ABM 和活动总监
Director of ABM and Campaigns
关于Doppel
Doppel正在构建社交工程防御的未来。我们的AI原生平台利用代理AI，保护高管、员工、客户和品牌免受钓鱼、冒充、欺诈和其他AI驱动的威胁。我们帮助一些世界上最知名的品牌检测并摧毁攻击者基础设施，同时通过基于威胁的培训和模拟增强员工的韧性。通过统一数字风险保护、人为风险管理和电子邮件安全，Doppel将威胁连接成一个实时情报图，以加快破坏速度、提升智能防御，并实现大规模的现代安全意识。
由包括Andreessen Horowitz和Bessemer Venture Partners在内的顶级投资者支持，并被领先的企事业单位所信赖，Doppel是一家快速成长的C轮融资初创公司，致力于构建社交工程防御的未来。我们的团队结合深厚的网络安全专业知识、严谨的运营标准和创业速度，解决互联网上最紧迫的信任与安全挑战。
职位描述
在Doppel，我们专注于打造一种文化，让每个人都能感受到尊重、支持和信任，从而完成有意义的工作。我们重视清晰度、协作以及为我们的客户和同事解决真实问题。
我们正在寻找一位ABM与活动总监，负责Doppel如何定位、接触和转化我们最有价值的客户。你将从头到尾地建立并扩展我们的基于账户的营销和活动计划：策略、目标客户选择、跨渠道协调，以及证明其效果的管道数学。
你将对ABM的完整流程了如指掌，并利用AI将我们的定位、个性化和衡量标准推向超越常规计划的水平。你将与销售、BDR、RevOps和营销团队紧密合作，将定义好的客户列表转化为合格的、准备购买的机会，你将是内部负责哪些有效、哪些无效，以及下一步管道变化来源的负责人。
你将负责
- 负责Doppel的ABM和活动计划的战略和执行，包括细分、渠道激活和销售与市场部门的购买委员会映射。
- 建立整合的多渠道活动（包括邮寄信件、网络研讨会、生命周期活动等），引导目标客户按照定义的参与旅程从初始信号到成交。
- 与RevOps合作，建立和优化意图和信号模型，提高客户时机的精准度和准确性。
查看英文原文
About Doppel
Doppel is building the future of social engineering defense. Our AI-native platform uses agentic AI to protect executives, employees, customers, and brands from phishing, impersonation, fraud, and other AI-powered threats across digital channels. We help some of the world's most recognized brands detect and dismantle attacker infrastructure while strengthening employee resilience through threat-informed training and simulation. By unifying Digital Risk Protection, Human Risk Management, and Email Security, Doppel connects threats into a real-time intelligence graph to power faster disruption, smarter defense, and modern security awareness at scale.
Backed by leading investors including Andreessen Horowitz and Bessemer Venture Partners, and trusted by leading enterprises, Doppel is a rapidly growing Series C startup building the future of social engineering defense. Our team combines deep cybersecurity expertise, operational rigor, and startup velocity to solve some of the internet's most urgent trust and safety challenges.
The Role
At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates.
We are looking for a Director of ABM and Campaigns to own how Doppel targets, engages, and converts our highest-value accounts. You will build and scale our account-based marketing and campaign program end to end: strategy, target account selection, cross-channel orchestration, and the pipeline math that proves it worked.
You will know the ABM playbook cold, and you will use AI to push our targeting, personalization, and measurement past what a typical program can deliver. You will partner closely with Sales, BDR, RevOps, and marketing teams to turn a defined list of accounts into qualified, ready-to-buy opportunities, and you will be the internal owner of what's working, what's not, and where the next step change in pipeline comes from.
What You Will Do
- Own the strategy and execution of Doppel's ABM and campaign program, including segmentation, channel activation, and buying-committee mapping across sales and marketing.
- Build integrated, multi-channel campaigns (includes direct mail, webinar, lifecycle…etc) that move target accounts through a defined engagement journey, from initial signal to closed-won.
- Partner with RevOps to build and refine intent and signal models that sharpen account timing and prioritization, using AI to surface which accounts to engage and when.
- Design and run structured measurement frameworks that connect ABM engagement to pipeline creation and revenue, at both the account and program level, with regular readouts for sales and executive stakeholders.
- Partner with paid media, content, and brand to align creative, messaging, and targeting across every channel touching a target account, ensuring a consistent, personalized experience.
- Continuously evolve the program's maturity, benchmarking Doppel's ABM approach against the market and identifying where AI and new tooling can unlock the next level of personalization and scale.
What We Are Looking For
- 8+ years of B2B marketing experience, with a substantial track record in account-based marketing or campaigns at a high-growth SaaS or cybersecurity company.
- Deep operator-level expertise designing and running ABM programs across paid, email, and sales-led channels, including target account selection and buying-committee multithreading.
- Demonstrated fluency with AI tools in a marketing context (AI-enabled workflow tools like Codex, Cowork, Clay, or similar) and a clear point of view on where AI delivers real leverage in ABM and campaigns.
- An AI-forward operator, building workflows and automations that lift GTM team efficiency and support Doppel's ambitious revenue and pipeline targets.
- A track record of owning pipeline outcomes, not just engagement metrics, with accountability for account-level and program-level results.
- Proficient in HubSpot and Salesforce, comfortable building and interpreting account-level reporting and partnering with MOps and RevOps to maintain attribution integrity.
- Sharp analytical instincts, with the ability to translate account and pipeline data into clear narratives and next steps for sales leadership and executives.
- Experience running structured sales and marketing alignment motions, including account handoffs, rep-level engagement tracking, and feedback loops.
- Self-starter mindset, comfortable owning a function end to end in a fast-moving environment.
- Bonus: experience marketing to security or technical buyers, people management experience, and/or experience building custom GPTs, automations, or AI agents to streamline campaign workflows.
Why Join Doppel
- Salary Range: $180,000-230,000 OTE.
- Meaningful equity so you share in Doppel’s success
- Remote first culture with flexibility built in
- Flexible PTO, comprehensive health benefits, parental leave, and more
- A high growth environment where your work has immediate impact and visibility
Salary Range
$180,000—$230,000 USD
Originally posted on Himalayas