数字营销客户经理
Digital Marketing Account Manager
负责管理并加强与我们企业/多渠道客户的合作关系。最终目标是为客户提供新的想法和解决方案,通过在多个数字渠道(付费搜索、社交媒体、展示广告、搜索引擎优化、电子邮件和网站)上的管理、监督和执行来超越客户期望。该职位的主要职责是作为客户与内部团队之间的联络人和代理联系人,确保客户需求得到满足;专注于提高客户满意度和留存率;跟踪和管理合同续签和升级销售;跨职能协作并提供战略支持。理想的候选人应具备自我驱动力,热衷于突破界限并推动项目前进,乐于与客户交流并帮助其业务成功,即使在情况不明确时也喜欢寻找解决方案和前进路径。
要求
客户管理(80%)
- 作为你所负责客户的首要联系人
- 通过电话、邮件、视频会议和面对面的方式进行主动沟通
- 在客户与内部团队之间担任联络人
- 了解客户需求,沟通上手时间表、目标和策略,并说明如何向客户提供报告和交付成果
- 确保客户目标和执行策略一致
- 改善部门间沟通,提高使用多种服务的客户在各团队中的策略可见性
- 解决客户投诉和问题;在需要升级和适当的情况下与内部高级员工沟通
- 通过高质量的执行、关系维护和强大的客户服务来关注客户留存
- 合同管理(包括续签、升级销售和临时费用谈判)
- 与渠道团队经理合作确定账户优先级
跨职能支持(15%)
- 参与销售团队的潜在客户会议,并协助审计/准备
- 在销售团队和渠道团队之间担任联络人,以增强销售材料,并帮助渠道团队理解销售流程
- 编写案例研究和推荐信
流程改进(5%)
- 开发新流程并优化现有流程,供各团队使用(客户上手、报告、内部跨渠道沟通等)
- 改进流程,管理执行,并帮助传播
查看英文原文
The Account Manager is accountable for managing and strengthening relationships with our enterprise/multi-channel clients. With the ultimate goal of bringing new client ideas and solutions, the focus is to exceed client expectations through management, oversight, and execution across several digital channels (paid search, social, display, search engine optimization, email, and web). The primary responsibilities in this role are to act as the liaison and agency point of contact between clients and internal teams ensuring clients’ needs are met; focus on improving client satisfaction and retention; track and manage contract renewals and upsells; collaborate and provide strategic support cross-functionally. The ideal candidate for this role will be self-driven, passionate about pushing boundaries and driving initiatives forward, gets energized by speaking with clients and helping their businesses succeed, and loves to find solutions and paths forward even when circumstances are not highly structured.
Requirements
Account Management (80%)
- Serve as the primary point of contact for your book of clients
- Provide proactive interaction via phone, email, video conferencing, and in-person
- Act as a liaison between clients and internal teams
- Understand expectations and communicate onboarding timeline, goals and strategy, and the best way to deliver reports and deliverables to clients
- Ensure client goals and execution tactics are aligned
- Improve communication across departments and increase the visibility of strategy across teams for clients utilizing multiple services
- Resolve client complaints and issues; communicate with senior staff internally when escalation is needed and appropriate
- Focus on retention of clients through quality execution, relationships, and strong client service
- Contract management (including renewals, upsells, ad-hoc fee negotiations)
- Work with channel team managers to establish account priority
Cross-Functional Support (15%)
- Join the sales team on prospective client meetings and assist with audits/preparation
- Serve as a liaison between the sales and channel teams to enhance sales materials, and channel team understanding of the sales process
- Develop case studies and testimonials
Process Improvement (5%)
- Develop new and refine existing processes that can be utilized across teams (client onboarding, reporting, internal cross-channel communication, etc.)
- Improve process, manage execution, and help communicate account launches, budget/kicker/media updates, and renewals to Operations
- Make sure that accounts are linked and we have proper access, billing info included
Requirements:
- Bachelors Degree
- Knowledge of and ability to communicate all digital services
- Ability to build strong client relationships
- Confident presenting to clients via phone and in-person
- Minimum 1 year of experience with paid search, social, and display marketing platforms, and tracking/tagging methods
- 5 + years of total professional experience
- Ability to manage change and maintain a positive attitude
Benefits
Logical Benefits
- Medical, Dental, Vision, Short-Term Disability, and Life insurance
- 401(k) plus match, to help plan for your future
- Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days.
- Flexible Fridays
- Option to work completely remote
- Access to senior management and mentoring opportunities
- Optional COVID safe company gatherings
Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.
Originally posted on Himalayas