需求生成总监
Director Demand Generation
### 关于Maze
**Maze是用户研究平台，通过让用户体验洞察以产品开发的速度可用，帮助公司更快地构建正确的产品。**
在大多数公司中，研究需求远超供应。时间、成本和缺乏专业知识的访问权限阻碍了团队的发展。在当今由AI驱动的世界中，任何人都可以快速构建产品。真正的挑战是深入了解用户需求并构建_正确_的产品。这就是Maze的作用。
我们认为公司不应该在快速构建和正确构建之间做出选择。Maze使研究变得可访问、直观且快速，这样产品团队可以在每个决策中将用户体验洞察置于核心位置。
我们的平台使研究人员、设计师和产品经理能够快速招募参与者，自主运行研究，并揭示真正推动产品决策的洞察。我们的AI功能自动化了繁琐的工作，并为洞察本身增加了深度和方向。
这就是为什么Maze最近被[UX Tools的Design Tools调查](https://www.uxtools.co/survey/user-research/user-testing-overview)评为**用户研究平台第一名**——这也是我们正在快速扩展到B2B SaaS、电子商务、金融服务、零售和汽车等行业，支持Uber、Amazon、Atlassian、Anthropic等世界级客户的原因。
Maze是一家**B轮融资**公司，由顶级投资者（Felicis、Emergence和Amplify）支持。我们采用全球远程办公团队，[以我们的核心价值观为驱动](https://maze.co/about-us/)。
### **职位简介**
我们正在寻找一位**需求生成总监**，负责推动Maze增长的项目和销售渠道。你将成为战略与执行之间的纽带，诊断漏斗中的问题，制定解决方案，与销售和业务运营团队紧密合作，将需求转化为收入。这是一个对产品研究领域和我们服务的团队真正关心的人，依靠数据、行动迅速，并始终思考下一次迭代的角色。
这是一个高级个人贡献者职位，未来有机会建立并领导一个团队。
### **你将负责：**
- 专注于线索、合格线索（MQL）和销售渠道的顶部漏斗需求生成，主要针对新业务，同时关注扩展业务
- 通过持续识别漏斗中的缺口，提出、测试并部署解决方案，制定并执行需求生成策略
查看英文原文
### About Maze
**Maze is the user research platform that helps companies build the right products faster by making user insights available at the speed of product development.**
In most companies, research demand far exceeds supply. Time, cost, and lack of access to expertise hold teams back. In today’s AI-powered world, anyone can build a product fast. The real challenge? Deeply understanding user needs and building the _right_ product. That’s where Maze comes in.
We believe companies shouldn’t have to choose between building fast and building right. Maze makes research accessible, intuitive, and fast so product teams can put user insights at the center of every decision.
Our platform enables researchers, designers, and product managers to quickly recruit participants, run studies autonomously, and surface insights that actually drive product decisions. Our AI capabilities automate the busywork and add depth and direction to the insights themselves.
That’s why Maze was recently named the **#1 user research platform** in [UX Tools’ Design Tools Survey](https://www.uxtools.co/survey/user-research/user-testing-overview)—and why we’re scaling fast across industries like B2B SaaS, e-Commerce, Financial Services, Retail, and Automotive, supporting world class customers such as Uber, Amazon, Atlassian, Anthropic & more.
Maze is a **Series B** company backed by top-tier investors (Felicis, Emergence & Amplify). We operate a global remote workforce [driven by our core values](https://maze.co/about-us/).
### **About the Role**
We're looking for a **Director, Demand Generation** to own the programs and pipeline that fuel Maze's growth. You'll be the connective tissue between strategy and execution, diagnosing where the funnel breaks, building campaigns that fix it, and working in lockstep with Sales and Business Operations to turn demand into revenue. This is a role for someone who genuinely cares about the product research space and the teams we serve, is informed by data, moves fast, and is always thinking about the next iteration.
This is a senior individual contributor role with the opportunity to build and lead a team over time.
