首席产品市场营销经理
Principal Product Marketing Manager
## 关于 Prove
随着世界向以移动设备为中心的经济转变，企业需要现代化其获取、与消费者互动和赋能的方式。Prove 的以电话为中心的身份令牌化和被动密码认证解决方案减少了摩擦，增强了所有数字渠道的安全性和隐私性，并加速了收入增长，同时降低了运营成本和欺诈损失。超过 1000 家企业客户使用 Prove 的平台每年处理 200 亿次客户请求，涵盖银行业、贷款、医疗保健、游戏、加密货币、电子商务、市场平台和支付等领域。有关 Prove 的最新动态，请[在 LinkedIn 上关注我们。](https://www.linkedin.com/company/proveidentity/)
Prove 正在推动数字身份的未来。我们寻找那些知道如何产生影响的 Provers。我们谈论的是自我驱动的专业人士，他们能够在快节奏的环境中茁壮成长，快速处理信息并做出明智的决策。这项工作充满挑战，不仅需要聪明，还需要自然的好奇心和韧性。团队合作对我们也很重要——我们一同工作，也一同娱乐。
Prove 有宏伟的计划，我们对未来发展充满期待。如果这听起来适合你——加入我们的团队吧！
**职位：高级产品营销经理**
**部门：市场营销**
**汇报对象：高级总监，产品营销**
**FLSA 状态：非豁免**
**地点：美国远程办公，优先东海岸/纽约市**
**职位描述**
我们正在寻找一名 **高级产品营销经理**，负责 **Prove 的认证解决方案组合的产品营销工作，包括统一认证、移动认证、来电者认证以及 OTP / InstantLink 解决方案。**
向产品营销高级总监汇报，该职位位于 **产品组合策略、竞争差异化和市场推广执行** 的交汇点。您将负责塑造 Prove 认证解决方案的定位、赋能和采用方式，同时与产品、垂直领域、销售和市场营销紧密合作，将市场洞察转化为收入影响。
这是一个理想的产品营销职位，适合那些能够 **在不断演进的解决方案中带来清晰度和专注力，同时扩展已验证的解决方案。**
**主要职责**
**1. 负责认证解决方案的产品营销**
- 全面负责 Prove 认证解决方案组合的产品营销工作，包括面向消费者的预填表、面向企业的预填表、人类保障以及未来解决方案，当它们从开发阶段进入市场时。
查看英文原文
## About Prove
As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, [follow us on LinkedIn.](https://www.linkedin.com/company/proveidentity/)
Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.
Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team!
**Title: Principal Product Marketing Manager**
**Department: Marketing**
**Reports To: Senior Director, Product Marketing**
**FLSA Status: Exempt**
**Location: US Remote, East Coast/NYC Preferred**
**The Role**
We are seeking a **Principal Product Marketing Manager** to own product marketing for **Prove’s Authentication solutions portfolio, including Unified Auth, Mobile Auth, Caller Auth and OTP / InstantLink solutions.**
Reporting to the Principal Director of Product Marketing, this role sits at the intersection of **portfolio strategy, competitive differentiation, and go-to-market execution.** You will be responsible for shaping how Prove’s Authentication solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.
This is an ideal role for a product marketer who excels at **bringing clarity and focus to evolving solutions while scaling proven offerings.**
**Key Responsibilities**
**1. Authenticate Solutions Product Marketing Ownership**
- Own end-to-end product marketing for Prove’s Authenticate solutions portfolio, including Prefill for Consumer, Prefill for Business, Human Assurance and future solutions as they move from early exploration to product/market fit and scale
- Define positioning, messaging frameworks, value propositions, and personas for Authentication solutions
- Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives
- Lead go-to-market planning and execution for Authentication solution launches, pilots, and feature releases
- Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging
- Act as the internal subject matter expert for Authentication solutions across Sales, Marketing, and Revenue teams
**2. Cross-Team Collaboration, Launch Excellence & GTM Enablement**
- Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables
- Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency
- Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment
- Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution
- Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org
- Support broader product marketing initiatives and launches as needed across Prove’s portfolio
**3. Verticalized Intelligence & Enablement**
- Support verticalized product marketing intelligence
- Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries
- Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points
- Support demand generation and field marketing campaigns with verticalized content and insights
- Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling
**Experience & Qualifications**
- 6+ years of product marketing experience in B2B technology (fintech, identity, fraud, payments, or security strongly preferred)
- Experience owning product marketing for a solution portfolio or multiple related products
- Proven ability to operate in both early-stage and scaling environments
- Strong go-to-market execution skills, including launches, enablement, and asset development
- Experience building sales enablement materials
- Experience developing verticalized messaging or industry-specific GTM strategies a strong plus
- Excellent storytelling, writing, and presentation skills
- Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment
- Bachelor’s degree required; MBA or equivalent experience a plus
**Additional Information**
This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the position. Responsibilities may be adjusted based on business needs and the successful candidate’s capabilities.
The anticipated salary range for this role is
**Metro 2: $170,000 - 180,000**
**Metro 3: $160,000 - 170,000**
Plus variable commission / company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location, abilities, internal equity, and alignment with market data.
Prove follows a market driven compensation philosophy based on geographic location and respective market rates. Job offers will be aligned to location. Please speak with your recruiter if you have questions. Prove defines:
- Metro 2 - NYC metro area, Seattle metro area, Los Angeles metro area, and the Miami metro area.
- Metro 3 - all other cities across the domestic United States, with the exception of the San Francisco Bay Area.
**Benefits & Perks for FTE Provers:**
- Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan
- Modern Health for financial, mental, and physical wellness
- 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)
- Unlimited Vacation and Flexible hours
- Comprehensive medical benefits for you and your family ❤️
- Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well-Being Reimbursement)
- Bottomless snacks & beverages for certain office locations
- Daily GrubHub stipend for lunch if coming into the office (US Offices)
- A great place to work and connect with other talented Provers like yourself!
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
**Equal Opportunity Employment:**
Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics
**Privacy & Data Protection:**
When you are applying for a job at Prove, we collect and use your personal information in the job application process. To understand more about how Prove uses your personal information, please see our [Recruitment Privacy Policy](https://www.prove.com/legal/recruitment-privacy-notice) on our website.