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市场拓展经理 - RFID,法语市场

Market Development Manager - RFID, French Market

市场运营未标注地域
公司Avery Dennison
薪资未公开
工作地点Lille, , France
地域资格未标注地域
时区要求无特别要求
用工类型Full-time
发布时间2026-09-08
数据来源SmartRecruiters
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市场发展经理负责与团队合作,通过使用Avery Dennison完整的RFID解决方案和产品组合,推动营收增长并开发新的业务机会。您将与销售、产品开发和创新团队紧密合作,识别并评估可转化为新或增量销售额的机会。

  • 为指定的产品识别、评估、开发和管理新项目和新业务机会,以实现成功的商业化。
  • 运用对行业的了解,与利益相关者合作,开发符合市场需求的产品,支持材料和定价建议,涵盖RFID、NFC和消费者体验解决方案。
  • 与潜在客户合作,识别未满足的需求,并提供有说服力的解决方案。
  • 解决复杂问题和结构,确定最适合客户需求的解决方案。
  • 发起、确定并展示ROI商业案例分析。
  • 通过参加展会、活动以及掌握市场洞察和全球品牌趋势来跟进行业动态。
  • 向开发团队提出新的想法、产品应用和解决方案。
  • 与客户沟通并链接Avery Dennison解决方案集中的关键价值主张和差异化优势。
  • 为地区和个别客户制定定制化的上市策略。
  • 开发长期的业务机会。
  • 识别“快速见效”项目机会的客户和产品。
  • 支持市场部对您的产品和项目的预测工作。
  • 与客户组织中的业务伙伴建立并维护良好的工作关系。
  • 与其他业务单元协作,评估数量、识别趋势、确保质量。
  • 建立定价计划和策略。在目标客户中获得最优的产品定位。
  • 需要市场营销、商业或相关领域的学士学位,硕士学历优先
  • 在市场发展、业务开发或销售领域有深厚的知识和经验,具备丰富的RFID行业专业知识
  • 必须深入了解零售服装行业和一般商品市场
  • 能够制定上市策略,并执行相关活动
  • 5-10年以上业务开发或销售经验,具备RFID行业专业知识
  • 深入理解RFID标签制造和解决方案实施
  • 注重细节,具备项目管理能力
查看英文原文

The Market Development Manager is responsible, as a part of a team, for driving top line growth and developing new business opportunities utilizing a full suite of Avery Dennison RFID solutions and products. You will work closely with the Sales, Product Development, and Innovations teams to identify and evaluate opportunities that convert into new or incremental sales.
· Identify, assess, develop and manage new programs and new business opportunities for assigned products leading to successful commercialization efforts.
· Incorporate knowledge of the industry to partner with stakeholders to develop market right products, support materials and pricing recommendations across RFID, NFC and consumer experience solutions.
· Work with prospective customers to identify unmet needs, and present compelling solutions.
· Navigate complex problems and structures to determine the best solutions for customer needs.
· Initiate, determine, and present ROI business case analysis.
· Stay abreast industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends.
· Surface new ideas, products applications and solution to development teams
· Communicate and link key value propositions, differentiators to customer with the Avery Dennison solutions set
· Craft customized go-to-market strategies for regions and individual customers
· Develop long-term business opportunities.
· Identify customers and products for “quick hit” project opportunities.
· Support Marketing on forecasting for your products and programs.
· Develop and maintain working relationships with business partners at the customers’ organizations.
· Collaborate with other business units to evaluate volume, identify trends, ensure quality.
· Establish pricing programs and strategies.  Secure optimum product positioning within target accounts.

  • Bachelor’s Degree in Marketing, Business or related field is required, a Master’s Degree is strongly preferred
  • Deep knowledge and experience in Market Development, Business Development, or sales, with extensive expertise in the RFID industry
  • Deep knowledge of the retail apparel industry and general merchandise market is a must.
  • Ability to develop go-to market strategy, as well as execute activities.
  • 5-10+ years of experience in business development or sales, with expertise in the RFID industry.
  • Deep understanding of RFID labels manufacturing and solution implementations
  • Detail oriented, project management and communication skills a must.
  • Strong influencing skills and storytelling skills and ability to champion projects both cross functionally and vertically within the organization.
  • Have a solid understanding of finance and ROI analysis.
  • A demonstrated track record in developing and executing new business opportunities.
  • Excellent interpersonal, written communications, and organizational skills.
  • Business fluent in French is a must
  • Ability to travel frequently. 50% +

Here's a glimpse of the great benefits you can expect:
· Health Benefits: We offer access to a mutual and healthcare provider with competitive agreements.
· Time Off: Enjoy 25 days of holidays, with additional holidays based on seniority (with conditions).
· Flexible Work & Remote Options: Benefit from a teleworking agreement, including a Work-from-Home employment contract (with a teleworking bonus and reimbursement of home office expenses). We also offer a flexible office environment.
· Continuous Development: We invest in your future with Individual Development Plans, regular Development Discussions, and training programs tailored to your specific needs.
· Community Engagement: Opportunities to participate in volunteer activities to support local non-profit organizations.
To help us process your application quickly, please upload your CV in either PDF or Word format. We also kindly ask that you submit your resume in the same language as this job posting.
Why join Avery Dennison
We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at www.averydennison.com. Our Lille site, founded in 2008, is a collaborative and dynamic environment that supports our Apparel, AD Smartrac and Identification Solutions and employs approximately 44 talented individuals. Here, we offer RFID solutions (inlays and tags), embellishment solutions, data management and identification solutions as well as productivity software applications to the apparel, food and grocery, logistics, beauty, pharmaceuticals and general retail industries for world-class brands. Key functions at this site include sales, product development, MDM, business development, customer service, project management and field technical service. We offer diverse career paths and amazing growth opportunities!
Equal Opportunity Employer
Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. If you are unable to use our online application process due to a disability, please contact us to request an accommodation at Requestaccomodation@eu.averydennison.com. In the EMEA region, we foster an inclusive culture through active Employee Resource Groups (ERGs) like Elevate, Unite, and our Mental Health group. Please visit our DE&I page to learn more about our Diversity, Equity & Inclusion approach.
Pay Transparency Statement
Salary Range: 55,300 - 88,480 EUR
The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.

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