高级整合营销经理
Senior Integrated Marketing Manager
瑞斯波因特是一家帮助地区大学推出和发展现代学生的在线课程的教育技术公司。瑞斯波恩特支持五个国家的100多所大学和学院，其专注于护理，医疗保健，教学，商业，技术和公共服务等高需求领域。我们的产品和服务套件支持学生的全方位旅程以及每个大学的长期目标。我们一起增加获得可负担得起的教育，为学习者提供强的投资回报，满足雇主和社区需求。在 risepoint.com 了解更多。高级综合营销经理是负责管理分配大学合作伙伴的日常执行和全程绩效的高级个人贡献者，通常在更复杂的投资组合中。与经理相比，这位职能作为董事和高层主管的可靠右手平衡战术执行与战略贡献。通过提供见解，领导跨功能倡议并推动执行卓越性，高级经理直接影响了合作伙伴增长，利益相关者的信心以及 Pod 水平的有效性来支持 Risepoint 使命。你将如何实现我们的使命？· 作为竞选执行，资产审查，批准和绩效更新的主要内部和外部联系人。· 将集成的营销和投资组合战略转化为可操作的执行计划。·监测，分析和报告道表现 （领先者，申请，入学和保留）,确定风险和优化机会。· 与分析，频道，创意和 SSC 团队合作进行性能优化和测试。·支持董事和高级董事在战略规划，升级和伙伴评审中。在董事不在场，以确保执行和报告的连续性。· 领导跨职业工作流程，试点或项目层次举措，不仅仅是个人的合作伙伴的工作。· 为管理人员和专家提供非正式的领导和指导，以实现最佳实践。·通过协调接入，竞选策划和跨职能的沟通来管理新的计划启动。· 确保营销资产与合作伙伴品牌保持一致。
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Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.
The Impact You Will Make
The Senior Integrated Marketing Manager is a senior individual contributor responsible for managing day-to-day execution and full-funnel performance for assigned university partners, often within more complex portfolios. Operating with greater independence than a Manager, this role serves as a trusted right hand to Directors and Senior Directors—balancing tactical execution with strategic contribution. By surfacing insights, leading cross-functional initiatives, and driving executional excellence, the Senior Manager directly influences partner growth, stakeholder confidence, and pod-level effectiveness in support of Risepoint's mission.
How You Will Bring Our Mission to Life
What You Will Do
- Own day-to-day execution and full-funnel performance for assigned university partners.
- Serve as the primary internal and external contact for campaign execution, asset reviews, approvals, and performance updates.
- Translate integrated marketing and portfolio strategies into actionable execution plans.
- Monitor, analyze, and report funnel performance (leads, applications, enrollments and retention), identifying risks and optimization opportunities.
- Lead performance optimizations and testing in collaboration with analytics, channel, creative, and SSC teams.
- Support Directors and Senior Directors in strategic planning, escalations, and partner reviews. Act as a stretch leader in the Director’s absence, ensuring continuity of execution and reporting.
- Lead cross-functional workstreams, pilots, or pod-level initiatives beyond individual partner work.
- Provide informal leadership and guidance to Managers and Specialists on execution best practices.
- Manage new program launches by coordinating intake, campaign setup, and cross-functional communication.
- Ensure marketing assets align with partner brand standards, value propositions, and compliance requirements.
- Develop deep partner-specific acumen on assigned brands and programs and ensure research and insights are applied to optimizations of strategies and assets.
- On fee-for-service engagements, help manage the marketing-related budget and deliver on contractual commitments throughout the statement of work.
What Success Looks Like
- Assigned partners achieve consistent performance improvement across full-funnel KPIs.
- Execution is strategic in nature and delivered with accuracy, urgency, and strong operational discipline.
- Directors and Senior Directors, internal stakeholders and partners rely on the Senior Manager for insights, problem-solving, and continuity.
- Cross-functional initiatives and pilots deliver scalable, repeatable outcomes for the pod.
What You’ll Bring to the Team
Experience That Matters Most
- Bachelor’s degree in Marketing, Business, or related field.
- 5–7+ years of experience in integrated marketing, account management, or campaign execution.
- Demonstrated success managing partner or client accounts with measurable outcomes.
- Strong analytical, execution, and cross-functional collaboration skills.
Experience That’s Great to Have
- Experience in higher education or enrollment marketing environments.
- Experience leading cross-functional projects, pilots, and initiatives.
- Advanced digital marketing fluency across paid media, SEO, email, and analytics.
- Familiarity with Salesforce, Tableau, Workfront, or similar marketing platforms.
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
Originally posted on Himalayas