批发营销经理
Wholesale Marketing Manager
关于 Audien Hearing
Audien Hearing 致力于让每个人都能负担得起、方便获得且无污名化的听力解决方案。我们自豪地为超过一百万客户提供服务，通过将创新技术与直面消费者模式相结合，引领着非处方（OTC）助听器行业。我们的团队热衷于打造具有高影响力的的产品，帮助个人以远低于传统助听器成本的价格重新连接周围的世界。
职位名称：批发营销经理
工作地点：亚利桑那州斯科茨代尔（提供混合办公或远程办公选项）
雇佣类型：全职
职位概述
作为批发营销经理，您将负责制定和执行支持我们零售和批发合作伙伴的营销策略和宣传材料。这包括贸易促销、店内陈列、零售商营销支持以及推动销售的面向消费者的活动。您将与销售、创意和运营团队紧密合作，确保我们的批发合作伙伴拥有成功所需的工具和活动。
主要职责
- 制定并执行贸易和消费者营销活动，以支持关键零售客户的进货和销售。
- 开发和管理零售营销材料，包括产品展示、货架标签、标识和 POP 套装。
- 协调针对特定零售商的活动和促销，以提高品牌曝光度和产品销售速度。
- 与销售团队合作，了解客户的需求并提供定制的营销支持。
- 管理批发营销日历和时间表，确保与产品发布和促销时段保持一致。
- 与创意和品牌团队合作，开发符合品牌指南和零售合作伙伴规范的素材。
- 跟踪和分析贸易营销计划和消费者活动的绩效；报告结果和洞察。
- 支持批发销售支持工具的开发，包括产品简介页、销售手册和培训材料。
- 与零售合作伙伴的营销团队保持良好的关系，并作为营销支持的关键联系人。
任职要求
- 在消费品（CPG）、零售或直接面向消费者（DTC）公司中，有 3–5 年以上的贸易营销、消费者营销或批发营销经验。
- 在策划和执行零售商活动、促销和店内项目方面有成功经验。
- 具备强大的项目管理能力，能够管理多个时间线和交付成果。
查看英文原文
About Audien Hearing
Audien Hearing is on a mission to make hearing affordable, accessible, and stigma-free for everyone. Proudly serving over 1 million customers, we lead the way in the over-the-counter (OTC) hearing aid industry by combining innovative technology with a direct-to-consumer model. Our team is passionate about building high-impact products that empower individuals to reconnect with the world around them—at a fraction of traditional hearing aid costs.
Job Title: Wholesale Marketing Manager
Location: Scottsdale, AZ (Hybrid or Remote options available)
Employment Type: Full-Time
Position Overview
As the Wholesale Marketing Manager, you will be responsible for developing and executing marketing strategies and collateral that support our retail and wholesale partners. This includes trade promotions, in-store merchandising, retailer marketing support, and shopper-facing programs that drive sell-through. You'll collaborate closely with the sales, creative, and operations teams to ensure our wholesale partners are equipped with the tools and campaigns they need to succeed.
Key Responsibilities
- Plan and execute trade and shopper marketing programs to support sell-in and sell-through at key retail accounts.
- Develop and manage retail marketing materials, including product displays, shelf talkers, signage, and POP kits.
- Coordinate retailer-specific campaigns and promotions to increase brand visibility and product velocity.
- Partner with sales to understand account needs and deliver custom marketing support.
- Manage wholesale marketing calendar and timelines, ensuring alignment with product launches and promotional periods.
- Work with creative and brand teams to develop assets aligned with brand guidelines and retail partner specifications.
- Track and analyze performance of trade marketing initiatives and shopper programs; report results and insights.
- Support the development of wholesale sales enablement tools, including product one-pagers, sell sheets, and training materials.
- Maintain strong relationships with retail partners’ marketing teams and act as a key point of contact for marketing support.
Qualifications
- 3–5+ years of experience in trade marketing, shopper marketing, or wholesale marketing in a CPG, retail, or DTC company.
- Proven success in planning and executing retailer campaigns, promotions, and in-store programs.
- Strong project management skills and ability to manage multiple timelines and deliverables.
- Excellent communication and cross-functional collaboration skills.
- Experience working with creative teams or agencies to develop print and digital marketing assets.
- Highly organized and detail-oriented, with the ability to thrive in a fast-paced environment.
- Bonus: Experience in health, wellness, or regulated consumer products.
Originally posted on Himalayas