高级ABM与需求生成经理
Senior ABM & Demand Generation Manager
## **关于Workato**
Workato是企业AI的领先控制与执行平台——企业信赖的中立平台，用于在业务中部署AI。Workato将数据、应用程序和流程统一到一个平台上，使AI能够在企业规模上可靠地协调业务流程。在过去十年中，Workato为超过一半的财富500强企业运行关键任务流程，包括纳斯达克、亚马逊、思科、沃达丰、Atlassian和Lucid Motors。Workato将超过14,000个企业系统转化为一个受控的执行层，这些系统是AI需要作用的对象。更多信息，请访问[workato.com](https://www.workato.com/)。
## **为什么加入我们？**
最终，Workato相信培养一种**灵活、以信任为导向的文化，赋予每个人对其角色的全面掌控**。我们以**创新**为驱动力，寻找希望积极建设我们公司的**团队合作者**。
但我们也相信**在生产力与自我关怀之间取得平衡**。这就是为什么我们为所有员工提供充满活力和动态的工作环境[以及众多福利](http://www.workato.com/careers)，让他们在工作内外都能享受。
如果这符合你的兴趣，请提交申请。我们期待认识你！
另外，欢迎查看以下原因：
- [Business Insider](https://www.businessinsider.com/47-enterprise-startups-to-bet-your-career-on-in-2020-2019-12) 将我们列为“值得你职业生涯押注的企业初创公司”
- [Forbes’ Cloud 100](https://www.forbes.com/cloud100/#a57477b5f941) 将我们评为全球顶级100家私营云公司之一
- [Deloitte Tech Fast 500](https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html) 将我们列为旧金山湾区第17家增长最快的科技公司，北美第96位
- [Quartz](https://qz.com/work/2053446/the-best-companies-for-working-from-home/) 将我们列为远程工作者的最佳公司第一名
## **职责**
我们正在寻找一位具有战略眼光、注重执行的**高级ABM与需求生成经理**，负责领导由AI驱动的整合营销活动，加速管道增长并强化市场领导地位。该职位将负责围绕AI解决方案和信息的全漏斗活动的战略、执行和优化。
你将在将AI产品创新和定位转化为可扩展、高性能的营销策略方面发挥关键作用。
查看英文原文
## **About Workato**
Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit [workato.com](https://www.workato.com/).
## **Why join us?**
Ultimately, Workato believes in fostering a **flexible, trust-oriented culture that empowers everyone to take full ownership of their roles**. We are driven by **innovation** and looking for **team players** who want to actively build our company.
But, we also believe in **balancing productivity with self-care**. That’s why we offer all of our employees a vibrant and dynamic work environment [along with a multitude of benefits](http://www.workato.com/careers) they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
- [Business Insider](https://www.businessinsider.com/47-enterprise-startups-to-bet-your-career-on-in-2020-2019-12) named us an “enterprise startup to bet your career on”
- [Forbes’ Cloud 100](https://www.forbes.com/cloud100/#a57477b5f941) recognized us as one of the top 100 private cloud companies in the world
- [Deloitte Tech Fast 500](https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html) ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
- [Quartz](https://qz.com/work/2053446/the-best-companies-for-working-from-home/) ranked us the #1 best company for remote workers
## **Responsibilities**
We’re seeking a strategic, execution-oriented **Senior ABM & Demand Generation Manager** to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and strengthen market leadership. This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.
You will play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences. This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations.
This is a senior individual contributor role with high visibility and significant revenue impact.
You will also be responsible for:
##### **Owning Account-Based Marketing (ABM) Strategy**
- Own ABM strategy end-to-end: account selection, tiering, and 1:1/1:few/1:many program design, execution, and platform management (e.g.,, Demandbase, CommonRoom, or similar)
- Partner with Sales to align target account lists, engagement plays, and pipeline goals
- Report on ABM-specific pipeline and account engagement, distinct from broader campaign performance
- Be responsible for large expansion support in our Flagship accounts
##### **Leading AI-Focused Integrated Campaign Strategy**
- Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences
- Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings
- Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives
##### **Driving Multi-Channel Execution & Optimization**
- Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web
- Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms
- Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive)
- Own experimentation strategy including A/B testing, messaging refinement, and performance optimization
##### **Aligning Messaging & Go-to-Market**
- Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns
- Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions
- Develop enablement materials that support AI campaign launches and field activation
##### **Owning Performance & Pipeline Impact**
- Own pipeline generation from AI integrated campaigns
- Build reporting frameworks and dashboards to measure AI campaign performance and ROI
- Conduct post-campaign analysis and translate insights into strategic improvements
- Leverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalization
##### **Elevating AI Campaign Excellence**
- Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases
- Act as a thought partner to leadership on AI go-to-market strategy
## **Requirements**
#### **Qualifications / Experience / Technical Skills**
- Proven experience owning ABM strategy end-to-end, from account selection through program execution, with hands-on use of ABM platforms (6sense, Demandbase, RollWorks, Folloze, or similar)
- 6–10+ years of B2B demand generation or integrated campaign experience
- Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
- Demonstrated success driving pipeline growth through full-funnel integrated campaigns
- Deep understanding of how to position complex AI offerings for both technical and executive audiences
- Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
- Strong analytical expertise with experience tying campaign performance to revenue impact
- Experience running account-based or targeted AI campaigns
- Nice to have: hands-on fluency with AI-powered marketing/workflow tools (e.g., agentic campaign builders, prompt-driven research or execution) to accelerate campaign delivery; a plus on top of AI marketing experience, not a substitute for it
**Soft Skills / Personal Characteristics**
- Ability to operate strategically while executing at a detailed level
- Excellent cross-functional leadership and stakeholder management skills
##### **Why You’ll Love This Role**
- High-impact role driving AI category leadership and pipeline growth
- Ownership of strategic, visible initiatives tied directly to revenue
- Opportunity to shape AI go-to-market strategy at scale
- Collaborative, high-performing marketing team
- Competitive compensation and benefits
##### **(REQ ID: 2639)**
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