增长产品经理 - 电商 (m/f/d)
Growth Product Manager - e-Commerce (m/f/d)
InPost 在波兰彻底改变了电子商务包裹配送，并已成为欧洲领先的户外（OOH）电子商务赋能平台之一。由 Rafał Brzoska 于 1999 年创立，InPost 通过覆盖九个欧洲国家（波兰、英国、法国、意大利、西班牙、葡萄牙、比利时、荷兰和卢森堡）的超过 64,000 台自动包裹机（APM）和 30,000 多个自提点（PUDO），提供配送服务，同时还为电商商家提供门到门快递和履约服务。
InPost 的广泛 OO H 网络支持其市场中快速增长的包裹量，2025 年已交付 14 亿件包裹。其智能柜解决方案为消费者提供了更便宜、更灵活、更方便、环保且无接触的配送选择。作为领先的 OO H 物流提供商，InPost 因在欧洲重塑包裹配送经济而受到认可，通过其灵活、技术驱动的解决方案吸引消费者和商家。
我们正在招聘一名增长产品经理，负责 InPost 电商平台的买家端——获取、激活和留存。
欧洲有数百万人已经通过 InPost 收取包裹，但其中只有少数人从我们这里开始购物。缩小这一差距就是你的任务。你将全程负责买家漏斗：我们如何传达独特卖点，首次买家如何注册，什么让他们再次下单，以及他们在中间哪个环节流失。
这是一份实验性角色，而不是写需求文档的角色。你将与工程、设计和数据团队一起运行高速测试流程，并利用所学内容为更大的投资进行论证。你还将在一个双边市场中工作，因此买家端的成功必须经得起卖家端激励的考验——这种张力是工作的一部分，而不是干扰。
你将负责：
· 负责买家漏斗的激活、转化和留存指标及目标。
· 将实验作为流程来运行：假设、规模评估、测试、分析、上线或终止。每周节奏，而非季度。
· 寻找并消除在独特卖点传达、认知、激活、参与、发现和注册中的摩擦。
· 将漏斗分析转化为路线图投资，用证据为高成本的投资建立论据。
· 直接与市场和商业团队合作，推动需求生成和优惠机制。
· 平衡买家激励与卖家经济，明确说明你所做的权衡。
查看英文原文
InPost has revolutionised e-commerce parcel delivery in Poland and is now one of Europe’s leading out-of-home (OOH) e-commerce enablement platforms. Founded in 1999 by Rafał Brzoska, InPost provides delivery services through a network of over 64,000 Automated Parcel Machines (APMs) and more than 30,000 pick-up and drop-off (PUDO) points across nine European countries: Poland, the United Kingdom, France, Italy, Spain, Portugal, Belgium, the Netherlands and Luxembourg, alongside to-door courier and fulfilment services for ecommerce merchants.
InPost’s extensive OOH network supports rapidly growing parcel volumes across its markets, with 1.4 billion parcels delivered in 2025. Its locker solutions offer consumers a delivery option that is cheaper, more flexible and convenient, environmentally friendly and contactless. As a leading OOH logistics provider, InPost is recognized for transforming parcel delivery economics in Europe, appealing to both consumers and merchants through its flexible, technology-driven solutions.
We're hiring a growth Product Manager to own the buyer side of InPost's ecommerce marketplace – acquisition, activation, retention.
Millions of people in Europe already receive parcels through InPost. Far fewer of them start their shopping with us. Closing that gap is the job. You'll own the buyer funnel end to end: how we communicate the USP, how first-time buyers get onboarded, what makes them come back for a second order, and where they drop off in between.
This is an experimentation role, not a spec-writing role. You'll run a high-velocity test pipeline with engineering, design and data, and use what you learn to argue for bigger bets. You'll also work inside a two-sided marketplace, so buyer-side wins have to hold up against seller-side incentives — that tension is part of the work, not a distraction from it.
What you'll do:
· Own activation, conversion and retention metrics for the buyer funnel including the targets.
· Run experimentation as a pipeline: hypothesis, sizing, test, analysis, rollout or kill. Weekly cadence, not quarterly.
· Hunt friction across USP communication, awareness, activation, engagement, discovery and onboarding and remove it.
· Turn funnel analysis into roadmap bets, and build the case for the expensive ones with evidence.
· Work directly with marketing and commercial teams on demand generation and offer mechanics..
· Balance buyer incentives against seller economics, and be explicit about the trade-off you're making.
· Ship, measure, and say out loud when something didn't work.
What you'll need
· 3+ years in product management, ideally growth, marketplace or ecommerce.
· Real experience running experiments - you can explain how you sized a test, what you did about an inconclusive result, and a hypothesis of yours that turned out to be wrong.
· Fluency in funnel analytics. You pull your own numbers and don't outsource your judgement to a dashboard.
· A working model of two-sided marketplace dynamics.
· Bias toward shipping and measuring over perfecting.
· Experience where growth work is close to commercial operations, not just to marketing.
· Ability to hold a position with stakeholders when the data supports it.
· Polish and English, fluent.
Not a fit if
· You want a stable roadmap defined by someone else.
· You measure your impact in features shipped.
· You'd rather run one perfect launch than twenty imperfect tests.
What we offer
· A funnel with millions of users at the top of it and clear room to improve.
· Ownership of metrics, budget-relevant decisions and the roadmap for your area.
· Engineering, design and analytics partners you work with directly, not through a queue.
· Access to challenging projects and innovative technologies.
· B2B contract, remote within Poland, flexible hours.