ASO经理 - BIG 特许经营
ASO Manager - BIG Franchise
12个月的自由职业合作，有延长选项。
我们正在寻找一名ASO经理，负责并扩展我们在大型游戏产品组合中的全球商店影响力。这是一份12个月的自由职业工作，根据业务需求可能延长。在这个实际操作的角色中，你将全面负责我们的App Store、Google Play、Samsung和Microsoft商店表现，推动有机增长并最大化转化率。
紧密配合工作室目标，你将结合数据驱动策略与高影响力的执行——测试假设，优化商店资产，并优化元数据，将商店页面转化为高转化的增长引擎，同时与UA和Product紧密合作，确保全漏斗对齐。
你的职责
ASO策略与转化率优化（CRO）
- 负责App Store、Google Play、Samsung Galaxy Store和Microsoft Store的端到端ASO策略——从新发布到成熟产品。
- 建立并优先处理持续的CRO测试清单（A/B测试、商店页面实验），基于创意和竞争分析，使用CPP/CSL为不同活动和受众定制路径。
- 在主要市场中主导商店页面的本地化和文化适配——元数据、视觉效果和信息根据当地受众进行调整。
- 在整个产品组合中塑造统一的、品牌级别的商店形象和定位，超越单个产品的优化。
平台项目与政策管理
- 跟踪App Store、Google Play、Samsung和Microsoft的平台功能发布和商店推出，评估其对我们产品组合的相关性。
- 评估并管理参与平台增长/忠诚度计划（例如Google Play的Level Up），在注册前权衡利弊。
- 监控商店算法、指南和法规变化，调整元数据和策略以保护有机流量。
商店与AEO
- 推动关键词研究、聚类和元数据创建，针对每个商店的算法和本地市场进行定制。
- 使用AI驱动的工具扩大语义扩展、元数据生成和情感分析。
- 优化AEO，确保在传统搜索和新兴AI驱动发现中的可见性。
全漏斗协作与报告
- 与UA和Product合作实现全漏斗对齐——将ASO与付费策略、创意主题和更新路线图连接起来。
- 在产品组合中发现优化机会和快速收益，按影响和努力程度进行优先级排序。
查看英文原文
Freelance engagement on a 12 month contract, with the option to extend.
We are looking for an ASO Manager to own and scale our global store presence across the BIG games portfolio. This is a 12-month freelance engagement, with potential to extend based on business needs. In this hands-on role, you will take full ownership of our App Store, Google Play, Samsung & Microsoft store performance, driving organic growth and maximizing conversion rates worldwide.
Aligning closely with studio goals, you will bridge data-driven strategy with high-impact execution — testing hypotheses, refining store assets, and optimizing metadata to turn store pages into high-converting growth drivers, while working in close collaboration with UA and Product to ensure full-funnel alignment.
YOUR RESPONSIBILITIES
ASO Strategy & Conversion Rate Optimization (CRO)
- Own end-to-end ASO strategy across App Store, Google Play, Samsung Galaxy Store, and Microsoft Store - from new launches to mature live titles.
- Build and prioritize a continuous CRO testing backlog (A/B, store-page experiments) informed by creative and competitive analysis, using CPP/CSL to tailor journeys by campaign and segment.
- Lead store page localization and culturalization across key markets - metadata, visuals, and messaging adapted to local audiences.
- Shape a cohesive, franchise-level store identity and positioning across the portfolio, beyond single-title optimization.
Platform Program & Policy Management
- Track platform feature releases and store roll-outs across App Store, Google Play, Samsung, and Microsoft, assessing relevance to our portfolio.
- Evaluate and manage participation in platform growth/loyalty programs (e.g., Google Play's Level Up), weighing trade-offs before enrollment.
- Monitor store algorithm, guideline, and regulatory changes, adjusting metadata and tactics to protect organic traffic.
Store & AEO
- Drive keyword research, clustering, and metadata creation tailored to each store's algorithm and local markets.
- Use AI-driven tools to scale semantic expansion, metadata generation, and sentiment analysis.
- Optimize for AEO, ensuring visibility across both legacy search and emerging AI-driven discovery.
Full-Funnel Collaboration & Reporting
- Partner with UA and Product for full-funnel alignment - connecting ASO to paid strategy, creative themes, and update roadmaps.
- Spot optimization opportunities and quick wins across the portfolio, prioritized by impact and effort.
- Own regular KPI reporting and stakeholder check-ins.
- Oversee review and rating management - surfacing sentiment and UX/product insights.
YOUR PROFILE
- 4+ years of hands-on experience in ASO, ideally within the mobile gaming industry.
- Proven track record of driving measurable growth in store visibility, keyword rankings, and organic conversion rate across global markets.
- Deep understanding of mobile gaming audiences, player motivations, and trends (experience with casual or simulation games is a strong plus).
- Excellent balance between analytical rigor (hypothesis testing, performance tracking) and creative intuition (visual asset storytelling, messaging).
- Proficiency with industry-standard ASO and analytics platforms (e.g., AppTweak, Sensor Tower, SplitMetrics, or similar).
- Experience navigating platform program enrollment decisions (e.g., Google Play's Level Up or similar loyalty/growth programs) is a strong plus.
- Experience in review management is a plus
Originally posted on Himalayas