营销自动化专员
Marketing Automation Specialist
市场营销自动化专家
职位概述
BlackBox Strategies 正在寻找一位以执行为导向的资深人士，负责 B2B 和 B2C 客户的外向沟通和生命周期消息传递。
此职位适合以下人员：
- 精通实际操作执行
- 能够参与策略制定，然后独立完成交付
- 了解 B2B 和 B2C 在邮件、CRM 和短信渠道上的差异
- 与社交媒体经理紧密合作，确保信息和时间一致
你将与管理层共同确定方向和优先级，然后全程负责执行。
关于 BlackBox Strategies
BlackBox Strategies 是一家收入执行机构，通过有纪律的 GTM 策略、外向执行和生命周期优化帮助企业发展。我们在邮件、CRM 和数字渠道设计并运营收入系统，连接策略与实际操作，为 B2B 和 B2C 客户带来可衡量的结果。
地点
远程 | 接受全球候选人（需符合美国工作时间）
主要职责
冷邮件与外向执行
- 使用 Clay 构建和维护外向名单及增强流程
- 在 Instantly 上启动、管理和优化冷邮件活动
- 负责邮箱健康度、送达率、预热和回复分类
- 将回复、结果和生命周期阶段同步到 HubSpot
- 按照细分、人物画像和意图持续测试信息
生命周期与营销邮件（B2B + B2C）
- 构建不同阶段（潜在客户、目标客户和客户）的细分受众
- 执行培养、再激活、未完成查询和扩展活动
- 管理合规性、屏蔽逻辑和名单卫生
- 使用 HubSpot Marketing Hub 和/或 Mailchimp
短信营销（加分项）
- 支持合规且高意向的短信使用场景（跟进、提醒、再激活）
- 具备 Twilio 或类似平台经验者优先
- 与邮件和社交活动协调短信时间
跨职能协作
- 与社交媒体经理紧密合作，统一主题、CTA 和时间安排
- 分享外向洞察，以指导社交媒体和内容策略
- 与管理层合作确定 ICP、测试重点和迭代方向
要求
- 至少 4 年外向营销、生命周期营销或 RevOps 相关领域的实际操作经验
- 有直接执行（而非仅监督）邮件和 CRM 活动的经验
- 有同时支持 B2B 和 B2C 客户的经验
- 对送达率、细分和渠道权衡有深入理解
查看英文原文
Marketing Automation Specialist
Role Overview
BlackBox Strategies is seeking a senior, execution-first operator to own outbound and lifecycle messaging across both B2B and B2C audiences.
This role is ideal for someone who:
- Is an expert at hands-on execution
- Can collaborate on strategy, then independently ship
- Understands how B2B and B2C motions differ across email, CRM, and SMS
- Works closely with a Social Media Manager to align messaging and timing
You will partner with leadership on direction and priorities, then own execution end-to-end.
About BlackBox Strategies
BlackBox Strategies is a revenue execution agency that helps businesses grow through disciplined GTM strategy, outbound execution, and lifecycle optimization. We design and operate revenue systems across email, CRM, and digital channels—bridging strategy and hands-on execution to drive measurable results for both B2B and B2C clients.
Location
Remote | Open to global candidates (U.S. business hours required)
Key Responsibilities
Cold Email & Outbound Execution
- Build and maintain outbound lists and enrichment workflows using Clay
- Launch, manage, and optimize cold email campaigns in Instantly
- Own inbox health, deliverability, warm-up, and reply categorization
- Sync replies, outcomes, and lifecycle stages into HubSpot
- Continuously test messaging by segment, persona, and intent
Lifecycle & Marketing Email (B2B + B2C)
- Build segmented audiences across lead, prospect, and customer stages
- Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns
- Manage compliance, suppression logic, and list hygiene
- Use HubSpot Marketing Hub and/or Mailchimp
SMS Marketing (Nice to Have)
- Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)
- Experience with platforms such as Twilio or similar is a strong plus
- Coordinate SMS timing with email and social campaigns
Cross-Functional Collaboration
- Collaborate closely with the Social Media Manager to align themes, CTAs, and timing
- Share outbound insights to inform social and content strategy
- Partner with leadership on ICPs, testing priorities, and iteration
Requirements
- Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
- Direct experience executing (not just overseeing) email and CRM campaigns
- Experience supporting both B2B and B2C audiences
- Strong understanding of deliverability, segmentation, and channel tradeoffs
- Clear written communicator with a bias toward execution
- Comfortable operating with high-level direction in a fast-moving environment
Benefits
- Competitive compensation
- Flexible, fully remote work environment
- Opportunity to directly influence pipeline and revenue
- Close collaboration with strategy, social, and GTM leadership
- Exposure to modern outbound, CRM, and AI-enabled workflows
Originally posted on Himalayas