美国市场内容营销经理
Content Marketing Manager, US Market
职位描述
在一家处于种子阶段的AI通信软件公司负责美国市场的内容营销。你将塑造企业发现、理解和信任其服务的方式，与协作团队共同贯穿客户旅程。
你将负责的工作包括
- 在付费广告、落地页、有机内容和产品沟通中定义信息和语气。
- 为美国受众撰写和优化网站和落地页文案。
- 为付费渠道（包括Meta、Google和LinkedIn）创作以转化为目标的文案。
- 编写视频和付费社交广告创意，包括YouTube内容。
- 在社交媒体平台上制定并执行有机内容策略。
- 与创作者、客户和意见领袖合作，制作真实的内容。
- 使用用户研究、分析和A/B测试来提升信息和内容表现。
- 为产品定位和市场进入策略做出贡献。
我们寻找的人选需具备
- 至少4年的内容营销、文案写作或增长营销经验。
- 在B2B SaaS或其他快速发展的软件环境中工作的经验。
- 熟练或C2级别的英语水平，具备针对美国受众的优秀写作能力。
- 对效果营销和以转化为目标的文案写作有理解。
- 具有创建美国市场内容、撰写付费渠道文案、编写广告创意和构建社交媒体内容策略的经验。
- 分析型、实验型思维，包括使用研究和表现数据来优化信息的经验。
薪酬与福利
年薪为7万美元至15万美元。不提供签证担保。
地点
此职位为位于美国纽约州纽约市的现场工作。
查看英文原文
ABOUT THE ROLE
Own content marketing for the US market at a seed-stage AI communications software company. You will shape how businesses discover, understand, and trust the product, with messaging across the customer journey from paid campaigns to product positioning.
WHAT YOU'LL DO
- Define a clear and consistent voice across ads, landing pages, organic content, and product messaging.
- Write and optimize website and landing page copy for US audiences.
- Create conversion-focused copy for paid channels such as Meta, Google, and LinkedIn.
- Script video and paid social ad creatives, including content for YouTube.
- Develop and execute organic content strategies across social platforms.
- Collaborate with creators, customers, and influencers to produce authentic content.
- Use user research, analytics, and A/B testing to improve messaging and content performance.
- Contribute to product positioning and go-to-market messaging.
WHAT WE'RE LOOKING FOR
- At least 4 years of experience in content marketing, copywriting, or growth marketing.
- Experience in B2B SaaS or another fast-growing software environment.
- Excellent English writing skills tailored to a US audience, with native or C2-level proficiency.
- A strong understanding of performance marketing and conversion-focused copywriting.
- Experience writing paid-channel copy, scripting video ads, and creating organic social content.
- An analytical, experimental approach, including experience using research, analytics, or A/B testing to refine content.
COMPENSATION & BENEFITS
Salary range: $70,000 to $150,000 USD annually. Visa sponsorship is not available.
LOCATION
On-site in New York, New York, United States.