CTV & Programmatic Media Buyer – Affiliate Lead Gen
关于角色：我们正在聘请 CTV 和程序媒体买家来管理并扩展以性能为重点的电视和流媒体活动在多个消费者垂直领域，主要强调最终成本保险。你将监督整个媒体购买过程，包括频道策略，观众开发，竞选设置，优化和创意规划，目的是通过有效直接响应视频广告生成合格的进来的电话。你应该带来强大的经验在程序性和连接式电视购买中，并且舒适地在多个 CTV 和 OTT 平台上工作。你将使用竞选数据来不断改善观众选择，创意方向和预算分配。在这个角色中的成功将通过具体收购结果衡量，例如每个合格的呼叫成本，领先质量和转换性能而不是顶级覆盖率或印象数量。核心任务：·规划，启动和管理 CTV/程序活动在 Roku 等平台上，DSP 等等，确保有效的支出配置在受众和创造者之间 ·构想，脚本和帮助产生高意图，直接响应视频广告创意设计以驱动进来的呼叫 ·分析竞选活动的表现 （支出，呼叫，CPA,转换/收入）并将见解转化为优化决策 ·与调用跟踪和归因团队合作 （例如 Ringba）直接联系广告支出到电话量和封闭政策结果 ·测试并重复创意，观众细分类，日间服务和出版商混合物以持续改善 CPA ·保持最新 CTV /程序性广告技术趋势，库存选择和购买最佳实践必须有：· 3-5年在 CTV / OTT 和程序性的媒体购买经验，理想情况下是在直播响应或引领代环境中 · 强大的视频广告创意理解，如何执行目的的脚本以及如何根据性能进行反复操作。• 经验与调用跟踪/归类平台和阅读 CPA/ROAS 式报告。·分析思维方式：舒适使用电子表格和报道工具，将数据转化为行动。
查看英文原文
About the Role:
We’re hiring a CTV & Programmatic Media Buyer to manage and scale performance-focused television and streaming campaigns across several consumer verticals, with a primary emphasis on Final Expense insurance. You’ll oversee the entire media buying process, including channel strategy, audience development, campaign setup, optimization, and creative planning, with the goal of generating qualified inbound calls through effective direct-response video advertising.
You should bring strong experience in programmatic and connected TV buying and be comfortable working across multiple CTV and OTT platforms. You’ll use campaign data to continuously improve audience selection, creative direction, and budget allocation. Success in this role will be measured by tangible acquisition outcomes such as cost per qualified call, lead quality, and conversion performance rather than top-line reach or impression volume.
Core Tasks:
- Plan, launch, and manage CTV/programmatic campaigns across platforms like Roku, DSPs, and more, ensuring efficient spend allocation across audiences and creatives
- Ideate, script, and help produce high-intent, direct-response video ad creative designed to drive inbound calls
- Analyze campaign performance (spend, calls, CPA, conversion/revenue) and translate insights into optimization decisions
- Partner with call tracking and attribution teams (e.g., Ringba) to tie ad spend directly to call volume and closed-policy outcomes
- Test and iterate on creative, audience segments, dayparting, and publisher mix to continuously improve CPA
- Stay current on CTV/programmatic ad tech trends, inventory options, and buying best practices
Must Haves:
- 3-5 years media buying experience in CTV/OTT and programmatic media buying, ideally in a direct-response or lead-gen environment
- Strong understanding of video ad creative — what drives response, how to script for intent, and how to iterate based on performance
- Experience with call tracking/attribution platforms and reading CPA/ROAS-style reporting
- Analytical mindset — comfortable in spreadsheets and reporting tools, translating data into action
- Excellent (C-level) English communication and cross-functional collaboration skills
- Ability to work full-time CST or EST-aligned hours
Nice to Haves:
· CTV experience in the insurance lead gen space (Final Expense, Medicare, etc.)
Originally posted on Himalayas