Head of Paid Media | Remote | LATAM Only | 82012
关于我们 在远程人才拉塔姆，我们将领先的拉塔姆人才与美国和全球快速增长的公司联系起来。我们的重点是通过提供高技能专业人员在偏远，高性能环境中繁荣的长期合作伙伴关系。关于客户 我们的客户是一个以美国为中心的法律营销机构，帮助律师事务所通过针对西班牙语观众的西班牙语言广告活动发展。该机构管理支付媒体跨多元化的客户组合，并高度关注产生合格的引擎，签署案件和利增长。我们正在寻找一个战略性和基于结果的付费媒体负责人，以领导付费媒体部门，监督广告活动绩效在大型客户组合中，并推动利增长。向运营副总裁和首席执行官报告，你将领导和发展媒体团队，加强竞选策略，优化工作流程，探索新的广告机会来保持机构的竞争力。这是一个结合强有力的战略思维与深入了解付费媒体性能以及能够激励团队在快速发展环境中的领导角色。关键责任 · 开发和监督多元化的客户组合中付费媒体战略，重点关注谷歌广告和可测量的业务结果。·通过绩效审查，辅导和持续培训领导，指导和发展付费媒体专业人员。· 监控竞选活动的表现，预算和结算准确性，确定提高效率和利能力的机会。· 将性能数据转化为可操作见解，前景建议和明确的客户报告。· 测试新的广告平台，格式和策略，包括新兴机遇如 ChatGPT 广告。· 评估竞争对手和市场趋势，以确定客户和机构的机会。·改善部门工作流程，过程和游戏簿，提高一致性，效率和团队绩效。要求 · 8年以上营销，媒体战略，付费媒体或性能营销经验。· 3年以上管理付费媒体专业人员领导经验。• 经过证明的代理经验管理多个客户帐户和竞争优先事项。· 有强大的经验开发付费媒体策略，特别是在谷歌广告中，拥有跨大客户组合的运动表现。·
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About Us
At Remote Talent LATAM, we connect top LATAM talent with fast-growing companies across the U.S. and globally. Our focus is on building long-term partnerships by delivering highly skilled professionals who thrive in remote, high-performance environments.
About the Client
Our client is a U.S.-focused legal marketing agency that helps law firms grow through Spanish-language advertising campaigns targeting Hispanic audiences. The agency manages paid media across a diverse portfolio of clients, with a strong focus on generating qualified leads, signed cases, and profitable growth.
About the Role
We’re looking for a strategic and results-driven Head of Paid Media to lead the paid media department, oversee campaign performance across a large client portfolio, and drive profitable growth. Reporting to the VP of Operations and CEO, you’ll lead and develop the media team, strengthen campaign strategies, optimize workflows, and explore new advertising opportunities to keep the agency competitive.
This is a leadership role for someone who combines strong strategic thinking with a deep understanding of paid media performance and the ability to motivate a team in a fast-paced, evolving environment.
Key Responsibilities
- Develop and oversee paid media strategies across a diverse client portfolio, with a strong focus on Google Ads and measurable business outcomes.
- Lead, mentor, and develop paid media professionals through performance reviews, coaching, and ongoing training.
- Monitor campaign performance, budgets, and billing accuracy, identifying opportunities to improve efficiency and profitability.
- Translate performance data into actionable insights, forward-looking recommendations, and clear client reporting.
- Test new advertising platforms, formats, and tactics, including emerging opportunities such as ChatGPT Ads.
- Evaluate competitors and market trends to identify opportunities for clients and the agency.
- Improve departmental workflows, processes, and playbooks to increase consistency, efficiency, and team performance.
Requirements
- 8+ years of experience in marketing, media strategy, paid media, or performance marketing.
- 3+ years of leadership experience managing paid media professionals.
- Proven agency experience managing multiple client accounts and competing priorities.
- Strong experience developing paid media strategies, particularly across Google Ads, with ownership of campaign performance across a large client portfolio.
- Strong analytical, strategic thinking, and problem-solving skills, with the ability to turn data into actionable recommendations.
- Comfortable participating in client-facing meetings as needed, including emergency meetings.
- Hands-on experience using AI tools to build dashboards and reports and improve workflows.
- Excellent English communication and presentation skills, with a charismatic, engaging, and personable style that builds trust and connects effectively with clients and team members.
- Native Spanish proficiency.
Nice to Have
- Experience in legal marketing, lead generation, or other high-cost-per-lead industries.
- Experience marketing to U.S. Hispanic audiences.
- Experience with Meta Ads, CallTrackingMetrics, and Monday.com.
- Experience testing emerging advertising channels and AI-driven marketing solutions.
Benefits
Compensation: Starting at $5,000 per month in total compensation, combining base salary and performance-based bonuses, with flexibility based on experience and overall fit.
Schedule: Monday to Friday, during U.S. business hours
Paid Time Off: 10 days
Holidays: Observed U.S. federal holidays.
Eligibility Criteria:
· This position is only open to candidates residing in Latin American (LATAM) countries, such as:
Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
Resumes must be submitted in English.
Applications that do not meet these criteria will be automatically rejected
Originally posted on Himalayas