Director of Brand Strategy & Business Growth
我们是 VMS 合作社，这是维生素，矿物质和补充剂 (VMS) 领域快速增长的公司.VMS 合作伙伴包括 OLLY,SmartyPants 以及未来收购！该职位的主营企业是 OLLY.角色：品牌战略与商业发展主任品牌策略与业务增长主管领导 OLLY 的品牌策划团队并在将业务野心转化为品牌驱动的增长方面发挥关键作用。通过 OLLY 的投资组合，这个领导者指导细分战略，开发高性能品牌领导人，并将消费者，商业和运营计划连接成统一行动方案。作为品牌战略与创新副总裁的可靠合作伙伴，他们领导着关键战略举措，诊断商业机会，并帮助确保 OLLY 保持关注推动不成比例增长的优先事项。关键责任：领导品牌策略组织 ·领导和发展 OLLY 的品牌策划团队，建立一个高性能组织能够促进品牌健康和业务增长。训练和培养部门领导者以成为他们的企业的所有者，创造绩效，战略严格性和跨职能领导能力。促进跨部门的合作，同时确保资源和关注是针对 OLLY 最大增长机会。推动分区与投资组合增长战略 · 与品牌管理人员合作，为 OLLY 核心业务细节制定明确的增长策略。将消费者见解，类别动态，市场趋势和业务目标转化成可行的增长计划。确定最重要的机遇，障碍和战略选择，将塑造 OLLY 未来，同时确保分区策略进入一个凝聚在一起的增长议程。把品牌放在业务中心 · 作为 OLLY 品牌的管理员，确保消费者和品牌战略在营销，媒体，商业，金融，运营，供应链和创新领域都能决定。建立组织一致性，围绕我们服务谁，品牌代表什么，未来增长将从哪里来，以及最重要的是什么赢得。将功能策略结合到一个集成的品牌和企业增长计划中。领导业务绩效与增长管理 ·拥有全面的业务表现，包括收入，份额，家庭透，速度，分布，重复，定价，混合，一项工作，
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WHO ARE WE?
We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is OLLY.
THE ROLE: DIRECTOR OF BRAND STRATEGY & BUSINESS GROWTH
The Director of Brand Strategy & Business Growth leads OLLY's Brand Strategy Team and plays a critical role in turning business ambition into brand-driven growth. Working across OLLY's portfolio, this leader guides segment growth strategies, develops high-performing brand leaders, and connects consumer, commercial and operational perspectives into a unified plan for action. As a trusted partner to the VP of Brand Strategy& Innovation, they lead key strategic initiatives, diagnose business opportunities, and help ensure OLLY remains focused on the priorities that will drive disproportionate growth.
KEY RESPONSIBILITIES:
Lead the Brand Strategy Organization
· Lead and develop OLLY's Brand Strategy team, building a high-performing organization capable of driving both brand health and business growth. Coach and develop segment leaders to operate as owners of their businesses, creating accountability for performance, strategic rigor, and cross-functional leadership. Foster collaboration across segments while ensuring resources and focus are directed toward OLLY's greatest growth opportunities.
Drive Segment & Portfolio Growth Strategy
· Partner with Brand Managers to develop clear growth strategies for OLLY's core business segments. Translate consumer insights, category dynamics, marketplace trends, and business objectives into actionable growth plans. Identify the most significant opportunities, barriers, and strategic choices that will shape the future of OLLY, while ensuring segment strategies ladder into a cohesive growth agenda.
Put the Brand at the Center of the Business
· Serve as the steward of the OLLY brand, ensuring consumer and brand strategy inform decisions across Marketing, Media, Commercial,Finance, Operations, Supply Chain, and Innovation. Build organizational alignment around who we serve, what the brand stands for, where future growth will come from, and what matters most to win. Connect functional strategies into one integrated brand and business growth plan.
Lead Business Performance & Growth Management
· Own a comprehensive view of business performance across revenue, share, household penetration, velocity, distribution, repeat, pricing, mix, and profitability. Diagnose underlying drivers of performance, identify emerging opportunities and risks, establish clear KPIs, and ensure segment and portfolio strategies evolve based on business results.
Lead Strategic Initiatives & Special Projects
· Partner closely with the VP of Brand Strategy & Innovation to lead high-impact, cross-functional projects that accelerate growth, improve organizational effectiveness, unlock new capabilities, or address critical business opportunities. Provide structured problem-solving, strategic analysis, and leadership to move priorities from concept to action.
Strategic Leadership & Organizational Influence
· Serve as a trusted thought partner to the VP of Brand Strategy & Innovation and a key connector across the organization. Elevate strategic thinking, commercial acumen, and growth management capabilities across teams. Build alignment around priorities, drive decision-making with data and consumer insights, and ensure the organization remains focused on the initiatives that will create disproportionate impact.
THE CANDIDATE
14+ years of experience across brand management, brand strategy, business strategy, commercial strategy, general management, or growth leadership, ideally with experience in ecommerce and media. This leader combines strong brand and consumer thinking with commercial and financial acumen, understanding how to translate insights into growth strategies that drive business performance.
They understand that brand strategy cannot live in a silo. They ensure that what the brand stands for, who it serves, and where it has the greatest right to win informs decisions across media investment, customer strategy, innovation, commercial planning, forecasting, demand planning, and operations. They are equally comfortable shaping long-term growth strategies, diagnosing business performance, and leading cross-functional teams against the company's highest-priority opportunities.
Strong analytical and financial acumen, coupled with a proven track record of developing talent, influencing senior leaders, and building alignment across complex organizations.
CAPABILITIES + SKILLS REQUIRED
- Experience partnering across Marketing, Media, Sales, Finance, Operations, Supply Chain, and Innovation.
- Strong understanding of forecasting, demand planning, annual business planning, and portfolio management processes.
- Ability to connect consumer insights, brand health, commercial performance, and financial results to inform growth strategies and business decisions.
- Proven ability to influence senior leaders and align cross-functional teams around a common vision, priorities, and growth agenda.
- Demonstrated success leading and developing high-performing teams, fostering strong business ownership, accountability, and strategic thinking.
- Comfortable moving seamlessly between long-term strategic planning, complex problem-solving, and detailed business analysis.
- Proven ability to lead ambiguous, cross-functional initiatives and drive high-impact projects from insight to execution.
- Highly collaborative, curious, commercially minded, and action-oriented.
WHAT TO EXPECT DURING THE INTERVIEW PROCESS
- Initial video screen with a member of our Talent team
- Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team
- Round 2: 2-3 conversations with team or cross functional Ollies
- Final Round: Homework*
*At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs
THE DETAILS
LOCATION: Remote, USA - 4X travel per year to company offsites
HOURS: Full time, exempt (salary)
MANAGER: VP of Brand Strategy & Innovation
PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.
The base pay range for this position is $182,700 - 223,300. For this remote role, compensation is determined based on geographic location and experience, and the final offer will reflect these factors within the posted range.
WHAT WE OFFER:
- An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
- We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance
- 4 weeks PTO + paid holidays + 12 Mental Health Days per year
- 100% Paid parental leave, Fertility + Adoption Benefits
- Annual Bonus
- 401(k) plan with Employer Match
- Hybrid Work + Wellness + Cell Phone Stipends
- Free product
- And much more!
Originally posted on Himalayas