高级分析师,业务发展 - GWA
Sr. Analyst, Business Development - GWA
职位描述
在这里,Kraft Heinz 的美国销售团队致力于成为具有增长和胜利心态的不可或缺的合作伙伴,每天专注于卓越执行。这是我们创造伟大事物并让生活更美味的指南针!
高级分析师,业务发展-杂货批发负责收集和分析数据,以识别和支持 KraftHeinz 在客户团队和零售经纪商中的计划和销售机会。高级分析师通过讲故事和可视化手段,开发面向客户的材料,概述趋势、机会和解决方案。他们在联合价值规划中发挥关键作用,并通过战略增长分析和合作提升客户关系。
高级分析师业务发展的职责包括以下内容:
主要职责/责任:
- 创建面向客户的材料
- 识别机会并利用消费者数据创建面向客户的销售材料
- 担任团队的故事讲述顾问,协助解读、写作方向以及零售商和更广泛组织战略的对齐
- 支持跨职能销售功能
- 提供一流的食品展示和关键客户会议的准备和内容
- 通过跟踪结果和提供每月常规支持,支持我们的零售经纪合作伙伴
- 创建强大的消费者分析
- 准确及时地进行分析,具备改进和优化流程的能力。技术敏锐度强——能够快速学习新程序/功能
- 从大型数据集和消费者样本中提取有意义的见解,识别模式、趋势和消费者行为
- 基于人口统计、心理统计和行为特征,创建详细的消费者档案和细分
- 跟踪行业趋势、新兴技术和文化变化,这些可能会影响消费者行为。基于消费者洞察和市场趋势,主动识别创新和增长的机会
- 监控和分析竞争对手的产品、营销策略和消费者趋势,以识别机会和潜在的新趋势
- 与我们的北美中心洞察、客户开发和经济团队保持紧密一致,定期进行例行和优先事项会议
最低要求
- 本科学位或硕士学位
- 至少3-5年在品类管理方面的经验
查看英文原文
Job Description
Here at Kraft Heinz, our US Sales team aspires to be an Indispensable Partner with a Growth and Winning Mindset, acutely focused on Superior Execution every day. This is our guiding compass to grow something great and make life delicious!
The Senior Analyst, Business Development-Grocery Wholesale is responsible for gathering and analyzing data to identify and support KraftHeinz initiatives and sales opportunities across customer team and retail brokers. The Senior Analyst uses storytelling and visualization to develop customer-ready material that outlines trends, opportunities and solutions. They play a key role in Joint Value Planning and elevating the customer relationship through strategic growth analysis and partnership.
The responsibilities of the Senior Analyst Business Development includes the following:
Primary Responsibilities/Accountabilities:
- Creation of Customer-Ready Material
- Identification of opportunties and the creation of customer-ready sales materials leveraging consumer data
- Serve as the team’s storytelling consultant, assisting in interpretation, writing direction and alignment of retailer and broader organizational strategy
- Supporting Cross-Functional Sales Functions
- Delivering best in class food shows and key customer meetings preparation and content
- Support our retail brokerage partners thru tracking of results and support of monthly routines.
- Creation of Strong Consumer Analytics
- Accurate and timely analysis with ability to improve and streamline processes. Technology savvy – ability to quickly learn new programs/capabilities
- Extract meaningful insights and identify patterns, trends, and consumer behaviors within large datasets and consumer panel sets
- Create detailed consumer profiles and segments based on demographic, psychographic, and behavioral characteristics.
- Stay updated on industry trends, emerging technologies, and cultural shifts that may impact consumer behavior. Proactively identify opportunities for innovation and growth based on consumer insights and market trends.
- Monitor and analyze competitors' products, marketing strategies, and consumer trends to identify opportunities and potential new trends.
- Maintain strong alignment to our North America Central Insights, Customer Development, and Economic teams with regular routines and prioritization meetings.
Minimum Qualifications
- Bachelor's or master's Degree
- Minimum 3-5 years’ experience in category management, analytics, or consumer behavior role (or a related field).
- Storytelling expert
- Strong PowerPoint creation skills-leverage infographics and graphic design
- Excellent written and verbal communication and presentation skills to effectively convey insights to cross-functional, internal leadership and external customer teams.
- Strategic thinking and the ability to connect consumer insights to business goals.
- Familiarity with market research tools and platforms, such IRI Panel Kantar, Numerator, Mintel, etc.
- Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously.
- Must be able to drive engagement within cross-functional team environment.
- MS SharePoint development experience and/or Graphic Design experience is a plus.
Location: Remote
*Ability to travel periodically throughout the year.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$89,800.00 - $112,200.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Employee's Home - NationalKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may assistance.
Originally posted on Himalayas