社交媒体创意策略师 (职位编号: CSPSV)
Social Media Creative Strategist (Job ID: CSPSV)
NOW HIRING
社交媒体创意策略师 — 付费社交媒体视频
远程(拉美地区)· 全职 · 基础薪资4000美元/月 + 绩效奖金(总薪资4000–10000+美元)
职位描述
我们是一家快速发展的美国公司,通过短视频进行直接响应广告投放,现寻找一位能够全程负责创意流程的创意策略师。你需要深入了解我们的买家,将这种理解转化为吸引眼球的钩子和脚本,制作能提升品牌影响力的原创内容,并管理整个制作流程,让创始人只需到场并出镜即可。
这不是一个只需要接收简报并填空的角色。你将决定我们创作什么以及为什么。你将直接与创始人合作,在入职期间通过面对面培训了解我们的买家和品牌声音,之后将由你来主导整个流程。
你将负责以下工作
- 用户洞察:研究销售通话和买家调研,建立并维护一份动态的客户之声文档——包括客户的痛点、异议以及他们使用的具体语言。
- 付费创意:每周产出大量钩子、角度和完整视频脚本,基于真实的买家语言,并根据广告表现进行迭代。
- 原创内容:创作能扩大受众并带来潜在客户的原创短视频——这是该职位的核心部分,而非附加任务。
- 预制作:将已批准的脚本转化为拍摄清单和背景素材规格,使拍摄过程高效且可重复。
- 制作交接:向视频编辑提供清晰简洁的说明,并根据锁定的模板对最终剪辑进行质量检查。
- 迭代优化:跟踪哪些创意有效,淘汰无效内容,并将洞察反馈到下一批创意中。
我们寻找的人选
- 有成功经验:3年以上创意策略或付费社交媒体性能创意相关经验(Meta尤其优先)。直接响应广告经验者优先考虑。
- 具备真实判断力:你能迅速判断一段文案的钩子是否有效。你了解不同层次的意识水平,并知道如何针对特定买家撰写内容。
- 有作品集:你曾撰写过表现良好的短视频广告,并能向我们展示。
- 英语能力优秀:完全流利,书面和口语均佳。我们的买家是美国企业主,你需要用他们的语气进行写作。
- 自我驱动:你能从原始素材中独立转化成完整的创意,而无需逐行管理。
薪酬
该职位以绩效为导向。在这里表现出色的创作者将获得相应的回报。
查看英文原文
NOW HIRING
Social Media Creative Strategist — Paid Social Video
Remote (LATAM) · Full-Time · $4,000/mo base + performance bonuses ($4,000–$10,000+ total)
About the Role
We're a fast-growing US company that advertises with short-form direct-response video, and we're looking for a Creative Strategist who can own the creative pipeline end to end. You'll understand our buyer deeply, turn that understanding into scroll-stopping hooks and scripts, produce organic content that builds our brand, and run the production process so our founder only has to show up and speak on camera.
This is not a role for someone who wants to be handed a brief and fill in blanks. You'll be the person who decides what we create and why. You'll work directly with the founder, who will train you on our buyer and our voice during an in-person onboarding, then trust you to run the machine.
What You'll Own
- Audience intelligence: Study our sales calls and buyer research to build and maintain a living Voice-of-Customer document — the pains, objections, and exact language our buyers use.
- Paid creative: Produce a high volume of hooks, angles, and full video scripts each week, drawn from real buyer language and iterated against ad performance.
- Organic content: Create organic short-form content that grows our audience and drives inbound — this is a core part of the role, not an afterthought.
- Pre-production: Turn approved scripts into shot lists and B-roll specs so filming is fast and repeatable.
- Production hand-off: Brief the video editor with clear, simple instructions and QC the final cuts against a locked template.
- Iteration: Track which creative works, kill what doesn't, and feed insights back into the next batch.
What We're Looking For
- Proven track record: 3+ years in creative strategy or performance-creative for paid social (Meta especially). Direct-response experience strongly preferred.
- Real judgment: You can look at a piece of copy and know within seconds whether the hook will land. You understand awareness levels and how to write to a specific buyer.
- Portfolio: You've written short-form video ads that performed, and you can show them to us.
- Excellent English: Fully fluent, written and spoken. Our buyers are US business owners and you'll write in their voice.
- Self-directed: You take raw source material and turn it into finished creative without needing to be managed line by line.
Compensation
This role rewards performance. Strong creators here earn well above a typical LATAM salary.
- Base: $4,000 USD/month, full-time.
- Output & quality bonus: Up to $3,000/month for hitting your creative volume targets and beating our performance baselines. Reliable and earnable every month you do great work.
- Monthly performance bonus: Up to $3,000/month earned by hitting monthly targets for qualified organic engagement (saves, profile visits, inbound) and overall results. Resets and is earnable fresh each month.
- Realistic total: $4,000 base guaranteed, scaling to $10,000+ USD/month for a top performer.
Full bonus mechanics are shared and finalized on the offer call.
Logistics
- Location: Remote, based anywhere in Latin America with strong overlap with US business hours.
- Travel: You'll travel to meet the founder in person once or twice per quarter for in-person filming sessions and creative planning. Travel is covered. The first onboarding visit is an intensive where we build the foundations of the role together.
How to Apply
Apply through LinkedIn. Make sure your application includes a strong Loom video following the instructions on the next page — applications without a good Loom will not be reviewed. Following a simple brief exactly is part of the job.
APPLICATION STEP 2
Record a Loom Video
This role is on-camera-adjacent and communication-heavy, so we want to see and hear you. Record a short Loom video (free at loom.com) with your webcam ON, keep it under 4 minutes, and cover the points below in order. Speak naturally — we're evaluating clarity, confidence, and judgment, not polish.
Cover these, in this order:
- Your name, where you're based, and a one-line summary of who you are professionally.
- Your experience with paid-social creative — how long, what brands or clients, and what platforms. Be specific about your role in the results.
- Walk us through ONE short-form video ad you made that performed well. What was the hook, why did it work, and who was it speaking to? Share your screen and show it if you can.
- Tell us about a time you had to write to a buyer who was NOT like you — how did you get inside their head?
- Why this role, and why you? What makes you dangerous at concepting hooks specifically?
How to submit:
- Share setting: Set your Loom sharing to “anyone with the link.”
- Send: Include your Loom link, your portfolio, and your resume with your LinkedIn application.
- Reminder: Under 4 minutes, webcam on. Videos that ignore these instructions won't be reviewed.
Creative Strategist — Paid Social Video · Remote (LATAM)
Originally posted on Himalayas