付费数字营销
Paid Digital Marketing
付费数字专家
职位简介
你是否是一位以数据为导向的数字营销人员，热衷于将广告支出转化为实际成果？你是否对广告活动表现充满热情，整天沉浸在Google Ads中，并懂得如何让每一分钱都发挥最大价值？如果是这样，我们希望你加入我们的团队。
Zinda Law Group正在寻找一位付费数字专家，负责制定并执行我们的付费广告策略，帮助我们接触到最需要我们的人群。这是一个高可见度的职位，你的工作将直接影响公司的增长——你将获得支持、资源和创意自由来正确地完成这项工作。
你将负责的工作
付费搜索与广告活动管理
- 在Google Ads及其他平台上构建、管理和扩展付费搜索广告活动。
- 进行深入的关键词研究，以最大化预算效率，同时实现流量、转化率和投资回报率/每次点击收益目标。
- 通过Google Analytics监控、分析和优化广告活动指标，确保始终处于最佳性能状态。
- 为管理层制作清晰、可操作的每周绩效报告。
- 对关键词扩展和预算优先级提出战略建议。
付费社交媒体
- 执行和管理能带来合格流量和转化的付费社交媒体广告活动。
- 跟踪平台趋势和算法变化，保持我们的广告活动具有竞争力。
跨职能贡献
- 以高度的责任感和主动性管理个人及团队项目。
- 与管理层合作制定长期品牌战略和定位。
- 建立并维护与供应商的关系，同时紧跟付费广告的最新动态。
- 我们寻找的条件
- 最低要求：
- 精通Google Ads、Google Analytics、Google Search Console和Meta Ads。
- 有管理大规模PPC广告活动的实操经验。
- 具备强烈的分析思维，拥有出色的解决问题和项目管理能力。
- 注重细节，能够按时完成任务，并在快节奏环境中茁壮成长。
- 沟通清晰自信，能够向管理层进行汇报并互动交流。
- 加分项：
- 市场营销、商业或相关领域的学士学位。
- 在律师事务所或法律营销环境中的工作经验。
- 为什么选择Zinda？
- 在Zinda Law Group，我们不只是投放广告——我们为那些生活被彻底改变的人而战。在这里，你的工作不仅仅是为了点击量和转化率，而是有更深远的意义。你将加入一个高效、有抱负的团队，这个团队正在快速成长，并致力于培养人才。
查看英文原文
Paid Digital Specialist
About the Role
Are you a data-driven digital marketer who loves turning ad spend into real results? Do you geek out over campaign performance, live inside Google Ads, and know how to make every dollar work harder? If so, we want you on our team.
Zinda Law Group is looking for a Paid Digital Specialist who's ready to own our paid advertising strategy and help us reach the people who need us most. This is a high-visibility role where your work directly impacts the firm's growth — and you'll have the support, resources, and creative freedom to do it right.
What You'll Do
Paid Search & Campaign Management
- Build, manage, and scale paid search campaigns across Google Ads and beyond.
- Conduct deep keyword research to maximize budget efficiency while hitting traffic, conversion, and ROI/ROAS goals.
- Monitor, analyze, and optimize campaign metrics via Google Analytics to ensure peak performance at all times.
- Produce clear, actionable weekly performance reports for leadership.
- Make strategic recommendations on keyword expansion and budget prioritization.
Paid Social
- Execute and manage paid social media campaigns that drive qualified traffic and conversions.
- Stay ahead of platform trends and algorithm changes to keep our campaigns competitive.
Cross-Functional Contributions
- Manage individual and team projects with a high degree of ownership and accountability.
- Collaborate with leadership on long-term brand strategy and positioning.
- Build and maintain relationships with vendors while staying current on the latest in paid advertising.
What We're Looking For
Minimum Requirements:
- Proficiency in Google Ads, Google Analytics, Google Search Console, and Meta Ads.
- Proven experience managing large-scale PPC campaigns.
- Strong analytical mindset with sharp problem-solving and project management skills.
- Detail-oriented, deadline-driven, and able to thrive in a fast-paced environment.
- Clear, confident communicator — comfortable presenting to and interacting with executive leadership.
Bonus Points:
- Bachelor's degree in Marketing, Business, or a related field.
- Previous experience in a law firm or legal marketing environment.
Why Zinda?
At Zinda Law Group, we don't just run ads — we fight for people whose lives have been turned upside down. Your work here has a purpose beyond clicks and conversions. You'll be part of a high-performing, ambitious team that's growing fast and investing in the people who help make it happen.
- Competitive compensation tied to performance and impact.
- Health insurance and comprehensive benefits.
- A collaborative, energetic team that celebrates wins and learns from losses.
- Room to grow — we promote from within and reward initiative.
Zinda Law Group is an equal opportunity employer. Reasonable accommodations will be made for individuals with disabilities.
Note to Recruiters: We are not working with third-party agencies at this time. Unsolicited resumes will not be considered.
Originally posted on Himalayas