产品增长(变现)经理
Product Growth (Monetisation) Manager
我们是 Aperture
Aperture 是一家增长咨询公司,也是有抱负的移动应用、平台和数字产品的广告合作伙伴。我们横跨效果营销、创意策略、产品优化、客户关系管理、分析和实验,帮助公司实现规模化增长。我们的客户依赖我们识别最大的增长机会,将其转化为精心设计的实验,并带来可衡量的商业影响。我们的工作就是让增长发生。
职位描述
我们正在寻找一位拥有深入实践经验的变现经理,专注于通过订阅模式增长移动端应用。
你将负责在一系列客户中领导变现策略和实验,涉及注册流程、付费墙、定价、套餐、试用、优惠、产品限制、留存和取消等环节。你必须亲自配置并运行过 RevenueCat 和 Adapty 中的实验,深入了解这些平台的工作原理,并在数据或实现不符合预期时自信地诊断问题。
你将结合商业思维、客户理解、产品分析和严谨的实验,帮助客户在不牺牲留存率或长期价值的前提下提升收入。
职责
- 审计客户的变现模型、订阅基础设施、转化漏斗、分析和实验历史,然后制定优先级路线图。
- 亲自配置和管理 RevenueCat 和 Adapty 中的产品、权限、套餐、付费墙、展示位置、受众、定向和实验。
- 领导定价、套餐、试用、优惠、注册流程、付费墙、产品限制、本地化、取消和从网页到应用的旅程等方面的实验。
- 设计严谨的测试,包括明确的假设、成功指标、安全措施、受众、流量分配和决策标准。
- 分析完整的订阅漏斗,从转化、试用转付费到续订、流失、收入和客户终身价值,识别误导性结果以及不同群体之间的显著差异。
- 在 RevenueCat、Adapty、应用商店、产品分析、归因平台和数据仓库之间协调数据,与技术团队合作解决跟踪或实现问题。
- 将行为数据、客户研究和商业洞察转化为更强的方案和实验,与设计、产品、工程、分析和 CRM 团队合作进行发布和质量验证。
- 向客户提供清晰的建议和结果,记录每个实验并贡献可复用的学习成果
查看英文原文
Meet Aperture
Aperture is a growth consultancy and advertising partner for ambitious apps, platforms and digital products.
We work across performance marketing, creative strategy, product optimisation, CRM, analytics and experimentation to help companies scale. Our clients rely on us to identify the biggest growth opportunities, turn them into well-designed experiments and deliver measurable commercial impact.
Our job is to make growth happen.
The role
We’re looking for a Monetisation Manager with deep, hands-on experience growing subscription-based mobile apps.
You will lead monetisation strategy and experimentation across a portfolio of clients, working across onboarding, paywalls, pricing, plans, trials, offers, product gating, retention and cancellation.
You must have personally configured and run experiments in both RevenueCat and Adapty, understand how the platforms work in detail and be confident diagnosing problems when the data or implementation does not behave as expected.
You’ll combine commercial thinking, customer understanding, product analytics and rigorous experimentation to help clients increase revenue without sacrificing retention or long-term value.
Requirements
What you’ll own
- Audit clients’ monetisation models, subscription infrastructure, funnels, analytics and experiment history, then build prioritised roadmaps.
- Personally configure and manage products, entitlements, offerings, paywalls, placements, audiences, targeting and experiments in RevenueCat and Adapty.
- Lead experimentation across pricing, plans, trials, offers, onboarding, paywalls, product gating, localisation, cancellation and web-to-app journeys.
- Design rigorous tests with clear hypotheses, success metrics, guardrails, audiences, traffic allocation and decision criteria.
- Analyse the full subscription funnel, from conversion and trial-to-paid through renewal, churn, revenue and LTV, identifying misleading results and meaningful differences between cohorts.
- Reconcile data across RevenueCat, Adapty, the app stores, product analytics, attribution platforms and warehouse data, resolving tracking or implementation issues with technical teams.
- Turn behavioural data, customer research and commercial insight into stronger propositions and experiments, working with design, product, engineering, analytics and CRM teams to launch and QA them.
- Present clear recommendations and results to clients, documenting every experiment and contributing reusable learnings to Aperture OS.
What we’re looking for
- Significant experience monetising consumer subscription apps across iOS and Android, with a proven impact on conversion, revenue or retention.
- Deep, hands-on expertise in RevenueCat and Adapty, including personally configuring subscription products, paywalls and experiments.
- Strong knowledge of App Store and Google Play subscriptions and rigorous A/B testing, from experiment design and sample size through to revenue maturity.
- Excellent analytical and commercial judgement, including the ability to interpret funnel data, distinguish short-term conversion gains from genuine LTV growth and diagnose tracking issues.
- Clear, confident client communication and a proactive approach to managing multiple workstreams, dependencies and blockers.
Particularly valuable experience
- Superwall, Purchasely or similar monetisation platforms.
- Product analytics tools such as Amplitude, Mixpanel, Firebase or PostHog, plus SQL or event-level analysis.
- Web-to-app monetisation, localisation, cancellation flows and churn reduction.
- Working across multiple clients in a consultancy or agency environment.
What success looks like
Within your first few months, you will have:
- Established clear monetisation baselines and prioritised experimentation roadmaps for your clients.
- Launched rigorous tests through RevenueCat and Adapty across pricing, paywalls, onboarding and retention.
- Improved the reliability of monetisation data and the quality of experiment decisions.
- Turned results into actionable recommendations and reusable learnings for clients and Aperture OS.
How we work
- Client success is our success.
- We take ownership of outcomes and raise blockers early.
- We use evidence to make decisions and focus on measurable impact.
- We communicate directly, thoughtfully and without ego.
- We document what we learn so every experiment makes the next one smarter.
Originally posted on Himalayas