出海雷达

体验营销创意总监

Creative Director, Experiential Marketing

设计市场运营限定地区(需当地身份)
公司TH Experiential
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间17 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

职位概述
TH Experiential 正在寻找一位有远见的创意总监,负责带领我们整个体验类工作的概念开发和创意执行,从大型活动和沉浸式环境到混合型和数字营销活动。
这是一个领导岗位,要求具备战略眼光、文化敏感度和协作精神,能够将大胆的想法转化为令人难忘的体验。你将直接与客户和内部团队合作,打造具有影响力、推动参与度,并将 TH 定位为行业创意强者的突破性作品。
关于 TH Experiential

TH Experiential 是一家以创意为导向的体验类公司,建立在工艺、协作和值得信赖的客户关系之上。自 2006 年以来,我们帮助全球领先品牌打造具有文化共鸣、精心制作的体验,融合叙事、设计和现实世界的影响。我们提供的作品塑造了文化并创造了值得铭记的时刻。
随着体验类需求的增长,TH 正进入下一阶段的有意识增长。我们正在升级领导团队和市场推广方式,以支持日益增多的整合项目,同时保护利润率、清晰度和长期客户关系。这个职位为经验丰富的体验业务拓展领导者提供了难得的机会,共同定义 TH 的增长方式——战略性且可持续地。
主要职责
创意领导

  • 领导整合体验类活动的构思、开发和执行,突破创意边界并满足客户目标。
  • 主导并发展项目的创意愿景,确保与品牌目标、文化相关性和创新执行保持一致。
  • 在创意过程中,为二维设计师、三维空间设计师、动态图形设计师和策略师组成的跨职能团队提供清晰、激励和果断的指导。

客户参与与策略

  • 作为客户的高级创意合作伙伴和值得信赖的顾问,通过每个项目阶段提供战略洞察并赢得信心。
  • 与策略、业务拓展和制作负责人紧密合作,确保创意卓越和战略一致。
  • 有信心向客户的高层和高管团队展示概念和营销思路。

团队建设与指导

  • 管理、指导和激励创意团队,提供可操作的反馈,促进成长,并建立协作的文化。
查看英文原文

Role Overview
TH Experiential is looking for a visionary Creative Director to lead concept development and creative execution across our full portfolio of experiential work, from large-scale activations and immersive environments to hybrid and digital campaigns.
This is a leadership role for a strategic, culture-savvy, and collaborative thinker who thrives on turning bold ideas into unforgettable experiences. You will work directly with clients and internal teams to shape breakthrough work that delivers impact, drives engagement, and positions TH as a creative powerhouse in the industry.
About TH Experiential

TH Experiential is a creatively-led experiential agency built on craft, collaboration, and trusted client partnership. Since 2006, we’ve helped leading global brands create culturally resonant, meticulously produced experiences that blend storytelling, design, and real-world impact. We deliver work that shapes culture and creates moments to remember.
As experiential demand accelerates, TH is entering its next chapter of intentional growth. We’re evolving our leadership team and go-to-market approach to support a growing slate of integrated programs while protecting margins, clarity, and long-term client relationships. This role is a rare opportunity for a seasoned experiential business development leader to help define how TH grows—strategically and sustainably.
Key Responsibilities
Creative Leadership

  • Lead the ideation, development, and execution of integrated experiential campaigns that push creative boundaries and meet client objectives.
  • Champion and evolve the creative vision for projects, ensuring alignment with brand goals, cultural relevance, and innovative execution.
  • Guide cross-functional teams of 2D designers, 3D spacial designers, motion graphic designers, and strategists through the creative process with clarity, inspiration, and decisiveness.

Client Engagement & Strategy

  • Serve as a senior creative partner and trusted advisor to clients, offering strategic insight and inspiring confidence through every phase of a project.
  • Collaborate closely with strategy, business development, and production leads to ensure creative excellence and strategic alignment.
  • Confidently present concepts and campaign thinking to senior client stakeholders and executive teams.

Team Building & Mentorship

  • Manage, mentor, and inspire a team of creatives, providing actionable feedback, fostering growth, and building a collaborative culture of excellence.
  • Attract top creative talent and nurture an environment that values originality, inclusivity, and accountability.
  • Partner with agency leadership to shape the future of the creative department and elevate TH’s creative profile.

Executional Standards

  • Oversee the development of all creative outputs including presentations, visual design, copy, environmental design, and video/motion content.
  • Ensure all creative deliverables are cohesive, brand-aligned, and executed to the highest standard.
  • Maintain ownership of the creative vision throughout production, actively collaborating with internal and external partners to ensure flawless execution.

Agency Marketing

  • For every project, partner with cross functional leads on a content capture plan for marketing materials.
  • Once projects are completed, lead the creative team to develop recaps, case studies, and sales/marketing collateral.
  • Partner with the marketing team to support website updates, social posts, and award submissions.

Core Competencies
Creative Excellence

  • Strong concept development skills, with a portfolio of impactful experiential campaigns, branded environments, and cross-channel content.
  • Ability to translate strategic insights into bold creative direction across in-person, digital, and hybrid formats.
  • Deep understanding of brand storytelling, cultural trends, and audience behavior.

Leadership & Vision

  • Clear, confident communicator with the ability to inspire teams and clients alike.
  • A strong point of view coupled with an openness to collaboration and iteration.
  • Ability to lead high-profile campaigns under pressure while nurturing a culture of creativity and care.

Operational & Financial Acumen

  • Experienced in scoping creative projects, managing timelines, and working within budget parameters.
  • Ability to align creative ambition with business objectives, ensuring profitability and scalability.
  • Skilled at balancing multiple projects simultaneously in a fast-paced, client-focused environment.

Experience & Requirements

  • 10+ years of creative experience with a proven track record in experiential marketing, brand activations, and cross-platform campaigns.
  • 4+ years in a senior creative leadership role with client-facing experience and team oversight.
  • Strong command of visual design, storytelling, and presentation tools (Google, Adobe CC, Figma).
  • Familiarity with digital engagement tools and platforms (e.g., AR/VR, interactive content, social media integrations).
  • Experience working with multi-agency teams and managing external creative/production vendors.

What Defines Your Style

  • You inspire through action and lead with integrity.
  • You say "yes" to new ideas and bring others along with you.
  • You love solving problems creatively and strategically.
  • You’re energized by building culture and growing talent.
  • You deliver under pressure without compromising the work, or your team.

How You Elevate Our Culture

  • You foster a creative culture rooted in respect, generosity, and a shared pursuit of excellence.
  • You’re not only creative—you’re responsible, practical, and clear.
  • You show up for your team and your clients with curiosity, humility, and passion.
  • You help make TH a place where creativity, innovation, and inclusivity thrive.

Originally posted on Himalayas

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