出海雷达

付费媒体经理

Paid Media Manager

市场运营职能支持限定地区（需当地身份）
公司TransPerfect
薪资未公开
工作地点United States
地域资格限定地区（需当地身份）
时区要求日间重叠约 9 小时，基本正常作息
用工类型Full Time
发布时间13 天前
数据来源Himalayas
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注意地域限制：该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者，通常需要当地工作身份才能投递，或需与雇主确认是否接受独立合同（Contractor）形式合作。

概述：
作为数字营销领域的全球领导者，我们帮助品牌与全球多元受众建立联系。我们的跨文化团队在多个行业协作，以实现可衡量的在线表现。
付费媒体经理在制定和执行全面的付费媒体（搜索与社交）策略中发挥关键作用，为我们的客户带来广告支出回报率（ROAS）。该职位直接向数字战略总监汇报，需要采取战略性与咨询式的方法，与全球客户合作。该职位需要具备适应不同时间区的能力，主要支持美国和欧洲市场。该职位还需与付费社交和SEO团队紧密合作，确保营销工作的协同与整合。

主要职责：

  • 战略规划：制定并实施以数据驱动的付费媒体策略，根据客户目标进行定制，专注于在各种平台上最大化ROAS。
  • 活动管理：与内部及外部团队成员合作，监督付费媒体活动的执行、优化和绩效分析，确保与客户目标和行业最佳实践一致。
  • 客户咨询：作为全球客户的策略顾问，提供见解和建议以提升其数字营销工作。
  • 跨职能协作：与付费社交和SEO团队紧密合作，制定整合的营销策略，利用各渠道间的协同效应。
  • 绩效分析：监控和分析活动绩效指标，重点关注生成可操作的见解和建议，以指导策略调整并向相关方汇报。
  • 市场研究：了解行业趋势、新兴技术和竞争格局，以完善和提升付费媒体策略。

要求：

  • 经验：至少4年以上付费搜索与付费社交策略和执行经验，最好是在国际数字营销机构或类似快节奏组织中工作过。
  • 技术技能：熟练使用Google Ads、Facebook Ads Manager、LinkedIn Ads等平台，以及Google Analytics等分析工具。
  • 分析能力：具备强大的数据处理与解读能力，能够识别趋势并做出数据驱动的决策以优化活动表现。
  • 沟通能力：出色的口头和书面沟通能力，能够清晰地呈现策略和结果。
查看英文原文

Overview:
As a global leader in digital marketing, we empower brands to connect with diverse audiences worldwide. Our multicultural team collaborates across various industries to deliver measurable online performance.
The Paid Media Manager plays a pivotal role in developing and executing comprehensive paid media (Search & Social) strategies that drive Return on Ad Spend (ROAS) for our clients. Reporting directly to the Head of Digital Strategy, this role requires a strategic and consultative approach, working with clients across the globe. The strategist must be adaptable to accommodate different time zones, primarily supporting U.S. and EU markets. The role also involves close collaboration with the Paid Social and SEO teams to ensure cohesive and integrated marketing efforts.
Key Responsibilities:

  • Strategic Planning: Develop and implement data-driven paid media strategies tailored to client goals, focusing on maximizing ROAS across various platforms.
  • Campaign Management: Working with a mix of internal & external team members, oversee the execution, optimization, and performance analysis of paid media campaigns, ensuring alignment with client objectives and industry best practices.
  • Client Consultation: Serve as a strategic advisor to global clients, providing insights and recommendations to enhance their digital marketing efforts.
  • Cross-Functional Collaboration: Work closely with Paid Social and SEO teams to create integrated marketing strategies that leverage synergies across channels.
  • Performance Analysis: Monitor and analyze campaign performance metrics, with a heavy focus on generating actionable insights & recommendations to inform strategy adjustments and presenting to stakeholders.
  • Market Research: Stay abreast of industry trends, emerging technologies, and competitive landscapes to inform and enhance paid media strategies.

Requirements
Requirements:

  • Experience: Minimum of 4+ years in paid search & paid social strategy and execution, preferably within an international digital marketing agency or similar fast-paced organization.
  • Technical Skills: Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and analytics tools like Google Analytics.
  • Analytical Skills: Strong ability to manipulate & interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
  • Collaboration: Proven experience working in cross-functional teams, with a collaborative approach to achieving shared goals.

Desirable Skills:

  • Fluency in English; a second language is highly desirable.
  • GenAI Knowledge: Familiarity with the use of generative AI tools for ad copy creation is a plus.
  • Certifications: Google Ads and Facebook Blueprint certifications are highly desirable.
  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Global Perspective: Experience working with international clients and an understanding of global market dynamics, with flexibility to support U.S. and EU time zones.
  • Adaptability: Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Innovation: A proactive approach to identifying new opportunities and innovative solutions in paid media.

Originally posted on Himalayas

本页面信息整理自 Himalayas，版权归原发布方所有。职位可能随时关闭，投递请以原始页面为准。 本站只做信息聚合展示，不参与招聘流程，也不向求职者收取任何费用。

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