内容营销 - 经理
Content Marketing - Manager
职位名称:内容营销经理
工作地点:马萨诸塞州波士顿
工作地点类型:远程
职位合同类型:全职
职位级别:
Veeva Systems 是一家以使命驱动的公司,是行业云领域的先驱,帮助生命科学公司更快地将疗法带给患者。作为历史上增长最快的 SaaS 公司之一,我们在上一个财年实现了超过 30 亿美元的营收,并且未来仍有巨大的增长潜力。
Veeva 的核心价值观是:做正确的事、客户成功、员工成功和速度。我们不仅仅是一家上市公司——2021 年,我们成为首家公开的公共利益公司(PBC),在法律上承诺平衡客户、员工、社会和投资者的利益。
作为一家支持远程办公的公司,我们支持你在家或办公室工作,让你在理想的环境中蓬勃发展。
加入我们,共同变革生命科学行业,致力于对客户、员工和社区产生积极影响。
职位描述
我们正在寻找一位出色的内容营销人才,负责为我们的高增长、市场领先的生物制药企业云软件平台制定并执行内容策略。该职位将与全球营销、战略和销售团队紧密合作,创建具有思想领导力、产品级和客户内容,通过各种渠道和受众传递有影响力、高质量的内容。
成功的候选人是一位出色的作家、战略思考者和项目经理,擅长将复杂主题转化为引人入胜、易于理解的内容和体验。与营销部门的关键合作伙伴密切合作,该人员将在通过内容和信息策略推动品牌认知度、亲和力和转化率方面发挥关键作用。
你将负责
· 与领域专家合作,开发多种形式的原创内容,包括博客文章、文章、白皮书、信息图表、视频等
· 通过建立多渠道的资料库,最大化内容资产的价值和传播范围,确保其 SEO/GEO 优化以便发现和互动
· 制定并执行内容策略,支持并增强我们的短期和长期营销计划和活动
· 与产品营销、客户营销和现场营销紧密合作,映射、优化并执行购买者旅程中的内容
· 作为最佳实践的倡导者,持续推动内容质量的提升和流程的优化
查看英文原文
Job Title: Content Marketing - Manager
Job Location: Boston, MA
Job Location Type: Remote
Job Contract Type: Full-time
Job Seniority Level:
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
We are looking for an exceptional content marketing talent to drive content strategy and execution for our high-growth, market-leading enterprise cloud software platform for life sciences. This role will create thought leadership, product-level, and customer content in close collaboration with global marketing, strategy, and sales teams to deliver impactful, high-quality content across channels and audiences.
The successful candidate is an exceptional writer, strategic thinker, and project manager with a knack for breaking down complex topics into compelling, digestible content and experiences. Working closely with key partners across marketing, this individual will play a critical role in helping us drive brand awareness, affinity, and conversion through the strategic use of content and messaging.
What You'll Do
- Partner with subject matter experts to develop original content in a variety of formats, from blog posts and articles to white papers, infographics, videos, and more
- Drive content strategy and maximize the value and reach of our content assets by building multi-channel libraries that are SEO/GEO-optimized for discovery and engagement
- Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns
- Collaborate closely with product marketing, customer marketing, and field marketing to map, optimize, and execute content across the buyer journey
- Be a steward of best practices in messaging, grammar, writing, and style
- Measure and report on content performance; optimize based on results
- Contribute to standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team
- Stay on top of content marketing trends and bring new ideas for us to explore and test
Requirements
- 5+ years of content marketing and/or product marketing experience in B2B tech/enterprise software space
- Demonstrated success leading, supporting, and executing integrated content strategy across the customer journey
- Strong portfolio of published work that demonstrates exceptional writing skills and ability to translate complex messaging into simple, digestible content
- Experience in applying SEO best practices, along with an active curiosity to explore and master emerging GEO strategies
- A thinker and a doer mindset — excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
- Ability to multi-task and prioritize projects in a dynamic, fast-paced environment
- Collaborative team player with great interpersonal skills and the ability to lead and influence projects cross-functionally
- Proven ability to build relationships with other teams and across all levels
- Self-motivated, innovative, collaborative, creative, and analytical
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Ability to deliver feedback thoughtfully and receive it gracefully
- Strong project management skills and attention to detail
- Curiosity and interest in life sciences
- Bachelor’s degree or equivalent work experience
Nice to Have
- Familiarity with the life sciences industry
- Experience working with remote and global teams
- Success bringing innovative B2B offerings to market
Interviewing with Veeva
We value your time and believe in a transparent hiring process. Here is the process you can expect.
- Follow the application process and submit your resume.
- Within 3 days, you will receive a link to a personality assessment administered by a third party.
- Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
- If moving to the interview stage, the process is as follows:
- A conversation with the hiring manager
- A practical case exercise
- A final conversation with our group's Senior Leader.
- Once all interviews are complete, the manager will be in touch with a final decision.
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $75,000 - $135,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at .
This job is curated by Lifelancer.
Lifelancer is a talent-hiring platform in Life Sciences, Pharma and IT. The platform connects talent with opportunities in pharma, biotech, health sciences, healthtech and IT domains.
Please apply via Lifelancer platform to get connected to the application page and to find similar roles.
Originally posted on Himalayas