高级信用卡增长负责人
Senior Lead, Credit Card Growth
### **打造人们喜爱的产品**
Wealthsimple 是加拿大的领先金融创新者。公司提供一系列简单而复杂的金融产品，涵盖管理投资、自助交易、加密货币、税务申报、消费和储蓄。Wealthsimple 目前为超过 400 万加拿大用户提供服务，管理资产超过 1550 亿美元。公司由一群金融专家和技术企业家于 2014 年创立，总部位于加拿大多伦多。
我们为自己所打造的一切感到自豪——而我们才刚刚开始。阅读我们的 [文化手册](https://www.wealthsimple.com/en-ca/culture) 并了解更多 [我们的工作方式](https://www.wealthsimple.com/en-ca/careers)。
### **职位简介**
我们正在寻找一位高级负责人，负责信用卡业务的客户增长，主导如何获取新信用卡客户并实现雄心勃勃的增长目标。
你将负责增长模型、预测、路线图和所有可用获取渠道的执行。该职位的主要重点之一是构建和扩展我们的优惠引擎——测试和优化注册优惠、欢迎奖励、推荐激励和其他促销活动，以推动持续增长。
你将与产品团队紧密合作，挖掘产品驱动的增长机会，并与付费、搜索、联盟、推荐、生命周期及其他获取渠道的负责人协作。如果没有现有负责人，你需要自己建立并运营该渠道。
我们希望找到一位分析能力强、高度参与、注重结果且愿意探索或创造新方法来实现增长的人。
### **你将负责的工作**
- **主导增长计划：** 构建并维护我们如何达成信用卡新客户目标的模型，并将其转化为清晰、优先级明确的增长路线图。
- **构建获取引擎：** 负责在付费、搜索、联盟、推荐、生命周期、合作伙伴及新渠道中获取新客户的计划——在有负责人的情况下与他们合作，在没有负责人的情况下直接负责执行。
- **主导优惠引擎：** 开发并优化注册优惠、欢迎奖励、推荐激励和其他促销活动，以高效地推动增长。运行高效率的实验项目，持续提升表现。
- **关注转化漏斗：** 深入了解获取和申请漏斗，识别提高转化率的最大机会，并与产品团队密切合作，确定优先事项。
查看英文原文
### **Build something people love**
Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada.
We're proud of what we've built — and we're just getting started. Read our [Culture Manual](https://www.wealthsimple.com/en-ca/culture) and learn more about [how we work](https://www.wealthsimple.com/en-ca/careers).
### **About the role**
We’re looking for a Senior Lead, Credit Card Growth to own how we acquire new Credit Card clients and deliver against ambitious growth targets.
You’ll own the growth model, projections, roadmap, and execution across every acquisition lever at our disposal. A major focus of the role will be building and scaling our offer engine — testing and optimizing sign-up offers, welcome bonuses, referral incentives, and other promotions to drive incremental growth.
You’ll partner closely with Product on product-led growth opportunities and with channel leads across paid, search, affiliates, referrals, lifecycle, and other acquisition channels. Where there isn’t an owner, you’ll build and run the channel yourself.
We’re looking for someone analytical, highly hands-on, relentless about results, and willing to find or invent new ways to grow.
### **What you’ll do**
- **Own the growth plan:** Build and maintain the model for how we’ll hit Credit Card new-client targets, and translate it into a clear, prioritized growth roadmap.
- **Build the acquisition engine:** Own the plan for delivering new clients across paid, search, affiliates, referrals, lifecycle, partnerships, and new channels — partnering with channel owners where they exist and directly owning execution where they don’t.
- **Own the offer engine:** Develop and optimize sign-up offers, welcome bonuses, referral incentives, and other promotions to drive incremental growth efficiently. Run a high-velocity experimentation program to continually improve performance.
- **Obsess over the funnel:** Know the acquisition and application funnel inside and out, identify the biggest opportunities to improve conversion, and work closely with Product to prioritize the product growth initiatives that will have the greatest impact.
- **Deliver the number:** Be accountable for hitting Credit Card new-client targets. Know where growth is coming from, where we’re behind, and what needs to change to close the gap.
### **What you’ll bring**
- A track record of building 0→1 growth playbooks, owning ambitious targets, and exceeding them.
- Demonstrated ability to deliver tangible growth, not just develop strategy or manage programs.
- A highly analytical, hands-on approach to growth, experimentation, forecasting, and execution.
- A relentless, channel-agnostic mindset: you’ll use any channel that works — and build a new one if you need to.
- Strong cross-functional leadership and the ability to drive results through Product and channel teams without directly owning them.
**Nice to have**
- Experience in credit card growth
- Experience building or optimizing incentive offer programs
- Experience with credit card affiliate programs
- Comfortable using SQL to analyze performance and uncover growth opportunities
### **Why Wealthsimple?**
🌸 Top-tier health benefits and life insurance
📈 Long-term group savings with employer match, through Wealthsimple for Business
🌴 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
✈️ 90 days away: work outside Canada for up to 90 days per year
👥 Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS
🌎 We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work.
### **ICYMI**
**Technology & Innovation at Wealthsimple:** We move quickly and build thoughtfully. That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building.
**Inclusion Statement:** We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
**Accessibility Statement:** We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs.
**AI in Hiring:** We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don't replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.