产品设计负责人, 增长
Lead Product Designer, Growth
Perplexity正在寻找一位经验丰富的高级产品设计师，负责增长方向的产品设计。你将塑造让Perplexity触达更多人的体验——打造一款看起来像未来的软件，但今天任何人都能理解和使用。
增长设计有其独特的技艺和细节。你将负责用户旅程中最具杠杆效应的时刻：首次运行的引导和激活、消费者获取界面、转化和升级流程、付费墙和定价策略，以及将首次用户转化为日常用户的留存循环。这种设计中，几个像素或一个步骤就能影响真实数据，因此你需要在高水准的设计基础上，结合严谨的实验——持续发布功能，并让真实数据指导工作。
你对清晰度、工艺、细节和愉悦感的追求，不亚于对增长和影响力的关注。这个角色需要深度跨职能协作：你将与我们的增长和产品营销团队紧密合作，统一定位、信息传递和漏斗策略，同时关注打造优秀产品的所有要素：产品、交互、品牌、增长、文案、工程和营销。
你将负责
- 在整个漏斗中领导增长方向的产品设计——获取、引导、激活、转化、升级和留存
- 设计首次运行和引导体验，让用户尽快获得价值
- 构建消费者获取和激活界面，以及转化/升级流程，包括付费墙、定价和套餐对比
- 与增长和产品营销团队紧密合作，确定定位、信息传递、落地页体验和漏斗策略
- 设计并执行实验，利用数据和实际使用情况驱动决策并衡量影响
- 发布功能，平衡成熟的UI范式与AI的新颖应用
- 思考如何从0到1，同时也思考你的决策如何有效扩展
- 贡献于流程优化，确保我们尽可能频繁地发布让你自豪的更改
- 与品牌设计团队合作，确保我们的增长界面不仅有效，而且令人难忘
我们寻找
- 具有消费级或专业消费者产品设计经验，有显著的增长设计成果
- 对增长细节有深入理解：引导、激活、获取、转化、升级、付费墙、定价和留存
- 数据驱动的方法——精通实验、漏斗和指标，能够从数据中学习
查看英文原文
Perplexity is looking for an experienced Lead Product Designer to own design for Growth. You'll shape the experiences that bring Perplexity to as many people as possible — making software that feels like the future but can be understood and used by anyone in the world today.
Growth design has its own craft and nuance. You'll own the highest-leverage moments in the user journey: first-run onboarding and activation, consumer acquisition surfaces, conversion and upsell flows, paywalls and pricing, and the retention loops that turn first-time users into daily ones. This is design where a few pixels or a single step can move real numbers, so you'll pair a high craft bar with rigorous experimentation — shipping constantly and letting real data guide the work.
You care about clarity, craft, details, and delight as much as you care about growth and impact. This role is deeply cross-functional: you'll partner closely with our Growth and Product Marketing teams to align on positioning, messaging, and funnel strategy, and you care about everything it takes to make a product great: product, interaction, brand, growth, copywriting, engineering, and marketing.
WHAT YOU'LL DO
- Lead product design for Growth across the full funnel — acquisition, onboarding, activation, conversion, upsells, and retention
- Design first-run and onboarding experiences that get users to value as fast as possible
- Craft consumer acquisition and activation surfaces, and conversion/upsell flows including paywalls, pricing, and plan comparison
- Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
- Design and run experiments, using data and real usage to drive decisions and measure impact
- Ship features that balance well-established UI paradigms with novel applications of AI
- Think about how to go from 0→1 but also how to make your decisions scale well
- Contribute to process so we're always shipping changes you're proud of, as often as possible
- Partner with brand design to ensure our growth surfaces are not only effective but memorable
WHAT WE'RE LOOKING FOR
- Experience designing consumer or prosumer products, with a strong track record in growth design
- Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
- A data-informed approach — fluent in experimentation, funnels, and metrics, and comfortable learning from usage
- Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy
- Comfortable thinking about both 0→1 product design and large-scale optimization
- Excellent visual, UI, and interaction skills
- An excellent communicator with team members and users
- You care about shipping great software more than anything else
- 5+ years of industry experience
NICE TO HAVE
- Comfort prototyping or coding your ideas
- Some of our design team writes production code — we welcome existing skills or interest in coding with React or SwiftUI