解决方案产品营销经理
Solutions Product Marketing Manager
Perplexity 正在改变企业采用 AI 的方式。我们正在寻找一位解决方案产品营销经理，负责我们优先级最高的垂直领域（金融、医疗、法律和咨询）的市场进入策略。你将深入研究购买流程、使用场景和竞争动态，将洞察转化为系统性赢得每个行业的活动、内容和销售支持材料。该职位位于营销、销售策略和产品之间的交汇点。
你将：
- 作为系统而非一次性活动来主导垂直领域的市场进入策略
- 绘制每个垂直领域企业买家评估、购买和部署 AI 的方式，包括人物角色、决策流程和竞争替代方案
- 在付费、有机和自有渠道上建立并执行垂直领域意识活动，包括网络研讨会、落地页和行业特定的创意内容
- 为企业的销售团队提供作战卡、异议处理方法、针对人物角色的对话要点以及推动收入的交易阶段内容
- 制定具有观点的行业领导力内容，使 Perplexity 成为每个垂直领域 AI 采用的权威
- 建立并衡量垂直领域的表现：线索来源、转化率、参与度，并根据数据每周进行迭代
资格要求：
- 8 年以上产品营销经验，B2B 优先
- 有成功构建和执行垂直或行业特定市场进入策略的经验，并带来了可衡量的线索增长
- 深入理解企业购买流程，熟悉长销售周期、多利益相关者交易和高管级信息传递
- 出色的故事讲述和写作能力，能够将复杂功能简化为简单而有说服力的叙述，适用于演示文稿、单页文档、视频和 ROI 模型
- 熟练使用 AI 工具来推动营销成果
- 协作能力强、无个人英雄主义，在快节奏、小团队环境中表现出色，并能完成全流程工作
查看英文原文
Perplexity is changing how enterprises adopt AI. We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting. You'll go deep on buying motions, use cases, and competitive dynamics, translating insight into campaigns, content, and sales enablement that systematically win each industry. This role sits at the intersection of marketing, sales strategy, and product.
You will:
- Own vertical GTM as a system, not one-off campaigns
- Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
- Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
- Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
- Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
- Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data
Qualifications:
- 8+ years of product marketing experience, B2B preferred
- Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
- Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
- Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
- Advanced proficiency using AI tools to drive marketing outcomes
- Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work