增长经理：活跃交易者
Manager, Growth: Active Traders
### **打造人们喜爱的产品**
Wealthsimple 是加拿大的领先金融创新者。公司提供一系列简单而专业的金融产品，涵盖托管投资、自主交易、加密货币、税务申报、消费和储蓄。Wealthsimple 目前为超过 400 万加拿大用户提供服务，并管理着超过 1550 亿美元的资产。公司由一群金融专家和技术企业家于 2014 年创立，总部位于加拿大多伦多。
我们为我们所构建的一切感到自豪——而这仅仅是开始。阅读我们的 [文化手册](https://www.wealthsimple.com/en-ca/culture) 并了解更多 [我们的工作方式](https://www.wealthsimple.com/en-ca/careers)。
### **职位简介**
我们正在寻找一位增长经理，负责我们活跃交易者和加密货币业务的绩效和生命周期营销。该职位将主导推动我们自主交易和加密货币板块增长的项目——通过交易者和加密货币投资者常驻的渠道获取高意向用户，将其转化为已入金的活跃交易者，并通过交易、产品和福利等环节提升参与度，从而推动交易量和收入。
你将全程负责付费媒体和生命周期营销，从在交易者和加密货币原生渠道上的媒体购买，到应用内旅程，将新账户转化为活跃且已入金的交易者。你将与产品、产品营销、生命周期、销售/BDR 和分析团队紧密合作；拥有高度的日常自主权；并对已入金的活跃交易者和加密货币参与度结果负责。
### **你将负责**
- 在交易者和加密货币投资者常驻的渠道上负责活跃交易者和加密货币的需求生成——包括付费社交媒体（X/推特、Cashtags）、交易平台（TradingView）、财经和加密货币媒体（Yahoo Finance）、交易和加密货币通讯、搜索引擎营销以及影响者/社区——以已入金账户和持续交易活动为衡量标准，而非点击量。
- 全程负责媒体购买——制定并管理预算，与供应商协商投放位置和价格，运行创意和落地页测试，并分析什么有效（再激活与获取、渠道与落地页），而不仅仅是报告支出。
- 与生命周期和产品团队一起负责交易者和加密货币的生命周期——激活、首次交易、入金以及“接近活跃”状态的重新参与旅程，涉及 Braze 内容卡片、AT 状态屏幕和奖励。将性能和 LC 的数据整合到流程中。
查看英文原文
### **Build something people love**
Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada.
We're proud of what we've built — and we're just getting started. Read our [Culture Manual](https://www.wealthsimple.com/en-ca/culture) and learn more about [how we work](https://www.wealthsimple.com/en-ca/careers).
### **About the role**
We're looking for a Growth Manager to own performance and lifecycle marketing for our active trader and crypto business. This role runs the programs that grow our self-directed trading and crypto segment - acquiring high-intent traders and crypto investors through the channels they live in, converting them into funded active traders, and deepening engagement through lifecycle across the trades, products, and benefits that drive volume and revenue.
You'll own paid media and lifecycle end-to-end, from media buys on trader and crypto-native channels through in-app journeys that turn a new account into an active, funded trader. You'll partner closely with Product, Product Marketing, Lifecycle, Sales/BDR, and Analytics; operate with a high degree of day-to-day autonomy; and be accountable for funded active-trader and crypto engagement outcomes.
### **What you'll do**
- Own active trader and crypto demand generation across the channels traders and crypto investors live in — paid social (X/Twitter, Cashtags), trading platforms (TradingView), finance and crypto media (Yahoo Finance), trading and crypto newsletters, SEM, and influencers/community — measured through to funded accounts and sustained trading activity, not clicks.
- Own the media buys end to end — plan and manage budgets, negotiate placements and rates with vendors, run creative and landing-page testing, and diagnose what's working (reactivation vs. acquisition, channel vs. landing page) rather than just reporting spend.
- Own the trader and crypto lifecycle alongside Lifecycle and Product — activation, first-trade, funding, and "nearly active" re-engagement journeys across Braze content cards, AT status screens, and rewards. Bring performance and LCM best practices to how these journeys are built, even where you're not hands-on-keyboard for every send.
- Drive go-to-market for active trader and crypto products and benefits — options, futures, margin, USD, and crypto (spread pricing, coin selection, staking) — coordinating paid, lifecycle, web, and product surfaces into a single launch, and owning the brief end to end.
- Build and maintain clear reporting across the trader and crypto funnel — first touch through sign-up, funding, first trade, and retained trading value. Partner with Analytics on incrementality and true lift, and make clear recommendations on where to double down, test, or pull back.
- Run a consistent testing cadence across creative, audiences, offers, and landing pages, and turn what you learn into repeatable programs.
- Actively embed AI tools into performance and lifecycle workflows — creative and copy iteration, audience research, landing page iteration, and campaign experimentation.
- Contribute to the quarterly plan alongside other Growth leads, then own delivery against it.
### **What you bring**
- 4–6 years in performance marketing, growth, or lifecycle marketing with a track record of generating high-quality consumer demand and optimizing it through to downstream value.
- Deep hands-on experience in paid media — you've owned budgets and managed campaigns across platforms like Google, Meta, X, YouTube, or programmatic, negotiated with vendors, and optimized for downstream value rather than cost per click.
- Lifecycle marketing depth — you've built or owned activation, onboarding, nurture, or re-engagement journeys and understand how lifecycle compounds the demand you generate. Hands-on with a lifecycle platform (Braze, Iterable, HubSpot, or similar) is strongly preferred; at minimum you bring the best practices and can direct the work.
- Experience marketing to engaged, high-intent audiences who know the product and compare it closely to alternatives — you understand how messaging, channel mix, and creative shift for that kind of buyer.
- Strong cross-functional partnering — you've worked closely with Product and Analytics (segment definitions, funnel diagnosis, incrementality) and Product Marketing (messaging, GTM briefs), and made those relationships an advantage.
- A demonstrated habit of using AI to accelerate your work — creative at scale, research and enrichment workflows, faster insight from data. You treat AI as a core part of how you work.
- Analytical mindset — you use data to diagnose funnel problems, prioritize opportunities, and recommend change, not just report on results.
### **Nice to haves:**
- Personal or professional familiarity with self-directed investing, active trading, or crypto — options, margin, futures, high-frequency trading, or digital assets — and the platforms and communities traders live in (X/FinTwit, TradingView, trading and crypto newsletters, YouTube).
- Experience running go-to-market for a product or benefit launch across paid, lifecycle, and product surfaces.
- Experience in consumer fintech, investing, brokerage, trading, or crypto platforms.
### **Why Wealthsimple?**
🌸 Top-tier health benefits and life insurance
📈 Long-term group savings with employer match, through Wealthsimple for Business
🌴 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
✈️ 90 days away: work outside Canada for up to 90 days per year
👥 Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS
🌎 We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work.
### **ICYMI**
**Technology & Innovation at Wealthsimple:** We move quickly and build thoughtfully. That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building.
**Inclusion Statement:** We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
**Accessibility Statement:** We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs.
**AI in Hiring:** We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don't replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.