社交媒体与电子邮件营销专员
Social Media and Email Marketing Specialist
关于该职位
该职位负责金融科技财富规划平台的社交媒体和电子邮件营销，属于市场团队，向市场总监汇报。你将塑造品牌在每个渠道上的表现，将每篇帖子和活动发送转化为推动真实受众增长和参与的学习机会。
你将负责的工作
- 管理 Instagram、Facebook、LinkedIn、YouTube 和 TikTok 上的品牌社交媒体渠道，确保内容符合品牌调性并按日历发布。
- 与外部内容创作机构合作，进行需求说明、对齐并按时交付工作。
- 制定并维护支持活动和重要公告的内容日历。
- 每天与受众互动，回复评论、解答私信，并开展真实的对话。
- 快速发现趋势，并将其转化为符合品牌调性的内容机会。
- 主导 HubSpot 中的电子邮件营销策略，从计划到执行全程负责。
- 编写并设计读者真正想阅读的新闻通讯。
- 持续进行主题行、发送时间、格式和细分的实验，以提升打开率、点击率和转化率。
- 每周跟踪表现，清晰报告，并根据数据调整策略。
我们寻找的人选
- 1 至 2 年社交媒体、电子邮件营销或数字营销经验，有可衡量成果者优先。
- 有通过自主工作扩大受众或提升活动表现指标的实绩。
- 有至少一个主要社交媒体平台的实操经验，包括内容发布、社区互动和表现追踪。
- 出色的写作能力，具备在社交媒体帖子、邮件文案和新闻通讯中自然把握品牌语气和风格的直觉。
- 熟练使用 HubSpot 或类似平台（如 Mailchimp 或 Klaviyo）执行电子邮件活动。
- 有设计和分析电子邮件活动 A/B 测试的经验。
- 能够阅读市场营销表现数据，并将其转化为清晰、可操作的见解。
- 有与外部机构、内容创作者或自由职业者协作，按时交付符合品牌要求工作的经验。
- 有金融科技、个人理财或消费者品牌营销背景者优先。
- 熟悉付费社交媒体广告以补充有机策略者优先。
薪酬与福利
薪资范围：每年 8 万至 10 万美元。该职位不提供签证担保。
地点
这是一份全职 onsite 职位
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ABOUT THE ROLE
Own social media and email marketing for a consumer fintech wealth-planning startup. As part of the Marketing team, you will create and improve campaigns, build audience engagement, and use performance data to guide the strategy.
WHAT YOU'LL DO
- Manage social channels including Instagram, Facebook, LinkedIn, YouTube, and TikTok, keeping content on-brand and on schedule.
- Coordinate with external creative partners to brief and deliver content on time.
- Build content calendars and engage with the audience through comments and direct messages.
- Spot relevant trends and adapt them into suitable social content.
- Plan and execute email campaigns in HubSpot or a similar platform, including writing and designing newsletters.
- Run email experiments across subject lines, send times, formats, and audience segments.
- Track campaign performance, share actionable insights, and adjust plans based on results.
WHAT WE'RE LOOKING FOR
- 1 to 2 years of experience in social media, email, or digital marketing, with measurable campaign or audience growth results.
- Hands-on experience managing at least one major social platform, including publishing, community engagement, and performance tracking.
- Experience executing email campaigns and A/B tests in HubSpot, Mailchimp, Klaviyo, or a similar platform.
- Strong writing skills and the ability to adapt brand voice across social posts, email copy, and newsletters.
- Comfort interpreting engagement, open, click-through, and conversion metrics to inform decisions.
- Experience coordinating agencies, content creators, or freelancers; paid social familiarity is helpful.
- Fintech, personal finance, or consumer brand experience is helpful.
COMPENSATION & BENEFITS
Annual salary: $80,000 to $100,000. Visa sponsorship is not available.
LOCATION
On-site in New York, United States.