以 SEO 为导向的产品负责人（美国重点）
SEO-Driven Product Owner (US-Focus)
Growth Leads 是一家领先的在线线索生成公司，专注于 iGaming、金融、健康和通信等竞争性垂直领域。我们开发高端网站并提供高质量内容，帮助客户在注册或购买前做出明智的决策。我们的成功源于以客户为中心的方法，强调质量和可用性。
关于该职位
我们正在寻找一位经验丰富且有动力的 SEO 驱动型美国产品经理，负责管理我们的一到多个网站。该职位适合在 SEO 驱动的线索生成方面有扎实背景、对美国 iGaming 市场有深入了解，并具备通过自由职业者扩展资源以推动产品增长的实证能力的人选。作为产品经理，你将拥有完整的商业和产品责任，需要兼具创业思维和战略执行能力。
你将负责
- 管理一个或多个联盟网站，确保其增长和表现。
- 制定并执行战略 SEO 和内容计划，以提升流量和转化率。
- 管理内部员工和自由职业者团队，负责任务分配和质量控制。
- 优化网站可用性、内容策略和整体用户体验。
- 进行市场和竞争对手分析，识别趋势和机会。
- 监控绩效指标，准备报告并据此调整策略。
- 高效地制定和管理项目预算、时间表和资源。
- 确保符合编辑标准、SEO 最佳实践和变现策略。
- 识别并实施新的增长机会，包括额外的流量来源和转化优化技术。
我们寻找
- 至少两年的在线营销项目经理经验。
- 在美国市场具备 SEO 专业知识，包括内容策略、用户体验优化、转化率优化和流量获取。
- 对美国 iGaming 市场有深入理解，最好有构建 iGaming 资产的经验。
- 具备 Sweepstakes Casinos 经验，熟悉监管环境、运营商促销和该细分市场的玩家获取策略。
- 具有 WordPress 实操经验及管理内容驱动型网站的经验。
- 有有效领导和管理小型团队的实证能力。
- 具备项目管理方法论（如 Scrum、Agile）的经验。
- 英语母语者（优先美国英语）。
- 在开发新内容和市场推广方面具有创造力。
查看英文原文
Growth Leads is a leading online lead generation firm specializing in competitive verticals such as iGaming, Financials, Health, and Communications. We develop high-end websites with quality content, helping customers make informed decisions before signing up or making a purchase. Our success is driven by a customer-first approach, emphasizing quality and usability.
About the role
We are seeking an experienced and motivated SEO-Driven US Product Owner to manage one or more of our websites. This role is ideal for someone with a strong background in SEO-driven lead generation, a deep understanding of the US iGaming market, and a proven ability to scale resources via freelancers to drive product growth. As a Product Owner, you will have full commercial and product responsibility, requiring a mix of entrepreneurial thinking and strategic execution.
What you'll do
- Oversee and manage one or more affiliate websites, ensuring their growth and performance.
- Develop and execute strategic SEO and content initiatives to drive traffic and conversions.
- Manage a team of in-house staff and freelancers, overseeing task allocation and quality control.
- Optimize site usability, content strategy, and overall user experience.
- Conduct market and competitor analysis to identify trends and opportunities.
- Monitor performance metrics, prepare reports, and adjust strategies accordingly.
- Develop and manage project budgets, timelines, and resources efficiently.
- Ensure alignment with editorial standards, SEO best practices, and monetization strategies.
- Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques.
What we're looking for
- Minimum 2 years of experience as a project manager in online marketing.
- Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition.
- Strong understanding of the US iGaming market, ideally with experience building iGaming assets.
- Experience with Sweepstakes Casinos, including familiarity with the regulatory landscape, operator promotions, and player acquisition strategies specific to this segment.
- Hands-on experience with WordPress and managing content-driven sites.
- Proven ability to lead and manage small teams effectively.
- Experience in project management methodologies (e.g., Scrum, Agile).
- Native English speaker (American English preferred).
- Creativity in developing new content and marketing concepts.
- Proactive, adaptable, and highly collaborative.
What we offer
- Collaborative Environment: Work alongside experienced SEO, content, and tech specialists in a dynamic environment that rewards proactive thinking
- Competitive Compensation: A competitive salary and private healthcare benefits, with performance-based incentives tied to the growth of your product
- Remote-Friendly: Flexible work schedules and the autonomy to work from wherever you do your best work
Originally posted on Himalayas