SEO与GEO经理
SEO & GEO Manager
Productsup 是一家位于柏林的公司，拥有强大的国际客户基础，我们正在快速扩展在数字商务领域的影响力。我们正在寻找一位数据驱动且亲力亲为的 SEO & GEO 经理，以扩大我们的自然搜索存在感，并将搜索流量转化为核心增长引擎。在此职位中，你将连接技术优化、产品营销和内容创作，以捕捉企业买家、IT 决策者和业务领导者的高意向搜索需求。
关键职责
策略与内容优化
· 负责全球自然增长的全流程路线图，扩大品牌在搜索引擎和 AI 答案引擎中的可见度，同时推动高质量 SQO 线索生成。
- 进行深入的关键词研究，针对 B2B SaaS 买家旅程的后期和中期阶段，为 SEO 内容作者和内容创作者提供可操作的简报，包括高意向主题、结构化大纲和主题权威集群。
- 通过应用转化率优化（CRO）原则，优化现有产品页面、博客中心和数字资源，以最大化线索获取。
技术 SEO 与 AI 搜索引擎优化（GEO）
· 与网页开发人员紧密合作，管理网站架构、爬取能力、索引、结构化数据、核心 Web 指标和技术性能。
- 通过获得权威引用、优化语义实体和建立强大的评价生态系统，提高品牌在 LLM 中的可见性和产品解释。
- 通过管理多市场 SEO，包括 hreflang 实现、内容本地化和特定地区的技术优化，推动国际自然增长。
分析、实验与审计
· 使用 Google Search Console、GA4 和 Semrush 跟踪自然 KPI，包括线索贡献、演示注册、关键词变动和流量。
- 设计并运行结构化的 SEO 和 CRO 实验（标题/元标签测试、模板更改、内部链接策略），在全站推出前测量增量提升。
- 进行全面的技术审计和环境分析，发现新的增长杠杆，并在不断变化的搜索生态系统中试点创新方法。
你将为团队带来的技能
· 至少 4 年的 SEO 实战经验，其中至少 2 年专注于 B2B SaaS 或科技领域。
查看英文原文
Productsup is a Berlin-based company with a strong international customer base, and we’re looking to rapidly scale our reach within the digital commerce landscape. We are seeking a data-driven and hands-on SEO & GEO Manager to scale our organic search presence and turn search traffic into a core growth engine. In this role, you will bridge the gap between technical optimization, product marketing, and content creation to capture high-intent search demand from enterprise buyers, IT decision-makers, and business leaders.
Key Responsibilities
Strategy & Content Optimization
· Own the end-to-end global organic growth roadmap to expand brand visibility across search engines and AI answer engines while driving high-quality SQO pipeline generation.
- Conduct deep keyword research targeting BOFU and MOFU SaaS buyer journeys, providing actionable briefs to SEO content writers and content creators for high-intent topics, structured outlines, and topical authority clusters.
- Optimize existing product pages, blog hubs, and digital resources applying conversion rate optimization (CRO) principles to maximize lead capture.
Technical SEO & AI Search Engine Optimization (GEO)
· Manage site architecture, crawlability, indexation, structured data, core web vitals, and technical performance in close partnership with the web developer.
- Optimize brand visibility and product interpretation inside LLMs by securing authoritative citations, optimizing semantic entities, and building robust review ecosystems.
- Drive international organic growth by managing multi-market SEO, including hreflang implementation, content localization, and region-specific technical optimizations.
Analytics, Experimentation & Audits
· Track organic KPIs—including pipeline contribution, demo signups, keyword movements, and traffic—using Google Search Console, GA4, and Semrush.
- Design and run structured SEO and CRO experiments (title/meta tests, template changes, internal linking strategies) to measure incremental lift before rolling out sitewide.
- Perform comprehensive technical audits and landscape analyses to uncover new growth levers and pilot pioneering methodologies in the evolving search ecosystem.
What You Bring to the Team
· 4+ years of hands-on SEO experience, with at least 2 years specifically focused within a B2B SaaS or tech environment.
- Deep expertise in technical SEO, schema markup, site migrations, and site performance optimization.
- Proven experience tracking and influencing AI-answer engine visibility (GEO) using specialized tools or custom tracking workflows.
- Mastery of Google Search Console, GA4, crawling software (e.g., Screaming Frog), SEO suites (Ahrefs, Semrush), and emerging AI visibility platforms.
- Proven track record of tying organic search performance directly to revenue, signups, and pipeline growth.
- Excellent communication skills to seamlessly align with Product Marketing, Content, and Engineering teams.
What We Offer You
· A permanent position with an attractive salary at our growing company
- The option to work remotely and flexibly, because we know outstanding talent knows best how and where to work
- A unique and thorough onboarding program where you’ll learn the ins-and-outs of our company and product
- Ongoing internal and external training, plus a yearly learning budget to help you continuously grow professionally and further your career with Productsup
- Opportunities for engaging in our Corporate Social Responsibility initiatives, plus one paid Impact Day per year dedicated to voluntary work
- Employee referral bonuses: we know that talent attracts talent, and we encourage you to refer people you know to join our team
- The opportunity to take ownership and responsibility, impacting the company’s growth in an international environment with 40+ nationalities
- Flexible benefits and private insurance through Alan
- Employee Assistance Program
Productsup values diversity. We celebrate our differences and strive to learn from each other with the firm conviction that diversity drives innovation. Our commitment to equal opportunities begins at the hiring process and extends to our whole working culture. Everyone has a unique contribution to make and all are welcome.
This role's compensation corresponds to an IC2 - 3 level within our organization.Originally posted on Himalayas