PR by the Book Contractor Book Publicist
类别：公共关系位置：书出版商为传统和自发行作者开发并执行公关/媒体活动。代表的主要书类包括：小说，儿童，健康/幸福感，回忆录，生活方式，自我帮助和业务。职位包括撰写新闻材料，执行和监督媒体关系运动 （包括登陆中到顶级媒体曝光）,战略设计和作者品牌咨询。责任：·编写新闻包，专家页面，样本媒体问题和媒体比特。·管理媒体关系竞选执行和客户交流。· 确定为客户提供文章和提示列表的机会。· 与媒体建立，识别和维护关系。在传统和在线媒体中进行投放并确保投放，并管理客户的媒体请求。· 参加客户会议。· 在网上研究媒体，新闻值得关注的主题/事件和角度/投放。·与首席宣传策略师密切合作，制定和执行公关活动。·通过电话，电子邮件来保持与客户之间的沟通，以获得每月更新和目标设定。· 与客户进行审查分析。·帮助作者创建一致的品牌。查看本博客文章，了解一个图书宣传员的典型日期：
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Category: Public Relations
Location:
A book publicist develops and executes PR/media campaigns for publishing houses, traditionally and self-published authors. Key book genres represented include: fiction, children’s, health/wellness, memoir, lifestyle, self-help, and business. Position includes writing press materials, executing and overseeing media relations campaigns (to include landing mid to top tier media exposure), strategy design, and author branding consulting.
Responsibilities:
- Write press packs, experts pages, sample media questions and media pitches.
- Manage media relations campaign execution and client communication.
- Identify opportunities for contributed articles and tip lists for clients.
- Develop, identify and maintain relationships with the media. Pitch and secure placements in traditional and online media outlets and manage media requests for clients.
- Attend client meetings.
- Research media, newsworthy topics/events and angles/pitches online.
- Work closely with chief publicity strategist to craft and execute PR campaigns.
- Maintain communication with clients via phone, email for monthly updates and goal setting.
- Review campaign analytics with clients.
- Help authors create consistent branding.
Check out this blog post to see what a typical day looks like for a book publicist at PR by the Book:
DetailsOriginally posted on Himalayas