产品营销高级经理
Product Marketing Senior Manager
职位名称:产品营销高级经理
工作地点:马萨诸塞州波士顿
工作地点类型:远程
合同类型:全职
职级:
Veeva Systems 是一家以使命驱动的组织,是行业云领域的先驱,帮助生命科学公司更快地将治疗方案带给患者。作为历史上增长最快的 SaaS 公司之一,我们在上一个财年收入突破了 30 亿美元,并且未来仍有巨大的增长潜力。
Veeva 的核心价值观是:做正确的事、客户成功、员工成功和速度。我们不仅仅是一家上市公司——2021 年,我们成为首家公开的公共利益公司(PBC),在法律上承诺平衡客户、员工、社会和投资者的利益。
作为一家支持远程办公的公司,我们支持你在家或办公室工作,让你在理想的环境中茁壮成长。
加入我们,共同变革生命科学行业,致力于对客户、员工和社区产生积极影响。
职位描述
我们正在寻找一位产品营销高级经理,负责 Veeva Vault CRM 套件在美国的产品营销工作,这是生命科学领域领先的代理互动平台。你将与市场策略和产品管理团队紧密合作,制定 Vault CRM 套件产品的定位、信息传递、价值主张和上市策略,包括针对行业的 AI 能力。你将把产品愿景和创新、客户声音和价值以及市场机会转化为有说服力的故事,推动客户成功和增长。
在这个职位中,你将主导产品发布、版本营销、销售赋能、客户倡导和内容策略。合适的候选人将在协作、快节奏的环境中表现出色,同时也能在制定长期营销策略和推动执行方面游刃有余。
成功需要一位高度自我驱动且善于协作的领导者,能够适应矩阵式组织结构,有效与相关方合作,并在每个客户接触点上传达清晰而有说服力的信息。
你将负责
· 与市场策略、产品管理、销售及现场/整合营销团队合作,制定并执行年度战略营销计划,包括客户留存、采用率和交叉销售/升级销售策略
· 领导并指导 Vault CRM 套件产品营销计划的团队执行,建立一致的运营节奏
查看英文原文
Job Title: Product Marketing Senior Manager
Job Location: Boston, MA
Job Location Type: Remote
Job Contract Type: Full-time
Job Seniority Level:
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
We are seeking a Product Marketing Sr. Manager to lead U.S. product marketing for Veeva Vault CRM Suite, the leading agentic engagement platform for life sciences. You will partner closely with Market Strategy and Product Management to develop the positioning, messaging, value propositions, and go-to-market strategy for Vault CRM Suite products, including industry-specific AI capabilities. You will translate product vision and innovation, customer voice and value, and market opportunities into compelling narratives that drive customer success and growth.
In this role, you will lead product launches, release marketing, sales enablement, customer advocacy, and content strategy. The right candidate will thrive in a collaborative, fast-paced environment and is equally comfortable developing long-term marketing strategy and driving execution.
Success requires a highly self-motivated and collaborative leader with the adaptability to navigate a matrixed organization, partner effectively with stakeholders, and deliver clear, compelling narratives across every customer touchpoint.
What You'll Do
- In collaboration with market strategy, product management, sales, and field/integrated marketing, develop and execute against an annual, strategic marketing plan—including customer retention, adoption, and cross-sell/upsell strategies
- Lead and guide team execution for Vault CRM Suite product marketing initiatives, establishing a consistent operational cadence across market strategy, product management, and marketing
- Develop and refine messaging in partnership with market strategy, pulling it through to all external channels, web properties, and customer-facing assets
- Empower field sales and customer-facing teams by translating product releases and strategic narratives into high-impact enablement tools and presentation decks
- Own the content strategy, and develop assets (thought leadership, videos, website copy, blog posts, infographics, etc.) that articulate solution value and showcase customer success
- Own and execute large scale customer conference agendas and content, product launches and releases, and customer advocacy programs
- Drive product awareness through PR, article placements, and social media
- Build and maintain an optimized library of sales collateral and competitive assets
Requirements
- 6+ years of B2B enterprise software product marketing experience, with demonstrated experience leading initiatives in a complex, fast-paced environment
- High level of self-motivation—proven ability to proactively navigate internal organizational structures and integrate into existing cross-functional cadences
- Exceptional narrative refinement and writing skills; proven capability to take strategic product concepts and turn them into clear, polished customer messaging
- Demonstrated track record of cross-functional alignment, working seamlessly with market strategy, product management, and field/integrated marketing stakeholders
- Strong project management and operational execution skills, with high attention to detail and accountability
- Bachelor's degree or equivalent work experience
Nice to Have
- Experience marketing a category-leading enterprise B2B software product with significant market share
- Experience with customer adoption, customer advocacy, or account-based marketing (ABM) expansion programs
Interviewing with Veeva
We value your time and believe in a transparent hiring process. Here is the process you can expect.
- Follow the application process and submit your resume.
- Within 3 days, you will receive a link to a personality assessment administered by a third party.
- Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
- If moving to the interview stage, the process is as follows:
- A conversation with the hiring manager
- A practical case exercise
- A final conversation with our group's Senior Leader.
- Once all interviews are complete, the manager will be in touch with a final decision.
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $95,000 - $175,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at .
This job is curated by Lifelancer.
Lifelancer is a talent-hiring platform in Life Sciences, Pharma and IT. The platform connects talent with opportunities in pharma, biotech, health sciences, healthtech and IT domains.
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Originally posted on Himalayas