产品营销与上市负责人
Product Marketing & GTM Lead
Go-to-Market (GTM) 主管（B2B SaaS 产品发布与增长）– 远程 | 初创环境
职位类型：全职，远程
工作时间：灵活，需与美国业务有重叠时间
职位简介
在 Pavago，我们的一个客户正在招聘一位 Go-to-Market (GTM) 主管，负责两个即将推出的 B2B SaaS 产品的发布策略和执行。
这不是一个协调角色。
您将是第一位 GTM 招聘人员，负责以下工作：
- 产品发布执行
- 测试用户获取
- 定位与信息传递
- 需求生成
- 外展活动
- 发布系统与操作手册
您将直接与管理层合作，在快速发展的初创环境中工作，执行、迭代和责任感比层级更重要。
如果您是这样的人：
- 在模糊环境中茁壮成长
- 喜欢从零开始构建
- 战略思考但动手执行
- 之前有发布 SaaS 产品经验
这个职位非常适合您。
您将负责的内容
Go-to-Market 策略与产品发布（核心重点）
- 负责以下产品的完整 GTM 策略和执行：
- 产品 A
- 产品 B
- 从以下方面构建发布计划：
- 定位
- 信息传递
- 活动
- 分发
- 用户获取
- 亲自执行项目，而不是委派任务
- 将产品 A 的经验应用到产品 B 的发布中
测试用户获取与外展
- 识别并招募测试用户
- 执行创意外展策略以吸引早期采用者
- 与用户建立有意义的关系并收集反馈
- 推动早期产品使用和参与度
定位与信息传递
- 制定清晰有力的产品定位
- 撰写能够传达以下内容的信息：
- 痛点
- 价值主张
- 产品差异化
- 确保信息与目标受众产生共鸣并推动行动
发布活动与增长资源
- 构建：
- 着陆页
- 邮件活动
- 用户引导流程
- 发布材料
- 支持需求生成和早期增长计划
- 与相关方和合作伙伴协调以成功执行发布
操作手册与流程开发
- 记录：
- GTM 学习经验
- 发布系统
- 外展工作流程
- 性能洞察
- 为未来的发布构建可重复的 GTM 框架
- 随着时间推移提高发布效率和可扩展性
什么样的人适合这个职位
- 您在拥有高自主权的初创环境中表现出色
- 您高度注重执行并行动迅速
- 您可以在没有太多结构的情况下独立运作
- 您是
查看英文原文
Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment
Position Type: Full-Time, Remote
Working Hours: Flexible with overlap for U.S. business collaboration
About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.
This is not a coordination role.
You will be the first GTM hire, responsible for:
- Product launch execution
- Beta user acquisition
- Positioning & messaging
- Demand generation
- Outreach campaigns
- Launch systems & playbooks
You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.
If you’re someone who:
- Thrives in ambiguity
- Loves building from zero
- Thinks strategically but executes hands-on
- Has launched SaaS products before
This role is a strong fit.
What You’ll Own
Go-to-Market Strategy & Product Launch (Core Focus)
- Own the full GTM strategy and execution for:
- Product A
- Product B
- Build launch plans from:
- Positioning
- Messaging
- Campaigns
- Distribution
- User acquisition
- Personally execute initiatives instead of delegating them
- Apply learnings from Product A to improve Product B launches
Beta User Acquisition & Outreach
- Identify and recruit beta users
- Execute creative outreach strategies to engage early adopters
- Build meaningful relationships with users and collect feedback
- Drive early product adoption and engagement
Positioning & Messaging
- Develop clear, compelling product positioning
- Craft messaging that communicates:
- Pain points
- Value propositions
- Product differentiation
- Ensure messaging resonates with target audiences and drives action
Launch Campaigns & Growth Assets
- Build:
- Landing pages
- Email campaigns
- User onboarding sequences
- Launch materials
- Support demand generation and early growth initiatives
- Coordinate with stakeholders and partners to execute launches successfully
Playbook & Process Development
- Document:
- GTM learnings
- Launch systems
- Outreach workflows
- Performance insights
- Build repeatable GTM frameworks for future launches
- Improve launch efficiency and scalability over time
What Makes You a Strong Fit
- You thrive in startup environments with high ownership
- You are highly execution-focused and move quickly
- You can operate independently without heavy structure
- You are comfortable wearing multiple hats
- You think strategically but execute tactically
- You iterate fast based on feedback and data
Required Experience & Skills
- Proven experience as an early GTM hire (employee #1–5 preferred)
- Experience leading at least one successful SaaS product launch end-to-end
- 4–8 years of experience in:
- Product marketing
- Demand generation
- Growth marketing
- GTM strategy
- Strong copywriting and messaging ability
- Experience managing:
- Outreach
- Campaigns
- Launch execution
- Experience building scalable systems and processes
Nice to Have
- Experience in early-stage B2B SaaS startups
- Familiarity with:
- Product-led growth
- Beta testing programs
- Founder-led marketing
- Experience with:
- CRM systems
- Marketing automation
- Landing page builders
- Email platforms
- Strong understanding of startup growth dynamics and GTM experimentation
What a Typical Day Looks Like
- Build and optimize launch plans
- Refine positioning and messaging
- Run outreach campaigns for beta users
- Create landing pages and launch assets
- Analyze user feedback and campaign performance
- Coordinate with leadership and stakeholders
- Document systems and improve launch processes
In short:
You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.
Key Metrics (KPIs)
- Successful product launches
- Beta user acquisition and engagement
- Conversion rates across launch funnels
- Pipeline and demand generation performance
- Speed and quality of GTM execution
- Scalability of launch systems and playbooks
Why This Role Stands Out
- First GTM hire with high ownership
- Direct collaboration with startup leadership
- Opportunity to shape multiple product launches
- Fast-moving, execution-driven startup environment
- Significant growth potential into:
- Head of Growth
- Product Marketing Lead
- GTM Director
Interview Process
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Client Interview with Marketing Leadership
- Offer & Background Verification
Apply Now
If you:
- Love building GTM systems from scratch
- Thrive in startup execution environments
- Know how to launch and grow B2B SaaS products
- Want ownership and direct impact
This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.
Originally posted on Himalayas