Senior SEO Manager
职位描述：我们正在寻找一个有才华的 SEO 经理来监督我们的搜索引擎优化策略和执行。作为 SEO 经理，你将负责制定和实施全面的 SEO 计划以提高网站的可见性，排名和在搜索引器中流量。你将密切合作与跨功能团队来优化网站内容，技术基础设施和离站点因素来推动有机增长并实现业务目标。责任：·开发和执行符合业务目标和目标的战略 SEO 计划，专注于增加有机流量，排名以及转换。· 进行关键词研究，以确定对目标受众和行业相关的潜在关键字和主题，并将它们集成到网站内容和优化策略中。· 用 Google Analytics,Google 搜索控制台和 SEO 软件来监测和分析网站性能指标，包括流量，排名和用户参与度。· 进行技术 SEO 审计，以确定和解决网站问题，如爬行错误，破解链接和站点速度，这些问题可能会影响搜索引擎的可见性和用户体验。· 与内容创作者，设计师，开发人员和营销团队合作，在所有网站资产和倡议中实施 SEO 最佳实践和建议。·保持业界趋势，算法更新和 SEO 最佳实习时刻，并做出相应的策略和战术调整的建议。·监控和分析竞争对手网站和 SEO 战略，以识别机会和缺口，并制定战略来维持竞争优势。· 培养和维护与外部合作伙伴，机构和供应商的关系以支持 SEO 倡议并推动结果。· 为利益相关者和领导团队准备和呈现有关 SEO 绩效，关键指标以及目标进展的定期报告。要求：· 在营销，通信，业务管理或相关领域获得学士学位。· 最少有5年的 SEO 经验，具有改善有机搜索性能和提高可测量的结果的证明记录。· 对搜索引擎算法，排名因素和 SEO 最佳实践的强烈了解。· 在 SEO 工具方面熟练学习。·
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Job Description:We are looking for a talented SEO Manager to oversee our search engine optimization strategy and execution. As the SEO Manager, you will be responsible for developing and implementing comprehensive SEO plans to improve our website's visibility, ranking, and traffic across search engines. You will collaborate closely with cross-functional teams to optimize website content, technical infrastructure, and off-site factors to drive organic growth and achieve business objectives.
Responsibilities:
- Develop and execute strategic SEO plans that align with business goals and objectives, focusing on increasing organic traffic, rankings, and conversions.
- Conduct keyword research to identify high-potential keywords and topics relevant to our target audience and industry, and integrate them into website content and optimization strategies.
- Optimize website content, including landing pages, blog posts, and product pages, for targeted keywords, user intent, and search engine visibility.
- Monitor and analyze website performance metrics, including traffic, rankings, and user engagement, using tools such as Google Analytics, Google Search Console, and SEO software.
- Conduct technical SEO audits to identify and address website issues, such as crawl errors, broken links, and site speed, that may impact search engine visibility and user experience.
- Collaborate with content creators, designers, developers, and marketing teams to implement SEO best practices and recommendations across all website assets and initiatives.
- Stay abreast of industry trends, algorithm updates, and best practices in SEO, and make recommendations to adapt strategies and tactics accordingly.
- Monitor and analyze competitor websites and SEO strategies to identify opportunities and gaps, and develop strategies to maintain a competitive edge.
- Develop and maintain relationships with external partners, agencies, and vendors to support SEO initiatives and drive results.
- Prepare and present regular reports on SEO performance, key metrics, and progress toward goals to stakeholders and leadership teams.
Requirements:
- Bachelors degree in Marketing, Communications, Business Administration, or related field.
- Minimum of 5 years of experience in SEO, with a proven track record of improving organic search performance and driving measurable results.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools and software, such as Moz, SEMrush, Ahrefs, Screaming Frog, and Google Analytics.
- Excellent analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions.
- Strong communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels of the organization.
- Detail-oriented with a focus on accuracy and quality assurance in all SEO initiatives.
- Experience with website CMS platforms (e.g., WordPress, Drupal) and HTML/CSS is a plus.
- Google Analytics and Google Ads certifications are desirable.
- Passion for SEO and digital marketing, with a desire to stay up-to-date with industry trends and developments.
Originally posted on Himalayas