Director of Sales and Marketing - Amanyara
加入我们动态的企业团队，成为阿曼集团的一部分。拥有全球战略位置 （苏格，伦敦，迪拜，新加坡，曼谷，迈阿密和纽约）的办事处，我们的公司同事在推动超级奢品牌创新和卓越方面处于前沿。关键责任销售策略 & 收入生成 · 与度假村商业计划，预算，定位和阿曼品牌标准一致地制定并执行 AMANYARA 年度销售和营销策略。·确定明确的商业目标，销售目标，市场策略和行动计划来促进度假村占用量，ADR,RevPAR,总收入和利能力。· 确定和开发跨休，奢华 FIT,集团，企业，激励，批发，联盟和其他相关市场细分领域的新商机。·制定增加直接预订并减少对第三方配送道的依赖策略。·监测市场趋势，竞争活动，目的地发展以及新兴源市场以确定增长机会。·与收入管理密切合作优化定价，库存，促销，限制和市场混合物。·制定和维护高价值的销售管道，确保适当的跟踪和转换战略。·与关键的奢旅行顾问，机构，DMC,旅游运营商，联盟和战略商业伙伴建立和维护关系。· 领导针对高净值个人，私人客户，家庭办公室，豪华旅行网络和其他高价值客户群的销售举措。·发展战略合作伙伴关系，以提高 AMANYARA 的认识，需求和收入。·监测销售表现并采取必要时进行纠正措施实现商业目标。豪华销售和商业开发 · 个人管理和培养与顶级生产和高价值的客户账户的关系。· 为优先机构，顾问，运营商和合作伙伴制定结构化账户管理战略。·定期进行销售电话，客户会议，演讲，房地产访问和帐户审查。·领导并参与国际销售旅行，公路展览，贸易展览，奢旅游活动和客户活动。·与度假村团队合作在 AMANYARA 举办关键客户，旅行顾问，媒体和合作伙伴。·开发新的豪华市场机会并确定潜在的供应市场。·建立了新型服务平台。
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Join our dynamic corporate team and become part of Aman Group. With offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are at the forefront of driving innovation and excellence for our ultra-luxury brand.
Key Responsibilities
Sales Strategy & Revenue Generation
- Develop and execute the annual Sales & Marketing strategy for AMANYARA in alignment with the resort’s business plan, budget, positioning, and Aman brand standards.
- Establish clear commercial objectives, sales targets, market strategies, and action plans to drive occupancy, ADR, RevPAR, total resort revenue, and profitability.
- Identify and develop new business opportunities across leisure, luxury FIT, groups, corporate, incentive, wholesale, consortia, and other relevant market segments.
- Develop strategies to increase direct bookings and reduce reliance on third-party distribution channels.
- Monitor market trends, competitive activity, destination developments, and emerging source markets to identify opportunities for growth.
- Work closely with Revenue Management to optimize pricing, inventory, promotions, restrictions, and market mix.
- Develop and maintain a high-value sales pipeline and ensure appropriate follow-up and conversion strategies.
- Establish and maintain relationships with key luxury travel advisors, agencies, DMCs, tour operators, consortia, and strategic commercial partners.
- Lead sales initiatives targeting high-net-worth individuals, private clients, family offices, luxury travel networks, and other high-value clientele.
- Develop strategic partnerships that enhance awareness, demand, and revenue for AMANYARA.
- Monitor sales performance and take corrective action where required to achieve commercial objectives.
Luxury Sales & Business Development
- Personally manage and cultivate relationships with top-producing accounts and high-value clients.
- Develop a structured account management strategy for priority agencies, advisors, operators, and partners.
- Conduct regular sales calls, client meetings, presentations, property visits, and account reviews.
- Lead and participate in international sales trips, roadshows, trade shows, luxury travel events, and client events.
- Host key clients, travel advisors, media, and partners at AMANYARA in collaboration with the resort team.
- Develop new luxury market opportunities and identify high-potential feeder markets.
- Establish strong relationships with leading luxury travel networks and consortia.
- Ensure AMANYARA remains highly visible and appropriately positioned within the luxury travel advisor community.
- Develop initiatives that encourage repeat business, referrals, longer stays, and increased guest spend.
Marketing Strategy & Brand Positioning
- Develop and implement an integrated marketing strategy that strengthens AMANYARA’s position as a leading luxury resort in Turks & Caicos.
- Ensure all marketing activity reflects Aman’s global brand standards while maintaining the distinctive character and positioning of AMANYARA.
- Oversee the development of annual marketing plans, budgets, campaigns, content strategies, partnerships, and promotional initiatives.
- Work closely with Aman’s corporate marketing and communications teams to ensure alignment across global channels.
- Identify opportunities for targeted digital, social, CRM, email, partnership, and experiential marketing.
- Ensure marketing activity is commercially measurable and supports defined business objectives.
- Develop campaigns around key demand periods, experiences, residences, wellness, dining, events, and other strategic revenue opportunities.
- Monitor marketing performance, ROI, customer acquisition, engagement, and conversion.
- Ensure accurate and compelling representation of AMANYARA across all relevant digital and third-party platforms.
Public Relations & Communications
- Partner with corporate and external PR teams to develop and execute a strategic PR and communications plan.
- Develop relationships with key luxury travel, lifestyle, design, wellness, business, and international media.
- Identify opportunities for editorial coverage, brand partnerships, destination features, interviews, and high-profile placements.
- Coordinate media visits, press trips, influencer stays, and other hosted opportunities.
- Ensure all external communications are consistent with Aman brand standards and AMANYARA’s positioning.
- Identify opportunities to leverage cultural, environmental, wellness, culinary, design, and destination stories to strengthen the resort’s profile.
Digital, CRM & Database Management
- Ensure effective use of CRM and sales systems to maintain accurate account, contact, lead, opportunity, and production information.
- Monitor sales pipeline activity, account production
Originally posted on Himalayas