to close them
Sales Enablement
- Create the tools sellers use every day — pitch decks, talk tracks, battle cards, discovery frameworks, competitive objection handlers
- Run enablement sessions that actually stick — live training, recorded content, whatever format gets adoption
- Work closely with sales leadership and frontline reps to understand what's working in market and what's not
Competitive Intelligence
- Know how ServiceNow stacks up against the competition and the broader field — and build content that arms sellers to win
- Track market moves, synthesize what matters, and get it in front of the right people quickly
Content & Programs
- Build assets across the full funnel — thought leadership, event programs, customer stories, analyst materials
- Prioritize ruthlessly. You'll have a lot on your plate; knowing what to say no to is as important as knowing what to build
Messaging & Positioning
- Own the narrative for how ServiceNow wins in CRM — from value proposition to competitive frame to category definition
- Translate product capabilities into customer-facing messaging that lands with CROs, RevOps leaders, and sales teams
- Keep the message current as the product and competitive landscape evolve — this isn't a set-it-and-forget-it job
**What We're Looking For**
We're not requiring a traditional product marketing background. We care far more about what you've shipped and activated than what your title has been. Strong candidates likely come from one or more of these backgrounds:
- Product marketing, solutions marketing, or competitive intelligence
- Sales enablement or revenue enablement leadership
- Demand generation or field marketing with a strong message ownership component
- GTM strategy or go-to-market leadership in a B2B SaaS environment
Regardless of background, here's what we need to see:
- You've owned a GTM motion end-to-end — not contributed to one, owned one. You know what it took to get it across the line.
- You've built things sellers actually use. If your battle card lives in a drawer, that's a problem.
- You work well with sales. Not adjacent to sales — with them. You understand how deals get made.
- You're comfortable with ambiguity and operate without a fully paved road.
- You have strong opinions and the judgment to know when to hold them and when to let go.
- CRM, sales tech, or enterprise SaaS domain knowledge is a plus — but raw reps in the market matter more than category fluency.
#### Qualifications
**To be successful in this role you have:**
- 6+ years of experience in product marketing, sales enablement, GTM strategy, demand gen, or a combination
- Proven track record of building and activating GTM programs that drove measurable outcomes (pipeline, win rate, field adoption — any of these)
- Experience working in or closely alongside enterprise sales organizations
- Strong written communication — this role requires a lot of it and it needs to be good
- Comfortable presenting to and working with senior stakeholders, including sales leadership and executives
- Bachelor's degree or equivalent experience
**What Success Looks Like in Year One**
- The field has a clear, consistent CRM narrative — and they're actually using it
- Product launches hit the market with crisp activation plans and tight cross-functional execution
- Sellers have the tools they need to win competitive deals, and those tools are built into how they sell
- You've built strong working relationships with Sales, Product, and Marketing partners across the org
- You've established a reputation for getting things done, even when it's complicated
FD21
For positions in this location, we offer a base pay of **$148,900 - $260,600**, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.