出海雷达

体验活动业务发展负责人

Business Development Lead, Experiential Events

开发工程市场运营职能支持限定地区(需当地身份)
公司TH Experiential
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间17 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

业务发展代表
TH Experiential 正在寻找一位有动力、擅长建立关系的新业务领导者,加入我们担任业务发展代表。你应热爱开拓,具备识别合适品牌的强大技能,打开新业务渠道,并将对话转化为收入。这个职位是一个难得的机会,帮助塑造一家在 1280 亿美元体验营销行业中的成熟机构的成长,你的努力和打开新收入渠道的能力将直接推动我们业务的下一阶段。如果你擅长从零开始建立销售管道,负责自己的业绩,并与一支提供世界级作品的团队合作,我们希望与你交谈。

简介
TH Experiential 是一家拥有 20 年经验的成熟机构,为联合利华、丝芙兰、麦当劳、欧莱雅、eBay、DoorDash、宜家和耐克等知名品牌设计和制作体验营销项目。随着我们的扩展,我们需要一位专注于新业务开发的专职“猎手”。此人应能建立稳定的合格机会管道,加快交易速度,并与领导层和创意团队合作赢得机会。该职位直接向高管层汇报,并与首席创意官、市场营销/增长团队和运营团队紧密合作。

职责
新业务开发

  • 负责完整的前端新业务流程:潜在客户挖掘、外联、资格筛选、发现和机会创建。
  • 建立并维护与 TH Experiential 创意优势和理想客户画像一致的主要品牌和代理机构的目标账户列表。
  • 通过外联活动、社交网络、推荐、行业活动和基于账户的营销产生合格的会议。
  • 承擔年度收入/预订目标,并持续达成管道和成交率目标。

管道与机会管理

  • 负责完整的销售周期,从首次接触直至合同签署,与创意和制作团队合作撰写提案和演讲。
  • 领导关键机会的策略:发现、范围定义、定价策略、提案叙述和成交计划。
  • 在 HubSpot 和 Podio 中保持准确、实时的管道数据;向管理层提供可靠的预测和每周管道更新。
  • 与市场营销/增长团队合作开展活动、分组推广和内容,以支持正在进行的机会。

战略客户定位

  • 分析市场趋势,
查看英文原文

Business Development Lead
TH Experiential is looking for a driven, relationship-savvy new business leader to join us as our Business Development Representative. You should love the hunt and have a robust skillset for identifying the right brands, opening doors, and turning conversations into revenue. This role is a rare opportunity to help shape the growth of an established agency in the $128B experiential marketing industry, where your hustle and ability to open doors that lead to new revenue, will directly fuel the next chapter of our business. If you thrive on building pipeline from scratch, owning your number, and partnering with a team that delivers world-class work, we want to talk to you.
Overview
TH Experiential is an established agency with 20 years of experience designing and producing experiential marketing programs for major brands such as Unilever, Sephora, McDonald’s, L’Oréal, eBay, DoorDash, IKEA, and Nike. As we expand, we need a dedicated “hunter” focused exclusively on new business generation. This person should be someone who can build a consistent pipeline of qualified opportunities, accelerate deal velocity, and partner with leadership and creative on winning pursuits. This role reports directly to executive leadership and works closely with the Chief Creative Officer, Marketing/Growth, and Operations.
Responsibilities
New Business Development

  • Own the full top-of-funnel new business motion: prospecting, outbound, qualification, discovery, and opportunity creation.
  • Build and maintain a target account list of major brands and agencies aligned with TH Experiential’s creative strengths and ideal client profile.
  • Generate qualified meetings through outbound campaigns, networking, referrals, industry events, and account-based marketing.
  • Carry an annual revenue/bookings number and consistently deliver against pipeline and win-rate targets.

Pipeline & Pursuit Management

  • Own the full sales cycle from first contact through signed contract, partnering with the creative and production teams on proposals and pitches.
  • Lead pursuit strategy on key opportunities: discovery, scoping, pricing strategy, proposal narrative, and close plan.
  • Maintain accurate, real-time pipeline data in HubSpot and Podio; provide reliable forecasts and weekly pipeline updates to leadership.
  • Partner with Marketing/Growth on campaigns, segmented outreach, and content that supports active pursuits.

Strategic Account Targeting

  • Analyze market trends, brand spend signals, and competitive activity to identify high-value opportunities.
  • Develop point-of-view materials and tailored outreach that demonstrate understanding of each brand’s business and category.
  • Cultivate relationships with senior decision-makers at major brands as well as creative and PR agencies.
  • Represent TH Experiential at industry events, conferences, and category gatherings to build presence and pipeline.

Cross-Functional Partnership

  • Partner with TH’s creative and production teams to translate client needs into compelling, scoped proposals.
  • Collaborate with the VP of Operations and Head of Production on deal structure, margin targets, and feasibility.
  • Hand off won business cleanly to the Client Lead and project teams with documented context, scope, and success criteria.
  • Contribute to the company’s sales playbook, win/loss analysis, and continuous improvement of the new business motion.

Qualifications

  • Bachelor’s degree in business, marketing, communications, or a related field.
  • 7+ years of business development or sales experience, with at least 3 years selling experiential, brand experience, event marketing, integrated marketing, or related agency services.
  • Demonstrated track record of consistently hitting or exceeding revenue targets in a quota-carrying role.
  • Existing network of brand-side marketing decision-makers and/or agency relationships.
  • Strong commercial instincts: ability to qualify hard, scope smartly, and walk away from poor-fit deals.
  • Excellent written and verbal communication; confident leading C-suite conversations and pitch presentations.
  • Proficient with HubSpot; comfortable with disciplined pipeline hygiene and reporting.
  • Self-directed, organized, and energized by building from scratch in a growing organization.

Compensation, Benefits & Perks

  • Competitive base salary plus commission/bonus tied to bookings.
  • Comprehensive medical and dental coverage.
  • 401K with guaranteed contribution.
  • Generous time off (holidays, vacation, sick days, etc.).
  • Annual performance bonus.
  • Remote work.

Originally posted on Himalayas

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