高级营销经理, 医护人员非个人推广, 前列腺癌
Senior Marketing Manager, HCP Non-Personal Promotions, Prostate Cancer
### **职业类别**
销售与市场运营
### **职位描述**
### 加入安进为患者服务的使命
在安进,如果你觉得你属于更大的事物,那是因为你确实如此。我们共同的使命——为患有严重疾病的患者服务——推动着我们所做的所有事情。
自1980年以来,我们在对抗世界上最难治愈的疾病方面,帮助开创了生物技术的世界。我们专注于四个治疗领域——肿瘤学、炎症、普通医学和罕见病,每年惠及数百万患者。安进正在推进广泛的药物管线,用于治疗癌症、心脏病、炎症性疾病、罕见病以及肥胖及其相关疾病。作为安进团队的一员,你将帮助对患者的生活产生持久的影响,我们在研究、制造和提供创新药物方面努力让人们活得更久、更充实、更快乐。
我们获奖的文化是协作、创新且以科学为基础的。如果你热衷于挑战,并能抓住其中的机会,你将在安进团队中茁壮成长。加入我们,改变患者的生活,同时改变你的职业生涯。
**高级市场经理,HCP非人员推广,前列腺癌**
### **你将负责**
让我们一起行动,改变世界。在这个关键的职位中,你将领导安进前列腺癌产品的HCP非人员推广策略和执行,创造高影响力的客户体验,帮助医疗保健专业人士应对复杂的治疗决策,改善转移性前列腺癌患者的生活。
- 负责美国前列腺癌业务的HCP非人员推广策略、年度计划和整合激活路线图,将品牌策略和客户洞察转化为以客户为中心的体验。
- 设计并交付合规的、基于洞察的HCP活动,覆盖优先数字、媒体和其他非人员渠道,明确目标、受众策略、内容、时间安排和渠道角色。
- 与医学、市场准入、商业分析与洞察(BAI)、全球商业能力与创新(GCCI)、监管、法律及其他跨职能团队合作,为前列腺癌护理生态系统提供协调一致的体验。
- 领导客户旅程映射、细分和测试学习计划;利用定性和定量洞察优化受众策略、内容和渠道。
查看英文原文
### **Career Category**
Sales & Marketing Operations
### **Job Description**
### Join Amgen’s Mission of Serving Patients
At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.
Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
**Senior Marketing Manager, HCP Non-Personal Promotions, Prostate Cancer**
### **What you will do**
Let’s do this. Let’s change the world. In this vital role you will lead the HCP non-personal promotional strategy and execution for Amgen’s prostate cancer asset, creating high-impact customer experiences that help healthcare professionals navigate complex treatment decisions and improve care for people living with metastatic prostate cancer.
- Own the HCP non-personal promotional strategy, annual plan, and integrated activation roadmap for the U.S. prostate cancer business, translating brand strategy and customer insights into a connected, customer-first experience.
- Design and deliver compliant, insight-led HCP campaigns across priority digital, media, and other non-personal channels, with clear objectives, audience strategy, content, sequencing, and channel roles.
- Partner with Medical, Market Access, Business Analysis & Insights (BAI), Global Commercial Capabilities & Innovation (GCCI), Regulatory, Legal and other cross-functional teams to deliver a coordinated experience across the prostate cancer care ecosystem.
- Lead customer journey mapping, segmentation, and test-and-learn plans; use qualitative and quantitative insights to optimize audience strategy, content, channel mix, and campaign performance.
- Establish a rigorous performance management approach, synthesizing campaign, customer, and business signals into actionable recommendations and clearly communicating progress, risks, and decisions to senior leaders.
- Manage agency and vendor partners, budgets, timelines, and deliverables with high standards for quality, compliance, speed, and operational excellence; contribute to a collaborative, inclusive team culture that develops talent and raises the bar.
### **What we expect of you**
We are all different, yet we all use our unique contributions to serve patients. The strategic marketing professional we seek is a collaborative, customer-centered leader with these qualifications.
**Basic Qualifications:**
- Doctorate degree and 2 years of marketing, sales, and/or commercial operations experience OR
- Master’s degree and 4 years of marketing, sales, and/or commercial operations experience OR
- Bachelor’s degree and 6 years of marketing, sales, and/or commercial operations experience OR
- Associate’s degree and 10 years of marketing, sales, and/or commercial operations experience OR
- High school diploma / GED and 12 years of marketing, sales, and/or commercial operations experience
**Preferred Qualifications:**
- Experience leading HCP and / or patient marketing in the U.S. pharmaceutical or biotechnology industry, including development of integrated campaigns across channel types
- Demonstrated ability to rapidly learn complex therapeutic areas and translate scientific, customer, and market dynamics into compelling HCP promotion; oncology marketing experience and familiarity with prostate cancer care pathways and the multidisciplinary care ecosystem are preferred
- Demonstrated ability to convert customer, market, and performance data into crisp insights, strategic choices, and measurable test-and-learn optimization plans
- Experience leading agencies and external partners, managing complex workstreams and budgets, and delivering high-quality work under tight timelines
- Exceptional cross-functional leadership and influence skills, with the judgment to navigate medical, legal, regulatory, and compliance requirements in a patient-centered, customer-relevant way
- Excellent written, verbal, and executive presentation skills, with the ability to make complex concepts clear and build alignment across diverse stakeholders
### **What you can expect of us**
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
### Apply now and make a lasting impact with the Amgen team.
### **careers.amgen.com**
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
### **Application deadline**
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
### Sponsorship
Sponsorship for this role is not guaranteed.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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**Salary Range**
149,349.25USD -202,060.75 USD