Product Manager, Dermatology
产品经理将负责专业的物保健产品组合战略规划和执行。这一职位需要强大的分析能力来推动市场扩张，优化产品性能，并确保数据支持决策。该个人将与兽医专业人员，销售团队以及内部/外部利益相关者密切合作，以增强品牌定位和客户参与度。关键责任 · 对开发，实施和执行战略计划负责，从而在短期内优化品牌或一系列品牌的销售，市场份额和收入增长。· 提供高水平的数据分析，利用市场研究，行业趋势，竞争情报，客户见解和治疗领域的洞察力来开发基于数据的营销策略，以回报投资，调整基于分析见解的战略。· 在产品更新，监管转变或市场中实现流过渡时，确保更好的导航能力。·管理运作和实施品牌策略以及执行所有6P （产品，价格，促销，放置，POP,协议）的品牌。· 通过捕获客户 （兽医，消费者，零售合作伙伴）的需求/反并提供满足客户需要/愿望的最优秀项目。· 利用所有客户营销道和共同推广合作伙伴的知识来开发客户/频道特定的营销策略，增加市场和品牌价值。· 收集销售，企业账户和零售团队的反以更好地了解客户如何使用产品线以及确定哪些 SKU,担保或教育材料可能需要添加或删除。·协调市场研究开发，以确定现有产品越来越普及和增长的机会，包括竞争对手分析。·帮助管理营销预算以确保实现财务目标。·参与主要的国家和地区兽医会议，帮助协调活动并最大化从这些活动中获得的价值。资格 ·全面理解营销业务流程和基金。
查看英文原文
The Product Manager will lead the strategic planning and execution for a portfolio of specialized pet health products. This role requires strong analytical competencies to drive market expansion, optimize product performance, and ensure data-backed decision-making. This individual will collaborate closely with veterinary professionals, sales teams, and internal/external stakeholders to enhance brand positioning and customer engagement.
Key Responsibilities
· Responsible for the development, implementation and execution of strategic plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term.
- Provide high level data analysis of potential brand opportunities utilizing insights from market research, industry trends, competitive intelligence, customer insights, and understanding of therapeutic areas to develop data-driven marketing strategies with return on investment, adjusting strategies based on analytical insights.
- Strong ability to navigate and lead change, ensuring smooth transitions during product updates, regulatory shifts, or market disruptions.
- Manage both operations and implementation of brand strategies as well as the execution of all 6Ps (Product, Price, Promotion, Placement, POP, Protocol) for the brand.
- Drive consistent execution of product strategies with internal and external cross functional teams.
- Serves as the Voice Of the Customer (VOC) by capturing the requirements/feedback from the customer (Veterinarians, Consumers, Retail Partners) and deliver best-in-class programs that meet the customer’s needs/wants.
- Develops customer/channel specific marketing strategies by leveraging knowledge of all customer marketing channels and co-promotion partners to add market and brand value.
- Gather feedback from the sales, corporate accounts, and retail teams to better understand how customers use the product line and identify which SKUs, collateral, or educational materials may need to be added or removed.
- Coordinate the development of market research to identify opportunities for increased penetration and growth of existing products, including competitor analysis.
- Help manage the marketing budget to ensure that financial targets are achieved.
- Participate in key national and regional veterinary conferences, helping to coordinate activities and maximize the value gained from these events.
Qualifications
- Thorough understanding of marketing business processes and fundamentals.
- At least 5 years previous Product Marketing, Field Sales or relevant work experience, with a minimum of 3 years in a Marketing/Product specific role.
- A bachelor’s degree or higher is necessary.
- Experience in the animal health sector is preferred.
- Digital marketing proficiency
- Proven work experience in a similar role.
- Strong ability to analyse and synthesize large datasets, including sales performance, market research, and financial forecasting, to guide product strategy and marketing initiatives.
- Ability to develop and implement long-term product strategies that align with business objectives, market trends, and customer needs.
- Self-motivated and able to thrive
- Ability to navigate regulatory, technical, and legal processes effectively.
- Effective change management and leadership skills and the ability to resolve conflicts successfully
Originally posted on Himalayas