### **What You’ll Do:**
- Own top-of-funnel demand generation with a clear focus on leads, MQLs, and pipeline creation, primarily for new business with a meaningful eye on expansion
- Develop and execute demand generation strategy by continuously identifying gaps in the funnel and proposing, testing, and deploying solutions
- Manage paid campaigns in collaboration with our agency partners across existing channels, while actively researching and piloting new ones, iterating based on what the data tells you
- Plan and execute field marketing programs including conferences and executive events designed to create pipeline and accelerate deals already in motion
- Build and maintain lead and MQL forecasting models so the team always has a reliable, data-backed view of where we stand and what levers to pull
- Recommend greenfield opportunities for us, including new channels, and piloting tests to validate performance
- Own campaign operations including lead flow, routing logic, and data integrity across our marketing ops stack, working closely with Sales and Business Operations
### **What We’re Looking For**
- 5+ years of experience in demand generation at a B2B SaaS company
- Experience in the user or market research industry and empathy for our ICP — you understand who we're selling to, what they care about, and how to reach them in ways that resonate
- A track record of successfully driving leads, MQLs, and pipeline through a mix of paid programs, field marketing, and multi-channel campaigns
- The ability to own direction and outcomes for demand generation, balancing short-term execution with longer-term strategy
- Strong analytical instincts with a habit of using data as the basis for decisions, building forecasts with rigor, and translating funnel metrics into clear business narratives
- Experience managing paid campaigns through agency relationships and holding partners accountable to performance
- Hands-on familiarity with marketing automation and CRM tools, and a solid understanding of how data flows between them
- A bias for experimentation you approach demand gen with curiosity, iterate quickly, and know that not every test will work
- Collaborative by nature, with strong working relationships across Marketing, Sales, and Business Operations
- Comfortable navigating ambiguity, able to identify what's broken, structure a plan to fix it, and move without waiting for perfect information
### Inclusivity and Pay
At Maze, we are dedicated to building an equitable, inclusive, and authentic workspace. Unique and diverse perspectives are welcomed, and continuous growth is encouraged. We believe that people are more than their resumes, so if your past experience looks different than the criteria listed, we'd still love to hear from you. We appreciate and celebrate non-traditional life routes and encourage you to apply should you connect with a job description or the Maze culture.
Maze values transparency and it enables us to approach compensation equitably across the world. We are informed by data and regularly check our salary ranges (either United States or Rest of World) against other venture backed companies. Additionally, we are proud of our holistic and generous benefits offerings, included in every compensation package.
Your salary is dependent upon many factors, including years of experience, expertise, etc. During your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.
### Why Maze is unique
- **Early-stage startup:** You will join an early-stage startup with less than 150 team members. This means you'll have the unique opportunity to directly impact success and help shape the future of Maze.
- **Market disruption:** We believe that the way companies build products is fundamentally broken and the user research market is ripe for disruption. For too long, companies have been forced to choose between rapid development without user insights or investing months into research before bringing products to market. But there's finally a groundswell building around a path forward that eliminates this compromise - and Maze is leading the charge.
- **Product-market Fit:** Maze is used by 100,000+ brands across 4,000 companies, from SMB to enterprises, and in the last fiscal year, we saw 6.5M questions answered, supporting 25K decisions
### Benefits
- Health insurance with international coverage, vision, and dental: 100% of the team member premium paid
- For some locations, coverage options vary, please see our [benefits pages](https://mazedesign.notion.site/Benefits-Full-Time-Team-Member-fac6236ca0d6452dbc659a1947d89317) for more information
- Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources
- Life and Disability Insurance, 100% of the team member premium paid
- Flexible time off
- Meaningful equity
- Company retreats, fully paid for by Maze
- New MacBook (laptop), paid for by Maze
- Paid Family leave: 16 weeks for birth or adoptive parents
- $500/month to be used for dependent health insurance coverage
- If you don't have dependents to add to your plan, you will still get access to this money to be used at your discretion to get the benefits that matter to you with our flexible a-maze-ing benefits - gym memberships, co-working spaces, food, travel, whatever!
- $1,500 remote work setup fund to ensure you can set up a productive work space
- Flexible work schedule where you manage your own working hours
- Monthly [Bonus.ly](http://Bonus.ly) points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more
- Virtual social engagements randomly throughout the year
- SWAG, we have some really cool swag
- Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more
Check out all of our a-maze-ing benefits [here](https://mazedesign.notion.site/Benefits-fac6236ca0d6452dbc659a1947d89317).
### Outreach Notice
We understand you might be excited about the job you’re applying for, we are excited you are interested! However, please **refrain from reaching out to our current team members on LinkedIn** for referrals. Our policy is that referrals can only be provided by team members who personally know the candidate. With the high volume of interest in our roles, contacting our team members who are not involved in recruitment can be overwhelming. Additionally, please **avoid submitting support tickets regarding your application**, as our support team is not involved in the hiring process. Rest assured, our recruitment team is diligently reviewing all applications and will reach out directly if there is a match.