合作伙伴营销经理（现场与渠道 - MSP）
Partner Marketing Manager (Field & Channel - MSP)
Aura致力于打造更安全的互联网。在这个生活日益在线化的世界中，Aura开创性的智能数字安全产品套件帮助数百万客户抵御数字威胁，这个数字正在迅速增长。这是Aura充满机遇的阶段，我们全球400多名员工组成的团队由一支成功将初创公司发展为数十亿美元企业的领导团队所引领。
和我们一起创造吧！
我们正在寻找一位亲力亲为的合作伙伴营销经理，帮助我们构建和扩展我们的MSP合作伙伴生态系统。这个职位结合了现场营销（招募和赋能新合作伙伴）与渠道营销（激活合作伙伴并帮助他们实现收入）。
你将与销售、合作和产品团队紧密协作：
- 招募新的MSP合作伙伴
- 快速地招募和赋能合作伙伴
- 创建简单、可重复的项目，帮助合作伙伴更有效地向MSP和终端客户销售
主要职责：
合作伙伴招募与现场营销
- 规划并执行营销项目以吸引和招募新的MSP合作伙伴
- 通过以下方式支持合作伙伴招募：
- 行业活动和会议
- 网络研讨会、路演和虚拟活动
- 与销售外展一致的基于账户的营销和定向活动
- 为MSP受众和垂直领域定制信息和活动
- 与销售团队密切合作，支持合作伙伴管道增长
合作伙伴赋能
- 开发和维护合作伙伴可用的资料，包括：
- 信息和定位指南
- 演示文稿和单页简介
- 电子邮件和活动模板
- 确保合作伙伴了解向谁销售、如何销售以及为何能赢
渠道营销与赋能
- 构建和管理共同营销项目，帮助合作伙伴销售更多：
- 联合品牌活动
- 即时需求生成工具包
- 合作伙伴销售赋能材料
- 推动合作伙伴在入职后的参与和激活
- 与合作伙伴合作推出活动并跟踪采用情况
- 识别表现最佳的合作伙伴并帮助扩大成功经验
市场进入协作
- 与以下团队协作：
- 销售团队进行合作伙伴招募和交易支持
- 产品和营销团队进行信息传递和发布
- 数字营销团队进行品牌认知、潜在客户获取和培育活动
- 在营销决策中代表合作伙伴的声音
- 提供反馈循环以改进合作伙伴项目和资料
衡量与优化
- 跟踪并报告合作伙伴营销表现
查看英文原文
Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura, and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations.
Come build with us!
We’re looking for a hands-on Partner Marketing Manager to help us build and scale our MSP partner ecosystem. This role blends field marketing (recruiting and enabling new partners) with channel marketing (activating partners and helping them drive revenue).
You’ll work closely with sales, partnerships, and product to:
- Recruit new MSP partners
- Onboard and enable partners quickly
- Create simple, repeatable programs that help partners sell more effectively to MSPs and end customers
Key Responsibilities:
Partner Recruitment & Field Marketing
- Plan and execute marketing programs to attract and recruit new MSP partners
- Support partner recruitment through:
- Industry events and conferences
- Webinars, roadshows, and virtual events
- Account-based marketing & targeted campaigns aligned with sales outreach
- Customize messaging and campaigns for MSP audiences and verticals
- Partner closely with sales to support partner pipeline growth
Partner Enablement
- Develop and maintain partner-ready assets, including:
- Messaging and positioning guides
- Pitch decks and one-pagers
- Email and campaign templates
- Ensure partners understand who to sell to, how to sell, and why they win
Channel Marketing & Enablement
- Build and manage co-marketing programs that help partners sell more:
- Co-branded campaigns
- Turnkey demand-gen kits
- Partner sales enablement materials
- Drive partner engagement and activation post-onboarding
- Work with partners to launch campaigns and track adoption
- Identify top-performing partners and help scale what’s working
Go-To-Market Collaboration
- Collaborate with:
- Sales on partner recruitment and deal support
- Product and marketing on messaging and launches
- Digital marketing on awareness, lead generation, and nurture campaigns
- Serve as the voice of the partner in marketing decisions
- Provide feedback loops to improve partner programs and assets
Measurement & Optimization
- Track and report on partner marketing performance, including:
- Partner recruitment pipeline
- Active vs. inactive partners
- Partner-sourced or partner-influenced revenue
- Use insights to improve enablement and campaigns over time
Qualifications:
Required:
- 4–8 years of experience in field marketing, channel marketing, or partner marketing
- Background in managed services or managed security services
- Proven ability to create and execute programs from scratch
- Experience tracking partner marketing performance (MQLs, pipeline influence, campaign effectiveness)
- Ability to work on multiple projects in a fast-paced, dynamic environment and adapt quickly to changing business needs.
- Team player who collaborates effectively with cross-functional teams
- Self-starter who’s comfortable operating in fast-moving environments
Nice to Have:
- Experience building or scaling an MSP or reseller program
- Experience selling to the MSP ecosystem
- Familiarity with MDF or co-marketing programs
- Experience working in Google Workspace
What Success Looks Like:
- Increase the number of signed and onboarded MSP partners
- Partners are confidently running campaigns and closing deals
- Sales teams see marketing as a strong partner recruitment and enablement engine
- Repeatable, scalable partner marketing programs are in place
Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $105,000 - 115,000 but may vary depending on job-related knowledge, skills, experience and location.
Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any protected category. Beyond equal employment opportunity, Aura is committed to being an inclusive community where all feel welcome.
Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please let your Talent Acquisition Partner know.
Important privacy information for United States based job applicants can be found here.
Originally posted on Himalayas