SEO主管
SEO Lead
加入Hire Hangar，与快速发展的全球公司合作，同时建立长期职业发展。
职位名称：SEO负责人
地点：远程办公
时区：美国时区（EST–PST）
职位概述
该职位需要亲力亲为、注重绩效，负责本地SEO、Google商业资料（GBP）、内容方向、技术SEO基础以及链接建设协调工作。
你应具备在现代本地SEO（包括服务区域企业）、竞争激烈的都市市场和多地点/特许经营环境中的自信操作能力。你将与内容、开发、付费媒体/LSA团队及客户策略团队紧密合作，执行清晰的SEO计划并推动可衡量的有机增长。
主要职责
- 负责客户组合的SEO策略与执行。
- 制定并维护涵盖技术改进、内容、本地可见性、链接建设及GBP优化的SEO路线图。
- 参与构建可扩展的SEO流程、模板、质量检查和报告标准。
- 关注Google算法更新、AI影响的搜索趋势、E-E-A-T考量因素和本地排名因素。
本地SEO与Google商业资料（GBP）
- 通过可重复的优化提升主要及周边服务城市的GBP排名。
- 优化类别、属性、服务区域、引用、照片/视频和本地信任信号。
- 进行城市级别的关键词研究和本地扩展规划以提高可见性。
- 支持在竞争市场的地图包和本地SERP表现保持一致。
内容策略与执行监督
- 为服务页面、地点页面、博客和主题权威集群制定内容计划。
- 创建与搜索意图和语义SEO对齐的SEO简报、大纲和框架。
- 审核内容的SEO质量、本地相关性和转化一致性。
- 与内部/外部作者（人类和AI辅助）合作以保持标准。
链接建设与权威度发展
- 协调链接获取活动（引用、推广、合作、放置），设定明确目标。
- 维护适用于家居服务垂直领域的简单、可扩展的反向链接手册。
- 跟踪反向链接缺口和权威度指标，并提出改进建议。
技术SEO与站内优化
- 执行技术审计，涵盖可爬取性、索引、架构、内部链接、重复内容、结构化数据基础和核心Web指标。
- 与WordPress和开发团队合作
查看英文原文
Join Hire Hangar and work with fast-growing global companies while building a long-term career.
Job Title: SEO Lead
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview
This role is hands-on and performance-driven, with ownership across local SEO, Google Business Profile (GBP), content direction, technical SEO fundamentals, and link building coordination.
You should be confident operating in modern local SEO (including service-area businesses), competitive metro markets, and multi-location/franchise environments. You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute a clear SEO plan and drive measurable organic growth.
Key Responsibilities
- Own SEO strategy and execution for a portfolio of clients.
- Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
- Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
- Stay current on Google algorithm updates, AI-influenced search trends, E-E-A-T considerations, and local ranking factors.
Local SEO & Google Business Profile (GBP)
- Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
- Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
- Conduct city-level keyword research and local expansion planning for increased visibility.
- Support consistent map pack and local SERP performance in competitive markets.
Content Strategy & Execution Oversight
- Build content plans for service pages, location pages, blogs, and topical authority clusters.
- Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
- Review content for SEO quality, local relevance, and conversion alignment.
- Collaborate with internal/external writers (human and AI-assisted) to maintain standards.
Link Building & Authority Development
- Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
- Maintain simple, scalable backlink playbooks suitable for home-service verticals.
- Track backlink gaps and authority metrics and recommend improvements.
Technical SEO & On-Site Optimization
- Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.
- Work with WordPress and development resources to implement SEO fixes and improvements.
- Support scalable multi-location site structures and internal linking strategies.
Performance, Reporting & Collaboration
- Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
- Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.
- Explain SEO priorities clearly to internal stakeholders and support consistent delivery.
Required Qualifications
- 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.
- Proven success improving local SEO performance.
- Experience improving Google Business Profile rankings and local visibility in competitive markets.
- Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).
- Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).
- Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).
- Ability to produce clear documentation, briefs, action plans, and performance reporting.
- Strong organization and time management with the ability to manage multiple client campaigns.
- You must have prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar). Ideally, you’ve supported US- or UK-based teams/clients. Applications without clear evidence of remote work experience and comfort operating in distributed teams will not be considered.
Preferred Qualifications
- Experience with CRMs and marketing stacks.
- Experience collaborating with paid media/LSA teams or supporting omnichannel strategies.
- Experience with structured data/schema implementation and validation.
- Experience mentoring junior SEO specialists or coordinating contractors/vendors.
Tools & Technology
- Google Search Console (GSC), Google Analytics 4 (GA4)
- SEMrush and/or Ahrefs
- WordPress and common SEO plugins
- Local SEO/GBP tooling (citation management, listings, review workflows—tooling may vary by client)
- Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)
- Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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