付费搜索总监，教育领域
Director of Paid Search, EDU
我们是谁
Zeta Global（纽约证券交易所代码：ZETA）是基于人工智能的营销云平台，利用先进的人工智能（AI）和数万亿消费者信号，使营销人员更高效地获取、增长和保留客户。通过 Zeta 营销平台（ZMP），我们的愿景是通过将身份识别、智能分析和全渠道激活统一到一个平台中，让复杂的营销变得简单——由行业内最大的专有数据库和 AI 驱动。我们的跨多个垂直领域的企业客户能够通过每个渠道为每位消费者提供个性化体验，从而提升营销活动的效果。Zeta 由 David A. Steinberg 和 John Sculley 于 2007 年创立，总部位于纽约市，并在全球设有办事处。如需了解更多信息，请访问 www.zetaglobal.com。
职位描述
我们正在寻找一位具有战略眼光、数据驱动的付费搜索总监，以支持我们搜索团队的高等教育部门。你将负责制定教育行业客户的付费搜索策略，确保最佳执行，并推动可衡量的业务成果。
该职位需要在战略视野和实际管理之间取得平衡。你将负责指导客户策略，监督绩效，并确保从头到尾的付费搜索活动执行无误。
客户策略与领导力
- 将客户业务目标转化为 Google 和 Microsoft Ads 上的全漏斗搜索策略
- 主导账户规划，包括预算分配、预测、受众策略和测试路线图
- 识别性能机会和风险，主动推荐优化和增长策略
- 在客户对话、季度回顾会议（QBR）和绩效评审中担任战略主导角色
绩效责任
- 监督付费搜索活动的全流程执行，包括账户设置、预算节奏、优化和报告
- 对招生绩效结果和 KPI（如 CPL、CPE、CPS 和整体效率）负责
- 建立测试框架和创新管道，持续提升效果
- 监督账户结构、竞价策略、受众分层和自动化方法
- 确保一致使用测量最佳实践、归因模型和转化跟踪
- 推动新功能、AI 驱动特性和自动化工具的采用
分析与报告
- 与分析和运营团队合作
查看英文原文
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
The Role
We’re looking for a strategic, data-driven Director of Paid Search to support a Higher Education division of our search team. You’ll be responsible for shaping paid search strategy across EDU clients, ensuring best-in-class execution, and driving measurable business outcomes.
This role requires a balance of strategic vision and hands-on management. You’ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end.
Client Strategy & Leadership
- Translate client business goals into full-funnel search strategies across Google and Microsoft Ads
- Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps
- Identify performance opportunities and risks, proactively recommending optimizations and growth strategies
- Serve as a strategic lead in client conversations, QBRs, and performance reviews
Performance Ownership
- Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
- Accountable for enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency
- Establish testing frameworks and innovation pipelines to continuously improve results
- Oversee account structure, bidding strategies, audience layering, and automation approaches
- Ensure consistent use of measurement best practices, attribution models, and conversion tracking
- Drive adoption of new betas, AI-driven features, and automation tools
Analysis & Reporting
- Partner with analytics and ops teams to improve reporting, automation, and scalability
- Monitor industry trends, platform changes, and competitive landscape
- Deliver clear, data-driven performance reports and insights to clients, diving into the “why” behind the data
- Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
- Ensure accuracy, consistency, and timeliness of reporting
Qualifications
- 8-12+ years of relevant paid search experience
- Hands-on experience managing monthly budgets of $500k+
- Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS
Preferred but not required
- Skai experience
- Google Ads Certifications is a plus
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $120,000-$140,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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