出海雷达

本地搜索经理

Local Search Manager

市场运营限定地区(需当地身份)
公司Driven Brands Inc.
薪资$61,700 - $110,100/年
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间18 天前
数据来源Himalayas
前往 Himalayas 查看并投递 →
注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

公司:Driven Brands
Driven Brands 是北美最大的汽车服务公司,旗下拥有众多知名品牌,包括 Take 5 Oil Change®、Meineke Car Care Centers®、Maaco®、1-800-Radiator & A/C®、Auto Glass Now® 和 CARSTAR®。我们的愿景是为客户提供最简单、最便捷、最可靠的汽车服务体验。
总部位于北卡罗来纳州夏洛特市,Driven Brands 不仅仅是一个工作场所。我们是一个起点——为职业、梦想以及那些有抱负的人提供平台。
每天,我们都在推动前进——为追逐生活重要时刻的客户,为打造持久遗产的加盟商,以及为我们彼此在共同成长、领导和成功中所付出的努力。
表现至关重要。我们以此为荣。我们对此负责。我们互相支持,也支持我们的社区。
因为在 Driven Brands,我们不只是修理汽车。我们是在打造未来,释放潜力,并一起实现可能。

职位描述:
Driven Brands 正在寻找一名本地搜索经理加入我们的团队,以支持我们在不断变化的搜索环境中的品牌组合。该职位将负责管理我们公司 4,000 多个门店,以加速有机搜索表现和所有搜索引擎上的声誉管理。他们将与品牌合作伙伴及开发团队紧密合作,提升门店的本地搜索存在感,解决内容和技术改进问题,并制定提升企业声誉的策略。

职责

  • 审核并持续监控和分析本地列表表现,识别问题,找出根本原因,并实施系统性解决方案
  • 评估内容和技术表现,及时提出建议和修改
  • 识别、记录并管理本地列表管理的 SEO 最佳实践
  • 与品牌营销团队合作,制定声誉策略,以便在各种平台上获取并处理客户反馈
  • 制定 SEO 关键绩效指标,以实现对网站和技术方面的持续且全面的绩效管理和报告

要求

  • 具备技术知识,能够将复杂主题向非技术人员解释
  • 3-5 年管理本地企业 SEO 的经验
  • 对营销技术概念、实践和流程有广泛而深入的理解,有零售、快餐或类似多地点业务领域的经验
  • 熟悉本地列表工具(例如)
查看英文原文

Company:Driven BrandsDriven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.
Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.
Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.
Performance matters. We take pride in it. We own it. We show up for one another and for our communities.
Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.
JOB DESCRIPTION:
Driven Brands is looking for a Local Search Manager to join our organization and support our portfolio of brands in the ever-changing search landscape. This role will be responsible for managing our company's 4,000+ locations to accelerate organic search performance and reputation management across all search engines. They will work closely with brand partners & development teams to improve local search presence for our stores, address content/technical improvements, and create strategies for improving business reputation.
Responsibilities

  • Audit and Continuous monitoring and analysis of local listing performance to identify issues, find root causes, and implement a systematic solution
  • Evaluation of both content and technical performance to make recommendations and alterations promptly.
  • Identify, document, and manage SEO best practices for local listing management
  • Partner with brand marketing teams to develop reputational strategies in order to solicit and act on customer feedback across a variety of platforms
  • Develop SEO KPIs for consistent and comprehensive performance management and reporting across onsite and technical aspects.

Requirements

  • Technical knowledge with the ability to translate complex topics for a non-technical audience.
  • 3-5 years of experience managing SEO for local businesses
  • Broad and deep knowledge of marketing technology concepts, practices, and procedures, with experience in retail, QSR, or similar multi-location business segment
  • Experience with local listing tools (e.g. Semrush), analytic tools (e.g. Google Analytics) and reputational platforms (Yelp, Trustpilot, etc.)
  • Exceptional communication and interpersonal skills
  • Detail orientation with strong analytical capabilities
  • Good problem resolution and communications skills
  • Ability to prioritize and multitask across several projects with competing deadlines
  • Positive attitude and team player

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

#DBCORP
#REMOTE
Position Location:
North CarolinaCompensation Range:
$61,700.00 - $110,100.00Compensation Frequency:
AnnualBase pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here:
Get early access to 50% of your earned wages at any time through our myFlexPay program.
Originally posted on Himalayas

本页面信息整理自 Himalayas,版权归原发布方所有。职位可能随时关闭,投递请以原始页面为准。 本站只做信息聚合展示,不参与招聘流程,也不向求职者收取任何费用。

该公司其他在招职位

会员项目主管

Driven Brands Inc.United States$178,600 - $319,000/年Full Time5 天前
职能支持限定地区(需当地身份)

机械教练

Driven Brands Inc.United States$62,200 - $111,100/年Full Time5 天前
其他限定地区(需当地身份)

会员关系经理

Driven Brands Inc.United States$62,700 - $112,000/年Full Time5 天前
市场运营职能支持限定地区(需当地身份)

高级客户经理, FMC

Driven Brands Inc.United States$78,600 - $140,400/年Full Time12 天前
市场运营职能支持限定地区(需当地身份)

← 返回全部职位